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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week, host Rita M. Perez shares tangible and practical business strategies for travel entrepreneurs, covering foundations, marketing, sales, client experience, systems, and supplier relations. The podcast features guest experts and aims to empower travel agents, advisors, agency owners, and other travel professionals to run effective and profitable travel businesses.
Episodes
Ep 261 My 2026 Mid Year Business Review
Send Rita a text with your thoughts!Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776I cannot believe we are already at the halfway point of 2026! In this mid year business review, I'm pulling back the
Ep 260 Social Media Trends for Travel Advisors in 2026: A Social Media Day Panel
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Y'all, I brought the WHOLE team for this one!!A panel of some of the most brilliant marketing minds in the travel in
Ep 259 What Travel Clients Actually Pay For and Why Travel Advisors Keep Getting It Wrong with Courtnie Nichols and Lary Néron
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Closed mouths don't get fed, and neither do travel advisors who keep marketing their features instead of their outco
Ep 258 The Real Reason You Feel Overwhelmed as a Travel Agency Owner
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596Use th
Ep 257 Pinterest Tips for Travel Agents and Inside the Women in Travel Summit
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596Regist
Ep 256 How Many Cruises Do You Need to Sell to Make $50,000 as a Travel Agent
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026Join Host Agency Review's Tech Week
Ep 255 What I Learned From My First Travel Industry Trade Show as a Vendor
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026Etsy store where I bought my stickers: h
Ep 254 How to Sell Without Being Salesy as a Travel Advisor
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/T
Ep 253 The Best Travel Tech Tools for Growing Your Travel Agency in 2026
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/I
Ep 252 Tasks Every Travel Advisor Should Remove From Their Plate to Grow Faster
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/W
Ep 251 How Many Trips Do You Need to Sell to Make $50K as a Travel Advisor
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/L
Ep 250 A Milestone Celebration and the Underrated Marketing Moves For Travel Advisors
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/We're hitting a massive milestone and I'm handing over the mic to my pal Stephanie Gries of Travefy to ask me A
Ep 249 Why Your Travel Agency Marketing Is Not Working and How To Fix It
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/You are posting, you are showing up, and still crickets. Sound familiar? I am pulling back the curtain on the five bigges
Ep 248 River Cruise Expo Highlights and Marketing Tips for Travel Advisors with Dori Saltzman
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Travel Market Report: https://www.travelmarketreport.com/I recorded this one live aboard AmaWaterways's AmaCerto at this
Ep 247 What Travel Advisors Need to Review Every Year to Run a Real Business
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Business Maintenance Checklist: https://programs.steeryourmarketing.com/products/offers/view/1179572Just like your house, you
Ep 246 How to Get Travel Clients Through Events, Conferences, and Community Networking
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151If you've been wondering how to get more travel clients without feeling like you're shouting into the void on socia
Ep 245 How I'm Changing My Personal Habits to Become a Stronger Travel Business Owner
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Get BOGO Consulting with Rita: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogoJoin the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Entreprene
Ep 244 How to Plan Your Content Strategy Before Your Next FAM Trip
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Yo
Ep 243 Why I Don't Rely on Social Media to Get Clients
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/viewNina's SEO Masterclass *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/If you
Ep 242 How to Build the Perfect Sales Mix for Your Travel Business
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/viewGive your Feedback on Summer Camp: https://forms.gle/kc8U8J6V9UYBion77Check out the Plan Your Year Workbook: https://amz
Ep 241 How to Create Ultra-Personalized Travel Experiences Your Clients Will Never Forget
Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776With AI helping you work faster in the background, you should have more time to add the humanity and ultra-personalization that makes clients choose YOU over booking it themselves. So I've brought together 8 of my industry pals to share their
Ep 240 The Complete Marketing Matrix for Growing Your Travel Business
Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join Korrine and I on Feb 10th at 3pm EST: https://programs.steeryourmarketing.com/products/offers/view/1192150Most travel advisors are doing the connecting part of business with emails and social media, but completely missing the meeting
Ep 239 What I Would Do to Get Clients in February as a Travel Advisor
Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Crunch your numbers on the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculatorIf you need travel clients this month, stop talking about everything and start selling something specific. I'm sharing th
Ep 238 6 Marketing Trends I Noticed at Podfest for Travel Advisors
Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business. We're talking LinkedIn, the power of relationships over vanity metrics, getting
Ep 237 Your Complete Guide to Travel Advisor Conferences and Events
Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money. From ASTA's big conference in San Diego to
Ep 236 Why Instagram Isn't Working for Travel Advisors and How to Fix It
Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If Instagram isn't working for your travel business, you might not doing it wrong.You might just be using it for the wrong thing. The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you
Ep 235 Where to Find Your Ideal Travel Clients in 2026
