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Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode
Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode
Shopify1Percent is a podcast for serious Shopify merchants who want to scale their ecommerce businesses. Hosted by Jay Myers, a 15-year Shopify veteran and co-founder of Bold Commerce, each episode delivers actionable advice and proven strategies. The show features interviews with leading Shopify experts, founders, and operators, along with tactical deep dives into what works in ecommerce today. It focuses on practical, real-world growth techniques rather than theory.
Episodes
Build The Ultimate Affiliate & Creator Pipeline For Your Shopify Store.
JOIN ME LIVE: October 22 -> https://www.shopify1percent.com/bulletproof/
Some of the best people to recommend your Shopify store already have your order confirmation in their inbox, and you probably don't know who they are. In this episode I build the whole affiliate and creator pipeline: the 3 places your next creators are hiding, the 4 checks I run before reaching out, and the short message
Play Stupid Games (with your store), Win Stupid Prizes.
🚨 Don't forget to join me LIVE October 22 as we diagnose a Shopify store to asses any weaknesses, threats, and what to do if something happens during peak season: Bulletproof Your Shopify Store For Black Friday.
In 2006, MySpace was getting paid to chase traffic, while Facebook's growth team chased one number: seven friends in ten days. One played for clicks, the other played for people who come
The $3 Box Insert That Kept Shopify Customers Coming Back
How do I get more repeat customers on Shopify?
Wes Buckwalter, founder of Seattle Shopify agency SeaMonster Studios, says it starts with about three bucks. He'd rather put $3 of free samples in a customer's box than spend $29 finding the next new one, and a lot of the merchants he talks to never looked at it that way. Then say thank you like you mean it. One brand Wes works with has the owner hand
What Happens When AI, or a Shopify App Deletes Your Data?
Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freel
A $300 Template Beat His $100,000 Shopify Store
Who is actually buying from your Shopify store? Brice McBeth's team told him the average order on his salon furniture business was $900. Brice says that customer didn't exist. It was two customers: a stylist replacing a broken chair for about $350, and an owner furnishing an entire salon for $15,000 to $25,000. Any ad built for the $900 guy would have missed both. He's the founder of Neurograph an
Your Shopify Support Data Is Worth Millions
Can AI customer service actually grow a Shopify store?
Andrei Negrau, co-founder and CEO of Siena AI, told me about a CPG brand that kept seeing the same thing in its support conversations. Customers were asking for smaller sample sizes. So the brand built a sample version of every product. Andrei says that one pattern generated millions in sample sales in 2025, before counting the people who then
More 5-Star Reviews Won't Fix What AI Says About Your Shopify Store. Here's Why.
I was on a product page in Chrome the other day and a little prompt dropped down beside the URL bar offering to analyze the reviews for me. Not the store asking. Chrome asking. So I clicked it, expecting a summary of the reviews sitting right there on the page, and that isn't what I got at all. This episode is about what that actually means for your store, and why the reflex most merchants will ha
The Shopify Retention Math Nobody Runs
Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the
5 Ways to Turn a Basic Shopify Subscription Into a Membership People Actually Want
I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode
Hello? Can I Speak To a Human Please? (Why The Biggest Opportunity on Shopify Right Now Isn't AI)
How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what
REPEAT COMMERCE: 04 - How To Improve Your "Second Order" Rate.
🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟
Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is t
REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You
Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come
REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget
Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually wor
The ONE Thing AI Can't Copy About Your Shopify Store - with Matt Edmundson
What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google search
REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives?
This is episode one of my new Repeat Commerce series, a run of about 20 episodes all about the business of the second order, the third order, and the tenth. I'm starting with the argument the whole series is built on: repeat commerce should be the default way you build a Shopify store, not the thing you get to later. The average new customer now costs merchants around $29 in losses while the avera
What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?
⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io 20% off with code: JAY ⭐️
Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search
SPECIAL EPISODE: Shopify Editions Spring 2026. What You Need To Know.
⭐️ Brought to you by SATHI, the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io 20% off with code: JAY ⭐️
Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my busi
The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO)
⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io 20% off with code: JAY
The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them.
In this episode, three people who've watched this shift from very differ
Where Your Shopify Store Is Leaking Money (and how to fix it)
Why is my Shopify store getting traffic but no sales?
If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This e
"The AI Mirror Test". Become the Store AI Recommends (Before Your Competitor Does)
A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don'
What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid".
Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affil
Why Are Shopify Brands Quietly Spending Millions on... Postcards?
Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point.
So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in.
Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness"
Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of y
Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work)
Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more
What We've Been Quietly Building The Last Year!
(* Golden Tickets mentioned in the show are linked below)
Over the past 6 months, we've quietly been testing something with 50 Shopify brands.
I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt.
Which is why today's episode is special. I'm finally pullin
Build a Shopify Business You Can Actually Sell One Day.
Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why rec
Be Everywhere: Why a Series Beats Trying to Go Viral
I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too!
EXCLUSIVE OFFER: In this episode we talked about tool called Vubli. If you're interested in trying it, I have an exclusive offer for listeners t
How To Get AI To Say Your Shopify Brand's Name
Who's the #1 influencer in the world right now? It's AI. And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a singl
My Top 10 Best Shopify Flows I'd Implement Today
In this episode, we break down how Shopify Flow works (triggers, conditions, actions) and walk through 10 best Shopify flow automations you can build today, ranked from easy to more advanced.
You’ll learn how to use Shopify Flow to tag and route high-value orders, identify VIPs, protect yourself from fraud, prevent inventory surprises, clean up return “zombie” cases, and set up winback systems t
MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference
Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extr
Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans
Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually
Key Take-aways
Why are open rate
Where Did All Your Shopify Traffic Go??
Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.
