Totally On Brand

Detty December: The phenomena and positioning ft Tolulope Fasanya Jul 23, 2026 3295 Our Season Finale is finally here, and we're wrapping up an incredible season with a conversation that has become synonymous with the festive season in Nigeria and beyond—Detty December.What began as a playful phrase has evolved into one of Africa's most powerful cultural and economic phenomena. But how did it happen? And what lessons can businesses, entrepreneurs, marketers, policymakers, and inn

Leadership in the Creative Economy: Driving Career Excellence in Competitive Industries ft Addy Awofisayo Jul 16, 2026 3889 In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy.As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, s

The illusion of inclusion: Who actually gets access? Jul 9, 2026 3232 This week, Temi and Tobi are talking about one of the most important conversations in marketing, business, and culture today: The Illusion of Inclusion — Who Actually Gets Access?We talk a lot about inclusion, but who actually gets access?Who gets the invitation?Who gets the recommendation?Who gets the seat at the table?In this episode of Totally On Brand, we unpack the gap between visible inclusi

Are Nigerian Workplaces Optimised for People with Special Needs? Ft Adenike Dasola Lawal Jul 2, 2026 3700 Most workplaces weren't intentionally built to exclude. But many still do.This week on Totally On Brand, we're asking the questions many organisations avoid: What does an inclusive workplace actually look like? And are we doing enough for persons with disabilities?Joining us is Mrs. Adenike Dasola Lawal, who has spent years advocating for more inclusive workplaces for persons with disabilities in

The Truth About Office Politics: How to Win Without Playing Dirty ft Adetoun Adele Jun 25, 2026 3867 Most people hear "office politics" and immediately think of gossip, favouritism, and unhealthy competition. But the truth is, workplace dynamics are a part of every organisation, and understanding them can make a huge difference in your career.In this episode, we sit down with Adetoun Adele – a seasoned human resources professional and the founder of Bridgemead Consulting and PeoplePulse Africa to

Redefining Success in Your 20s, 30s & 40s: Winning on Your Own Terms Jun 18, 2026 3090 This week, we have no guests, and the ladies are diving into a topic that feels more relevant than ever: what does success really look like when you're no longer trying to prove yourself to the world? In this episode, we explore what it means to win on your own terms, even when your journey looks different from everyone else's. From career pivots and business growth to personal fulfillment and evo

The Power of Authentic Influence: Building trust, community, and long-term impact ft Nicole Chikwe Jun 11, 2026 3721 Everyone wants influence, but not everyone understands what it truly takes to build it. In today’s world, influence is often measured by reach, numbers, and visibility. But real, lasting influence goes deeper than that. It is built on trust, authenticity, and the ability to create genuine impact that outlives trends and algorithms. This week on Totally On Brand, we are joined by The Premium Pie.

Nigeria’s New Tax Reform Policy: What MSMEs & Investors Must Know ft Stephanie Anyamele Jun 4, 2026 4285 We have our first guest of the season — Stephanie Anyamele. She is a chartered accountant, the Founder and Managing Principal of Charles Ardor and Company, and serves as an Independent Non-Executive Director at Addosser Finance. With extensive experience working closely with MSMEs and investors, she brings deep clarity to today’s evolving financial landscape. In this episode, we break down Niger

Building a Podcast From Idea to Business: Figuring it Out as we Grow TOB May 7, 2026 2680 In this episode, we’re sharing the real story behind how two women met at a restaurant, instantly connected, and slowly built a podcast into a growing business. From the early uncertainty to creating structure, systems, partnerships, and scaling intentionally, we’re breaking down every stage of the journey. This conversation is for anyone with an idea they can’t stop thinking about — especially if

Collaboration Over Competition: How Smart Businesses Leverage Innovative Partnerships May 1, 2026 3713 We are back… and we can’t believe it’s already Season 4! If there’s one thing Temi and Tobi loves, it’s analysing brands—and in this episode, we’re taking it up a notch. This time, we are diving deep into brands that have mastered the art of collaboration, both globally and locally, we’re analysing the partnerships that didn’t just make noise—but actually worked. - Why are more brands choosing col