Send Rita a text with your thoughts!Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. I'm sharing the exact communities, organizations, and lifestyle groups where high-
Ep 234 My Biggest Failures (and Wins!) of 2025 as Travel Business Owner
Send Rita a text with your thoughts!Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/I don't know about you, but 2025 was a dumpster fire in so many ways.It also had some incredible wins I didn't see coming. I'm pulling back the curtain on everything from major health struggles and revenue misses
Ep 233 I Tried Writing a Blog Post Every Day for 30 Days and Here's What Happened
Send Rita a text with your thoughts!Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839So I did something a little crazy in November...I challenged myself to write a blog post every single day. Spoile
Ep 232 The Exact Marketing Audit I'd Run for Your Travel Business If I Was your CMO
Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI
Ep 231 Saying No to 24/7 Clients and Building a More Aligned Travel Agency with Marcie Muensterman
Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week. She's breaking down why limiting yourself
Ep 230 How to Build a Travel Business Without Burning Out with Iris Serbanescu
Send Rita a text with your thoughts!Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfridayGet the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/What if the only thing standing between you and a thriving travel bus
Ep 229 Stop Drowning in Your Travel Agency Inbox and Take Back Control with Mary Beth Lynn
Send Rita a text with your thoughts!Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfridayGet the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If you're spending all day in your inbox and still going to bed
Ep 228 Why You Don't Suck at Being a Travel Entrepreneur
Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Feeling like you're failing at business? Real talk- you don't suck, you're just unfamiliar with it. *Boom
Ep 227 4 Travel Agency Hats No One Tells You About
Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Think running a travel business is just about booking trips? Let me give you a reality check. You're actually juggl
Ep 226 Travel Advisor Wave Season Checklist - Your Complete Guide to Your New Year of Business
Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. We're covering five essential areas, from review
Ep 225 Group Tours Are Out and Cruise Vacations Are In: Stats and Strategies for Travel Agency Owners
Send Rita a text with your thoughts!Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Group tours aren't necessarily
Ep 224 Lead Generation Strategies for Travel Advisors Preparing for Wave Season
Send Rita a text with your thoughts!The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW becaus
Ep 223 7 Reminders Travel Agency Owners Need to Know About Running Their Business
Send Rita a text with your thoughts!The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Let's talk about some business fundamentals that keep coming up for travel advisors and agency o
Ep 222 Inside My Q4 Planning as a Travel Business Owner and Ideas You Can Use
Send Rita a text with your thoughts!Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From
Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay)
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're
Ep 220 Build a Travel Business That Runs Itself Through Strategic Operations and Systems with Courtnie Nichols (Prep for Wave Week 2024 Replay)
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset. I'm bringing back my conversation with Court
Ep 219 How to Reverse Engineer Your Travel Business Sales Goals for Maximum Profit (Prep for Wave Week 2024 Replay)
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? That's because you're
Ep 218 Travel Advisor Success Stories at Different Business Stages and Revenue Levels with Judi Lombardi, Leah Iudice, and Stephen Scott (Prep for Wave Week 2024 Replay)
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Get ready for some real talk about building a travel business that actually makes money! I brought together three incredible travel advisors at complete
Ep 217 How Travel Advisors Can Find and Partner with Tour Operators with Mitch Bach
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking for tour operators who aren't just another name on the major booking platforms? I'm breaking down the messy but wonderful world of fi
Ep 216 How I Pitch Topics for Speaking Opportunities as a Travel Business Owner
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Ready to turn your travel expertise into speaking opportunities that actually grow your business? I'm breaking down my exact process for crafting s
Ep 215 How to Build a Multi-Channel Marketing Ecosystem for Your Travel Business
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I&apos
Ep 214 How the Music Industry Can Teach Travel Agents to Build Their Business
Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a s
Ep 213 How to Sell More Ocean Cruises with Korrine Johnson (4/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-weekWelcome to the fourth and final episode of this year's Summer Selling Series!I'm sitting down with cruise expert Korrine Johnson of Travel Biz B
Ep 212 How to Sell More Trips to Spain and Portugal with Kathy Heuermann (3/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Welcome to the third episode of this year's Summer Selling Series!Looking to demystify Spain and Portugal for your travel clients? I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelon
Ep 211 How to Sell More Trips to Japan with Sophia Hatchitt (2/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Welcome to the second episode of this year's Summer Selling Series!Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just che
Ep 210 How to Sell More Trips to Switzerland with Grace Camoglu (1/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Welcome to the first episode of this year's Summer Selling Series!Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? I'm chatting with Grace, an American expat who's been living in Switzerland
Ep 209 How to Build Your Travel Business Sales Funnel
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculatorAfter taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts.
