My Amazon Guy
My Amazon Guy is a podcast about Amazon selling strategies, hosted by Steven Pope. It covers topics like PPC, SEO, and catalog merchandising, drawing from the experience of a full-service Amazon agency that manages over 1.2 billion in sales. The show aims to share trade secrets through tutorials and insights.
Episodes
How to Scale to $10M with Zero Employees ft. Adam Callinan
Send us Fan Mail Learn how Adam Callinan and Matt Campbell grew BottleKeeper past $10M in sales with no employees or investors. In this MAG Growth Podcast episode, Adam explains how low fixed costs, strong margins, automation, and reinvesting profit helped the brand scale while staying lean. He also breaks down contribution margin, ad spend, pricing tests, and the financial numbers e-commerce bran
Why Amazon Sellers Are Making More Sales but Less Profit
Send us Fan Mail Steven Pope explains why Amazon sellers can see sales go up while profit keeps falling. Real sellers share what is happening to their margins as PPC costs, storage fees, and other Amazon expenses add up. He also talks about the risk of relying too much on Amazon, what the “Amazon tax” really means, and whether selling on Amazon is still worth the work. Watch the full video to hear
How to Automate Amazon PPC Analysis with Gemini
Send us Fan MailAmazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Ama
Does Amazon PPC Actually Help Organic Rank?
Send us Fan MailAmazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Amaz
Changes to Amazon Business Service Agreement Effective August 24th
Send us Fan MailAmazon BSA change 2026 takes effect August 24 and changes Amazon seller account transfers, business sales, and rights to sales proceeds. Amazon Business Solutions Agreement Section 18 covers written consent, account ownership changes, and transfer rules for Amazon sellers. Amazon sellers planning an account transfer, LLC change, business sale, or sales-based financing need a clear
How To Manage Your Return Settings in 2026 and Why You Should Check Them Right Now
Send us Fan MailAmazon is changing how sellers handle returns in 2026, and one useful setting is going away. Custom return instructions will no longer be available, which means FBA and FBM sellers need to know which return settings they can still control. Noah Wickham explains prepaid and seller-paid labels, return exemptions, and the important 4-day window sellers need to know when filing return
Why Your Profitable Amazon Brand Has No Cash Ft. Nate Littlewood, Future Ready CFO
Send us Fan MailNate Littlewood, founder of Future Ready CFO, joins Noah Wickham on the MAG Growth Podcast to explain why profitable Amazon and e-commerce brands can still run short on cash. They cover the difference between profit and cash flow, how inventory can drain working capital, and why fast growth can create financial pressure. Nate also shares how founders can use ROI math, bottleneck an
How To Check Your Mobile Sales vs Desktop Sales on Amazon
Send us Fan MailUp to 70% of Amazon sales happen on mobile but many sellers still build listings for desktop. This video shows the Seller Central report that reveals where a brand’s traffic really comes from and how that data can help sellers make better choices for listing images, two-part titles, and B2B shoppers.Need help with your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4j
How to Cancel An Amazon Subscription Order
Send us Fan MailAmazon makes the Subscribe & Save cancel button harder to find than it should be. This video shows exactly how to manage subscriptions on both desktop and the mobile app. It covers how to cancel or edit an Amazon Subscribe & Save order, including how to change delivery frequency, adjust quantity, skip a delivery, or stop recurring orders. It also explains why Amazon sellers
BREAKING NEWS: Amazon Listings Being Randomly Deleted
Send us Fan MailAmazon sellers are facing a technical issue where listings are unexpectedly disappearing from Manage Inventory in Seller Central. Multiple accounts appear to be affected, and Seller Support has yet to provide a clear explanation for what is causing the problem.In this video, Noah Wickham explains what sellers are seeing, why the issue appears to be happening on Amazon’s back end, a
AI vs Amazon Agency: Is AI Good Enough for Your Brand?