If Your Brand Could Speak, What Would It Say? - How To Build a Brand Identity that Sticks ft Ayanda Carter Dec 11, 2025 3739 What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear.If Your Brand Could Speak, What Would It Say?In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, and

The Evolution of an Idea: From Paper to Impact – The Smart Money Woman as a Disruptor ft Arese Ugwu Dec 4, 2025 4070 Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently. In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved int

How To Sell to Nigerians: The Psychology Behind What Makes Us Buy ft Ayo Akinola Nov 27, 2025 3548 In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and pape

What Happens To Your Business After You Die Nov 20, 2025 2174 What really happens to your business when you’re not there to run it — or when life takes an unexpected turn?This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid.This is not about succession plans or who takes over when you're gone.Instead, we’re talking about something far more practical and urgent:- Building processes.- Creating st

Dear Business Owner, You’re Not Your Business Account ft Ibi Ibru Nov 6, 2025 2783 This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate.In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet.If you are running a business but your personal expenses are always being withdr

Analyzing The Brands We Admire, and What They’re Doing Differently Oct 30, 2025 3409 Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently

Monetizing Knowledge and Expertise - The Power of Intellectual Property ft Kike Ojewale Oct 23, 2025 3413 Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Ki

Brand Engineering - Designing a Brand That Stays True and Stands Out ft Dare Aliu Oct 16, 2025 4340 This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group. In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned

Business Comparison - The Silent Killer Of Contentment In Business Oct 9, 2025 2544 This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing? Can it ever push us to do better, or does it silently kill our contentment and creativity? Join the conversation as they unpack:

Build A Team That Gets It: Here’s What To Look For In Your Hires Oct 3, 2025 2991 The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems!We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires”Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing:1. What does “Get it” mean? Why do you wan

Consumer Behaviour and its Decision-Making Unit May 1, 2025 2672 And just like that… we’ve come to the end of season 2!The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another?Whether you're a business owner, a curious listener, or someone tryi

Raising Funds - Is Debt or Equity right for you? Apr 17, 2025 3386 Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way. Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on ch

From Zero to Hero: Achieving Cult Status for Your Brand ft Ore Lawani - S2E8 Apr 10, 2025 4569 In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. Fr

Burn Bright, Not Out: Strategies to Avoid Entrepreneurial Burnout -S2E6 Mar 27, 2025 3297 No guest this week—just Temi and Tobi diving deep into a conversation every entrepreneur needs to hear! Burnout is real, and if you're not careful, it can creep up on you before you even realize it. In this episode, we break down how to recognize the early signs of burnout and share practical strategies to help you stay energized, focused, and thriving in your journey. Whether you're a business ow

Failing Forward: How Setbacks Can Lead to Success ft Zeph-Ovia Ikem -S2E5 Mar 20, 2025 3807 This week, Temi and Tobi are joined by Zeph-Ovia Ikem, the CEO and founder of Star Network Podcast, for an exciting and eye-opening conversation!In this episode, the girls take a fresh approach to failure—challenging the way we see it and redefining it as a stepping stone rather than a setback.Plus, we’ve got a special resource to help you navigate this rollercoaster! Don’t forget to like, comment

The Nigerian Economy Roller Coaster: How to Adapt to Constant Twists and Turns ft Dr Tola Awosika -S2E4 Mar 13, 2025 4041 This week, Temi and Tobi are back with a special guest, Dr. Tola Awosika – a savvy businessman, political analyst, politician, and devoted family man. With vast experience in running multiple businesses across different industries, Dr. Awosika joins us to dive deep into the Nigerian economic rollercoaster.We’ll be discussing how to adapt to the constant twists and turns of the economy, offering va

Networking and Social Capital ft Dr Bukky George-Taylor - S2E3 Mar 6, 2025 4069 This week, Temi and Tobi are joined by a special guest, Dr. Bukky George-Taylor—PR and communications expert and founder of Robert Taylor Media, a household name in African strategic communications. As always, it’s an insightful conversation!This time, we’re diving into the power of networking and social capital—how to build meaningful connections, leverage relationships, and position yourself for