Ep 208 Stop Waiting for Travel Clients to Find You
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors make -
Ep 207 How I'm Changing My Social Media Strategy
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Check out FyndTravel: https://www.fyndtravel.com/Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.So it's experiment time!After doing a bit of "studying",
Ep 206 4 Exercises to Beat the Travel Agency Dumps
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Read the blog posts: https://strategictravelentrepreneurpodcast.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9If you've been feeling like nothing's working in your business lately and you're wondering what's the
Ep 205 7 Deadly Sins That Prevent Travel Agency Growth
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keeping tra
Ep 204 Financial Technology for Travel Advisors With Stephanie Cannon
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comListen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/In today's chat with my friend Stephanie Cannon, we break down financial tech
Ep 203 Travel Tech you Need to Know About in 2025
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Ever wondered what tech tools could actually make your life easier as a travel a
Ep 202 The 411 on B-Roll and User-Generated Content for Your Travel Agency
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/B-Roll and UGC--does that sound like a new language to you??So many of you have
Ep 201 Marketing Technology for your Travel Business
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Oops I did it again! I don't mean to have such lengthy episodes, but here
Ep 200 Celebrating 200 Episodes of Strategic Travel Business Tips
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/We did it--200 episodes baby!!!From marketing strategies to mindset shifts, I&ap
Ep 199 6 Bold Actions Travel Business Owners Can Take During Economic Uncertainty
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776We can't hide from the fact that political actions affect business.And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike.Rather than running s
Ep 198 My Honest Review of Q1 of 2025 as a Travel Business Owner
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. From managing health struggles while building the
Ep 197 Turning Travel Content into Client Conversions (4/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. You've gotta be intentional with what you create – mix
Ep 196 Get Your Travel Content Seen With Strategies That Actually Drive Growth (3/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! You're creating great content but if no one sees it, you're basically talking to crickets—and as a stra
Ep 195 Creating High-Impact Travel Content Without Burnout (2/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates, en
Ep 194 A Content Creation Blueprint that Actually Works for Travel Pros (1/4)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Struggling to create content that actually converts leads into booked travel clients? This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures y
Ep 193 Honoring Black History Month with Insights from Four Travel Pros
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel,
Ep 192 The Ultimate Guide to your Superpowers as a Travel Advisor
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Feeling like you're not living up to your full potential as a travel advisor? This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients. W
Ep 191 From Paralyzed to Fearless: How the NATO Approach Transforms your Travel Business Mindset
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped? In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform you
Ep 190 Social Media Alternatives & Marketing Strategies for 2025
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on m
Ep 189 Emerging Travel Trends for 2025 (Based on Actual Consumer Data)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water cult
Ep 188 A Candid Conversation about Travel Entrepreneurship with Steph Lee (+ Your Guide to Host Week 2025)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry. From candid stories about starting a business to practical insights about
Ep 187 How to Use AI in Your Travel Business (And When Not To)
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why t
Ep 186 How to Make Your Travel Business Your Primary Income in 2025
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme p
Ep 185 4 Ways I Build Partnerships and Collaborations to Grow my Business
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations. I'm a firm believer that you go farther, faster,
Ep 184 My Biggest Failures (and Wins!) of 2024
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I do
Ep 183 5ish Levers to Pull to Make More Money in 2025
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.Qu
Ep 182 Leveraging Metrics to Drive Travel Business Sales
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some
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