Send us Fan MailAmazon A+ Content AI can create low-cost listing designs fast, but expert work may win on Amazon SEO, A/B testing, CTR, brand fit, and sales. This video compares AI vs agency work for Amazon listing design, A+ Content, conversion rate, testing, and brand growth. It explains when an 80% AI result is enough and when data, legal review, crawlable text, and expert design may matter mor
Scale Meta Ads for Ecommerce in 2026 Without Wasting Spend
Send us Fan MailMeta Ads for ecommerce in 2026 depend on profitable customer acquisition, ROAS targets, creative testing, and smarter paid media decisions. @SamPiliero shares how Meta Andromeda, ecommerce ad creative, contribution margin, and testing budgets affect profitable ecommerce growth. AI advertising, audience data, media buying, and creative volume show how ecommerce brands can improve
Amazon AI Reads Image Text and Automatically Translates it Into Preferred Language
Send us Fan MailAmazon image translation now changes product image text for shoppers across global marketplaces. Amazon sellers can use AI image localization for customer language settings, international listings, and country-specific product images. This video covers supported Amazon stores, image text indexing, translation errors, seller controls, and manual image replacement.International expan
Amazon's 75-Character Title Change: What You Need to Know
Send us Fan MailAmazon’s 75-character title limit changes how sellers write product titles, place keywords, and use Item Highlights for Amazon SEO. Amazon product title guidelines now split search terms between a 75-character item name and a searchable 125-character Item Highlights field. The video covers the 2026 rollout, Amazon AI title changes, repeated-word rules, mobile search, keyword order,
TikTok for Amazon Sellers: The Cheapest Traffic Play Right Now
Send us Fan MailTikTok for Amazon sellers can use UGC to send low-cost external traffic to Amazon, grow brand searches, and turn short-form views into sales. The video explains TikTok marketing, influencer UGC, Amazon product launch traffic, and how outside sales can support Amazon SEO and conversion. It also reviews UGC ROI, content reuse, and the Age of Sage case study that moved weekly brand se
6 Steps to a Perfectly Optimized Amazon Listing
Send us Fan MailAmazon listing optimization improves search rank, click-through rate, and sales with better titles, images, keywords, bullets, and A+ content. This video breaks down six parts of Amazon product listing optimization, including keyword research, copywriting, main images, lifestyle images, and Brand Story. It also shows how Amazon listing SEO, the first five title words, the first 1,0
Amazon Answers Questions Surrounding The New Two Part Titles
Send us Fan MailAmazon product title update 2026 rules cover the 75-character Item Name, 125-character Item Highlights, and search ranking. Amazon sellers learn how two-part titles work, where brand names and variation details belong, and how AI listing changes are reviewed. The video also covers bulk title updates, the August 10 display change, and where top search terms belong in the first 75 ch
Check If Amazon's Two Part Title Rule Is Active In Your Category
Send us Fan MailAmazon 75-character title limit rules now split product titles and Item Highlights for mobile shoppers. The video shows why Amazon two-part titles appear differently across categories and why AI title rewrites may miss strong SEO and AEO terms. Amazon sellers learn how to check title displays, compare mobile and desktop sessions, and update listings after the July 27, 2026 rollout.
The True Cost of Building a Supplement Brand in 2026
Send us Fan MailHow much does it cost to start a supplement business? The budget depends on inventory, Amazon PPC, product competition, and launch cash. Supplement business startup costs rise when high ACoS, slow Subscribe & Save growth, and early losses require more working capital. Amazon supplement sellers need enough cash to fund ads while customer lifetime value, repeat orders, and recurr
Amazon Custom Analytics Gives You Extremely Accurate Reporting
Send us Fan MailAmazon Custom Analytics shows sellers how to build Seller Central dashboards for sales, traffic, conversion rates, ratings, and search performance. Amazon sellers can compare Prime Day 2026 versus 2025 results, ordered units, glance views, refunds, product ratings, and featured offer data. The video covers Amazon analytics templates, AI report building, custom reports, search query
Are You Owed Part of the $160 Billion IEEPA Tariff Refund?
Send us Fan MailIn this video, the MAG Growth Podcast explains how Amazon importers can file for IEEPA tariff refunds before older customs entries become ineligible. Robert covers the ACE portal, filing timelines, refund interest, common account problems, and why these refunds are not automatic.The episode also explains how changing tariffs, freight fees, and big-and-bulky shipping can affect land
Stop Burning Ad Spend on These Amazon PPC Traps
Send us Fan MailAmazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a pr
Vacation Mode on Amazon Explained | FBM Sellers Guide
Send us Fan MailAmazon vacation mode helps FBM sellers pause self-fulfilled listings before travel and avoid orders they cannot ship. This Seller Central tutorial shows where Vacation Settings appears under Store Status and how to turn vacation status on or off. It explains what happens to open FBM listings and how the current toggle differs from the old date-based vacation setup.Build an Amazon b
Why Your Amazon Conversion Rate Is Dropping
Send us Fan MailThis video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whet
How To Add Certifications To Your Amazon Seller Profile and Gain More Sales
Send us Fan MailIn this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You’ll learn why over-branding can hurt your click-through rate, how to na
TikTok Shop & Meta Affiliates: The Future of Ecom Advertising
Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying,
The #1 Reason Your Amazon Listing Gets Traffic But No Sales
Send us Fan MailAmazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.Stop feeding keywords that never convert, s