The Art of Letting Go: When to Pivot and When to Persevere - S2E2 Feb 27, 2025 2898 Temi and Tobi are back this week with another insightful conversation—one that every entrepreneur and career-driven person can relate to.Have you ever found yourself at a crossroads, unsure whether to push forward, change direction, or walk away?The journey of success isn’t just about working hard—it’s about knowing when to hold on and when to let go. In this episode, we dive deep into The Art of

DM For Price And Other Business Practices to Ditch in 2025 - S2E1 Feb 20, 2025 2892 Temi and Tobi, your favorite duo, are back with a brand-new season and we’re diving into a crucial topic for business owners—why "DM for price" is hurting your business and other business practices to Ditch in 2025. You know we’re all about helping entrepreneurs scale and succeed with practical, actionable steps. In this episode, we break down how DM for price might be hurting your business and sh

From Sentiment to Sales: How Traditions Shape Consumerism Dec 15, 2024 3287 On this episode, Tobi and Temi dive into the fascinating link between celebrations and consumerism, exploring how moments of joy, tradition, and nostalgia drive spending habits. From holiday festivities to emerging celebrations, they unpack how businesses leverage these occasions to create irresistible products and experiences.

How To Build A Winning Business Strategy Nov 29, 2024 4045 What does strategy really mean? In this episode of Totally On Brand, Tobi and Temi unpack the essentials of building a winning business strategy. From understanding market research to refining competitive positioning, they provide actionable tips and insights to help you create a strategy that drives growth and success. Tune in now!

Making Money With Your Identity Nov 14, 2024 4622 The founder of the drinks brand @quacktails.ng that we all know and love is in the Totally on Brand chair. Tune in to hear to Bosco share his start, his journey and his growth and how his unique identity has shaped the brand.#TotallyOnBrand

Corporate Vs Creative Dec 4, 2023 2594 Finding Synergy In Differences Description: Tobi and Temi talk about the differences between the two labels and how they can, and often do lend their strengths to each other

Money On My Mind Oct 20, 2023 2343 In this episode Tobi & Temi discuss all things money. With special guest Ibi Ibru, Founder of MoneyStart, they discuss generating multiple streams of income, money saving strategies, building your dream life and much more!

Meet Tobi! Oct 6, 2023 352 Tobi is a true visionary and a relentless builder who embodies the spirit of creativity and innovation. Her magnetic energy and disruptive thinking have transformed countless brands into tangible realities, propelling businesses, startups and entrepreneurs towards sustainable success. Tobi's passion is in strategy, marketing, branding and building startups which she has applied to her 14 year care

Meet Temi! Oct 4, 2023 225 Meet one half of the Totally On Brand duo! Temi Akinsanya is a dynamic strategic marketing professional with an unbridled passion for brands. With a knack for crafting compelling narratives and driving market growth, Temi combines over 15 years of experience, strategic insight and creative flair that leaves an indelible mark. Armed with a deep understanding of consumer behaviour and an infectious

Welcome to Totally On Brand! Sep 26, 2023 8 Join Tobi & Temi as they delve into the world of entrepreneurship, career, branding, marketing and real-life challenges!@misshamilton @temia55

Disruptive Tech for Entrepreneurs: What Startups and Small Businesses Need to Watch ft Frank - S2E7 Apr 3, 2025 4867 This week, we’re diving into the world of disruptive technology and how it’s shaping the future for entrepreneurs, startups, and small businesses and our guest this week is, Frank Akinwade Williams, co-founder and CEO of Lingawa. What we cover in this episode: 1. How startups and small businesses can effectively use technology 2. The downsides of tech and how to navigate them 3. The impact of AI a

Bonus Episode: The Art of Restarting Nov 1, 2024 2929 The girls are back! Where have we been you asked? Don’t miss our latest episode where we unpack out this question. We spoke on why we stopped, how we picked back up and how we pushed because we didn’t want to quit! We’re thrilled to welcome our new audience while sending a heartfelt thank you to our loyal listeners! Our blind optimism has fueled our comeback, and we’re back with a bonus episode ju

Episode 2 - Do I Hate My Job Or Am I Burnt Out? Nov 9, 2023 3274 In this episode, Tobi & Temi discuss the common causes of burnout, what leads to job dissatisfaction and whether you might just hate your job!

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