If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulk
His AI Tool Formulates, Designs, Builds AND Ships Your Custom Supplements in Minutes!
In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild! In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums.
Basi
SHOPIFY EDITIONS: What's Good, What's Not, and What Got Missed?
Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins.
Fear not. I read them so you didn't have to.
On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the updat
🧠 CHAPTER 9: The Modern Buyer Brain: LOYALTY AS IDENTITY - 2030 & BEYOND
Modern Buyer Brain: Chapter 9
The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are.
By 2030 loyalty will not mean points. It will mean identity.
In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You wil
🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT
Modern Buyer Brain: Chapter 8
What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology?
Membership doesn't just automate revenue. It automates behavior.
In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-t
🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025
Modern Buyer Brain: Chapter 7
The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar.
In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with
🧠 CHAPTER 6: The Modern Buyer Brain: THE NEW LOYALTY: BEYOND POINTS & DISCOUNTS
Modern Buyer Brain: Chapter 6
The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior.
Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, recognition, surprise, and belonging. In this episode, we uncover why emotional loyalty outperforms transactional rewards, how brands like Chewy and Starbucks turn small moment
🧠 CHAPTER 5: The Modern Buyer Brain: WHY MARKETING MUST CHANGE
Modern Buyer Brain: Chapter 5
Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear.
In this episode, we unpack why marketing must evolve, how
🧠 CHAPTER 4: The Modern Buyer Brain: SUBSCRIPTION FATIGUE & HOW TO BEAT IT
Modern Buyer Brain: Chapter 4
The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology.
Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue.
In this episode, we dig into why perceived value always decays o
🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION
Modern Buyer Brain: Chapter 3
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
In this episode, I break down why the customer you attract determines the customer you
🧠 CHAPTER 2: The Modern Buyer Brain: THE SWITCH FROM SERVICE, TO STATUS
Modern Buyer Brain: Chapter 2
What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?
Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how m
🧠 CHAPTER 1: The Modern Buyer Brain: PLAYING DEFENCE VS DESIGNING MEMBERSHIP
Modern Buyer Brain: Chapter 1
What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place?
Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want.
In this episode, I break dow
The Modern "Buyer Brain" 🧠 - How Shopify Brands are Evolving to Serve the Customer of the Future.
What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed. We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalizat
POV: Your "Beautiful" Shopify Acquisition Strategy Leads to a Leaky Bucket. 😨
Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16
POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years.
Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of p
🤔 Is Your Shopify Store Designed to Convert, or Just Look Pretty?
If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯. Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and
Shopify Growth Secrets from the World’s LARGEST Shopify Agency co-founder: Mac King 📈
Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow eco
Why Aren't You Doing Live Shopping on Shopify Yet?
It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.
Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is lite
🏆 SHOPIFY 1% WINS: There's a 47% Conversion Secret Hidden in Your Reviews
Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend
What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that
Your Shopify Growth Problems Are Math Problem (Wearing Marketing Costumes)
I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopif
How to get Your Products in ChatGPT. If Your Shopify Store isn’t “Agent Ready,” You’re About to be Invisible 🫥
If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are
Are Guest Checkouts Secretly Killing Your Shopify Growth?
70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch.
But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget i
Author of "The Anatomy of the Perfect Website" on: What is the Highest Converting Shopify Site?
Pretty vs Profitable. What makes the highest converting Shopify website?
Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, autho
RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"
🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register)
Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The
🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!
🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ
The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.
Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the
TikTok Shop Secrets to Explosive Growth for Shopify Stores w/ TikTok Expert Jordan West
If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics.
In this episode, I sit down with Jordan West of Social Commerce Club to unpack
PROFIT FIRST - Why Most Shopify Stores Fail. (It's Not Bad SEO, Bad Products, or Even Bad Marketing)
Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradica
🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page
Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing pa
Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game
What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly
🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs)
They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers a
🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important?
You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can
The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal
Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and w
🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store
Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online bu
🏆 SHOPIFY 1% WINS: 85% of Your Visitors Leave Empty-Handed (Fix This Now)
What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessin
Former Shopify Employee is Disrupting Preorders: Why Full Price Up Front is Killing Your Sales w/ Diana Birsan Co-Founder @ Downpay
What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psych
🏆 SHOPIFY 1% WINS: What Actually WILL Kill Your Business
Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clea
🏆 SHOPIFY 1% WINS: The One Call That Doubled Our Customer Lifetime Value
What if one simple phone call could double your Shopify customer lifetime value?
In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human tou
🏆 SHOPIFY 1% WINS: "What Would it Look Like if it Were Easy?"
In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?”
Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.
Key Take-aways
🏆 SHOPIFY 1% WINS: The One Thing the Best Subscription Brands Do Different.
Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler:
Jeremy Horowitz: The Untold Truth About Shopify Plus and the App Stacks Behind 8-Figure Shopify Brands
What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced
🏆 SHOPIFY 1% WINS: The 60 Seconds That Make or Break Your Shopify Store
I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every vi
🏆 SHOPIFY 1% WINS: At SubSummit Someone Asked the Most Overlooked Shopify Growth Tactic is. Here's My Answer.
Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I reveal the #1 most opened email in eCommerce—and how
Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend
What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you
He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship
What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influenc
STOP Using Shopify Product Pages as Landing Pages 🤦♂️ w/ Nick Raushenbush - CEO @ Shogun
Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pa
10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast
⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️
Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.
The good news is, all of them are easy to fix!
This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "Th
Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)
🎁 Special Offer for Listeners at the bottom 👇
Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates
B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)
B2B is not a business model, it’s a channel.
In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, th
Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake
Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.
🔹 What You’ll Learn in This Episode:
✔️ The #1
Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription
🕹️ GET IN ON THE TRIVIA GAME.
Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/
💡 Episode Highlights:
Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading ex
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