How Pro Amazon Sellers Design Their Main Images
Send us Fan MailAmazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product det
10 Reasons To Choose FBA over FBM (And When Not To)
Send us Fan MailAmazon FBA vs FBM affects shipping costs, Prime access, Buy Box chances, customer service, and profit. This video breaks down 10 reasons many Amazon sellers choose FBA, the cases where FBM can make more sense, and why using both may be the best setup. Watch until the end to see which fulfillment method fits each type of product and business.Still unsure whether FBA, FBM, or both is
I Audited 100,000 Amazon Listings—This Is the #1 Hidden Sales Killer
Send us Fan MailAmazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps s
The Truth About Aggressive Amazon PPC for New Launches
Send us Fan MailAmazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strat
Amazon Updated Featured Offer Eligibility Requirements
Send us Fan MailAmazon Featured Offer eligibility, Amazon Buy Box 2026, reseller policy, wholesaler sales, and FBA ranking changes are covered here. Learn how price, seller feedback, customer experience, stock, returns, and PPC can affect Featured Offer share. This update matters for Amazon resellers and wholesalers trying to protect sales before policy changes roll out.Stop guessing why competito
Amazon’s New Title Rule Will Kill Your SEO (Unless You Do This)
Send us Fan MailAmazon 75 character title rule changes how sellers write product titles item highlights and keyword ranking. Learn how Amazon AI title rewrites affect product listings SEO browse nodes category rank and sales history. This video explains how to move extra keywords into item highlights and protect Amazon listing traffic.Don’t let Amazon AI rewrite your titles and bury your best keyw
Manual Pricing Is Killing Your Amazon Margins
Send us Fan MailIn this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.Get better sales and grow your brand with
How To Calculate Customer Acquisition Costs(CAC) on Amazon
Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get h
5 Steps to Grow Your Amazon Sales and Market Share
Send us Fan MailAmazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.Stop guessing which listi
HUGE NEWS! This Amazon June Update Will Kill Your Rankings (Here's Why)
Send us Fan Mail Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #Amaz
Why 15,000+ TikTok Sales Prove UGC Beats Traditional Advertising
Send us Fan MailUGC content is beating traditional ads because people trust real product videos more than polished commercials.This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.Get help
Amazon Price History Goes Back 1 Full Year and Can Set Buy Alerts For Customers
Send us Fan MailAmazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy.Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: ht
50+ Brand Deals Show What Really Affects Ecommerce Valuation
Send us Fan MailSell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale.Ready to sell or value your eCommerce
Amazon SEO & DTC: How to Scale Outside the Marketplace
Send us Fan MailDirect to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels f
How to Fix Amazon Product Identifier & Image Errors
Send us Fan MailAmazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic co
Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret)
Send us Fan MailLearn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and orga
The AI Shopping Revolution: Is Your Amazon Brand Ready?
Send us Fan MailAI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l#AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMediaWant free r
Founder Update: My Mission To Build A 1,000 Year Company
Send us Fan MailFounder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values
How To Increase Your Amazon Ads Spending Limit and Charging Frequency Higher Than $500
Send us Fan MailAmazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers
How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped)
Send us Fan MailManaging more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN.In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how th
The Scaling Secret Most Founders Discover Too Late
Send us Fan MailAre you struggling to scale your CPG brand? In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth.Ready to take your Ama
Amazon Opens Premium A+ Content To All Sellers and Requires AI Image Disclosures
Send us Fan MailAmazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear.Stop guessing
Amazon SEO For AI Agents Full Walkthrough Guide
Send us Fan MailAmazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing.In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlabl
BREAKING NEWS: Amazon Releases New Two Part Title Requirements
Send us Fan MailAmazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadline
Amazon Ranking Dropped? Do THIS to Regain Sales Velocity
Send us Fan MailAmazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning.If stockouts, rank
Stop Deep Discounting on Prime Day: The High-Margin Playbook for 2026
Send us Fan MailPrime Day isn't just about massive discounts, it's about margin protection and long-term audience building. In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends.Get help from My Amazon Guy to gr
Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules)
Send us Fan MailMaster the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era.Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufu
Why AI Shopping Agents Are Changing Your Amazon Strategy
Send us Fan MailAgentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales.Follow Trevor Sumner on LinkedIn:
Amazon PPC Budgets Are a Guess Until Data Proves Otherwise
Send us Fan MailStop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click
Amazon PPC Strategy: When to Adjust Your Bids
Send us Fan MailAmazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.Stop guessing with Amazon ad spend. Get a PPC p
See the Difference in Amazon Payout Cashflow With DD+7 Before Payday Hurts
Send us Fan MailAmazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7.Stop guessing where your A
Amazon’s Massive May Update: Everything Sellers Need to Know!
Send us Fan MailAmazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales.Amazon
The Future of Work: Why Your Job Might Disappear in 18 Months
Send us Fan MailCannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies reth
The Agency SOP System That Stops Client Churn
Send us Fan MailAgencies lose clients when teams miss details, skip updates, and make people chase answers.This video breaks down how @MyAmazonGuy builds systems to prevent that, from hiring people without agency experience to onboarding new hires, using SOPs, auditing accounts, training brand managers, and keeping clients updated before they have to ask. It also explains why checklists, team s
Confused About DD+7? Amazon Sellers Need To Know This
Send us Fan MailAmazon DD+7 payout policy delays seller payments after delivery and affects cash flow, reserves, and deferred transactions. This video explains how delivery date plus 7 works, why a January 1 order may not pay out until January 23, and how Amazon’s two-week payout cycle changes the timing. Amazon sellers will learn why account-level reserves, payment reports, biweekly statements, a
Amazon External Traffic Strategy for More Sales and Ranking
Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video
How to Recover Cash from FBA Unfulfillable Inventory
Send us Fan MailAmazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurbishment, and FBA liquidation. Amazon sellers can compare removal options, cost impact, resale value, and when damaged inventory should be returned inste
The Amazon Shift Sellers Should Not Ignore In 2026
Send us Fan MailAmazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a toughe
How to Build a Winning Amazon Strategy in 2026
Send us Fan MailTo develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies. Sc
ACOS vs TACOS: The Amazon Seller Mistake That Can Hurt Growth
Send us Fan MailStaring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast.Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices.Get help from My Amazon Guy to grow your Amazon sal
I Started with $0 Selling Cards, Now I Manage Amazon Brands
Send us Fan MailThis video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with re
Automated Keyword Funnel For Amazon Ads
Send us Fan MailFinding effective targets for Amazon advertising can be challenging for even seasoned sellers. This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsor
Why Getting Laid Off Was the Best Thing That Happened to Me
Send us Fan MailAmazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy.Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube cont
Your Amazon CTR is Dropping Because of This
Send us Fan MailAmazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance. In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You’ll see real Amazon listing examples
Breaking: Amazon's New AI Shopping Just Changed Everything, Agentic Shopping Is Live On Amazon
Send us Fan MailAmazon is changing its shopping platform with new AI features, including the end of the 'Rufus' AI. The company is bringing in 'Alexa for Shopping', an ai assistant that will improve the experience on its app and website. This move is set to really change consumer online shopping habits by 2026 and 2027, as amazon alexa and other artificial intelligence systems
Amazon PPC Impressions Problem: The Real Reason No One's Clicking
Send us Fan MailAmazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search
Miami Possible Event | AI, Creators, and UGC: The Brand Trust Shift Happening Now
Send us Fan MailPossible Miami shows why AI, creators, UGC, and YouTube trust matter for brand growth.Noah Wickham shares what marketers are focused on now and why brands need real people, not just logos, to earn trust. It also gives a clear look at why creator content is becoming harder for businesses to ignore.Want a stronger Amazon brand without guessing what to fix first? Start here: https://b
Grow Your Sales w/ This Subscribe and Save Dashboard Change
Send us Fan MailAmazon Subscribe and Save dashboard data shows reorder rate, customer lifetime value, and seller funding trends. Sellers can use subscription reports, inventory planning, planned units, and planned sales to avoid missed orders. This walkthrough explains how repeat purchases, cancel rates, and subscription data can help CPG brands plan better.Stop guessing why repeat buyers are not
How Top Amazon Sellers Scale Their Products (Full Episode)
Send us Fan MailAmazon scaling strategy starts with PPC data, AMC audiences, Rufus questions, listing content, conversion rate, and market share. This video explains how sellers can use Amazon Marketing Cloud, PPC metrics, search query reports, pricing, and product variations to grow sales. Learn how Amazon sellers can find broken ad funnels, improve listings, test prices, review product ceilings,
How to Build an AI-Ready Workforce Without Losing Talent
Send us Fan MailThis discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies eff
Will AI Take Amazon PPC Jobs Next?
Send us Fan Mail Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends.Get help from My Amazon Guy to grow your Amazon sales.
Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings
Send us Fan MailThis video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization.If launch ads a
How One Niche Brand Exploded on Amazon Despite Market Pressure
Send us Fan MailAmazon business growth, niche brand growth, customer proof, Amazon sales strategy, and brand positioning shape this growth podcast case study. The video covers customer segments, sales channels, market pressure, buyer trust, Amazon listings, clear visuals, and how brands explain complex offers. Business owners can learn how proof, story, audience fit, and better positioning help a
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Skin Deep MDs with Dr. Mamina Turegano, Dr. Lindsey Zubritsky and Dr. Jenny Liu
girl talk 🎧🫧
