My Amazon Guy
My Amazon Guy is a podcast about Amazon selling strategies, hosted by Steven Pope. It covers topics like PPC, SEO, and catalog merchandising, drawing from the experience of a full-service Amazon agency that manages over 1.2 billion in sales. The show aims to share trade secrets through tutorials and insights.
Episodes
How to Launch a New Product on Amazon (2026 Strategy)
Send us Fan MailHow to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box pricing. See how Amazon FBA fees, advertising costs, profit margins, and the Amazon revenue calculator affec
What is the difference between case packs and individual units on Amazon?
Send us Fan MailChoosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the Send to Amazon workflow to enter box quantities, weights, and dimensions correctly and complete the pack
Amazon Q4 Masterclass: How to Prepare for Black Friday & Cyber Monday
Send us Fan Mail Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast.This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for peak shopping traffic.Learn how My Amazon Guy uses quality checks, audits, and checklists to manage Q4 prep
Why Profit Doesn't Matter When Scaling on Amazon ft. Abir Syed
Send us Fan MailAmazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the fin
Amazon Seller Central UI Change Doesn't Make Any Sense
Send us Fan Mail Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster.Ge
Are These Two Amazon Seller Decisions Costing You Profit?
Send us Fan Mail Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated.Need help fixing profit leaks in your Amazon account? Book a call wit
Type "Steven Pope" + "Amazon problem" into Any AI to Solve Seller Central Woes
Send us Fan MailHow to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I use AI to make Amazon knowledge easier to search, whether the problem is traffic, conversion, ads, listi
Amazon Accelerate Breakdown: Real Updates or Recycled News?
Send us Fan MailAmazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what thes
Amazon Accelerate Breakdown: Real Updates or Recycled News?
Send us Fan MailAmazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what thes
Amazon Auto Optimization: Should Sellers Trust It?
Send us Fan MailAmazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Am
September 2026 Amazon News: Updates on FTC Allegations and More
Send us Fan MailAmazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-e
New PPC Technique to Get Amazon Reviews...
Send us Fan MailAmazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when t
How to Solve Cash Flow and Inventory Financing on Amazon
Send us Fan MailNew Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product laun
Amazon SEO & Listing Optimization: The 5-Phase Ranking Strategy
Send us Fan MailAmazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a listing for better indexing, clicks, conversions, and organic rank.Book a coaching call with My Amazon G
How Smart Founders Automate Shopify & Amazon Workflows ft. Joe (Order Automator)
Send us Fan MailWhat if the tasks eating up hours of your day could be handled automatically?In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers, and improve fulfillment with Amazon Multi-Channel Fulfillment (MCF).They also get into the hidden cost of b
Amazon Growth Tactics Sellers Learned From Steven Pope
Send us Fan Mail Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon s
Amazon Seller Assistant AI Integrates Directly With Claude Now
Send us Fan MailAmazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic’s Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating alerts, and other routine seller tasks. The video also looks at how useful these features may be compar
Amazon ACoS Tips to Grow Sales Without Wasting Ad Spend
Send us Fan MailAmazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend
Sales Call Software in 2026: Is Gong Still Worth Paying For?
Send us Fan MailGong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value. It also shows why AI sales call recording and custom workflows became practical Gong alternatives for a
Here Are Amazon New Brand Registry Approved Selling Roles For Resellers
Send us Fan Mail Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and the newer Reseller role. The video also covers what these permissions may mean for third-party sellers
How to Access 700M European Amazon Shoppers the Easy Way ft. Nick Penev
Send us Fan MailSelling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces.MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand
NEW Amazon Ads Beta Feature For Increasing Your Conversions
Send us Fan Mail Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign.In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads an
Why Content Creation Feels So Hard (And How to Fix It)
Send us Fan MailFive minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier
Amazon Prime Big Deals Day Dates Announced
Send us Fan MailPrime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as sho
New Quantity Variation Theme Rolled Out On Amazon
Send us Fan Mail Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues.Book a call with My Amazon Guy for help with Amazon catalog and listing issues
Amazon Ads Announces Partnership w/ ChatGPT Ads
Send us Fan MailAmazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media.Ready to test Am
The #1 Lesson E-Commerce Founders Wish They Knew 10 Years Ago
Send us Fan MailBusiness advice for entrepreneurs on risk, failure, hiring, time management, AI, ecommerce, and lessons successful founders wish they knew. Successful founders share real business lessons on betting on themselves, learning from mistakes, hiring strong talent, and making better decisions. The video also covers startup growth, Amazon and ecommerce opportunities, go-to-market thinking
How to Stop Wasting Amazon PPC Ad Spend
Send us Fan Mail A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple a
The 6X Multiple Myth: Truth About Agency Buyouts
Send us Fan MailAmazon Solution Provider Portal account termination can block agency access, client invites, and SPN visibility without warning. This video covers Amazon SPP access issues, Service Provider Network rules, domain-name concerns, support limits, and a practical account reset path. It also covers agency valuation multiples, private equity deals, EBITDA targets, cash rollovers, and why
The Truth About Why Brands Choose Amazon
Send us Fan Mail Brand owners are choosing Amazon for very different reasons, and some never planned to sell there at all. In these real sales calls, sellers explain why they moved into Amazon FBA, entered the U.S. market, shifted from distribution to direct-to-consumer sales, reached more shoppers, reduced customer service work, stayed lean, and protected their products from unauthorized sellers.
Why a 40% Gross Margin Can Turn Negative on Amazon ft. David Schomer
Send us Fan MailA 40% Amazon margin can shrink to almost nothing once the real costs start stacking up.In this episode of the Mad Growth podcast, Noah Wickham sits down with David Schomer, CEO of Build Grow Scale, to talk about the numbers behind profitability, smarter product choices, and lessons from launching nearly 3,000 SKUs.The conversation covers why some products fall apart after fees, why
How To Audit An Amazon listing (From Someone Who Has Reviewed Over 10,000)
Send us Fan MailAmazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger
Amazon Traffic vs. Conversion: Which One is Killing Your Sales?
Send us Fan MailAmazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.He also ex
US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation
Send us Fan MailFTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs,
Amazon's New Reorder Feature: Get 10% Off Without the Subscription
Send us Fan MailAmazon’s new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may aff
Amazon Deprecated Product Collection Ads in Favor of Brand Collection Ads
Send us Fan MailAmazon Sponsored Brands Collections are replacing Product Collection ads in 2027, changing how sellers group and show products in Sponsored Brands. The update covers automatic and manual collections, 3–10 related products, Amazon AI product selection, and shopper search signals. Amazon sellers can see how relevancy, catalog data, and buyer behavior may affect which products appear
How to Link YouTube Videos to Amazon Products for Affiliate Money
Send us Fan MailAmazon sellers can tag Amazon products on YouTube with the YouTube Shopping Amazon affiliate program and send viewers straight to Amazon listings. This setup covers YouTube Shopping eligibility, Amazon Influencer and Associates accounts, channel linking, product tagging, Shorts, videos, and live streams. Amazon sellers and creators can use YouTube product tags to drive clicks, trac
Why 3000+ Brands Have Chosen My Amazon Guy
Send us Fan Mail My Amazon Guy helps Amazon brands build steady, long-term growth with a full team of brand managers, SEO specialists, PPC experts, designers, and project managers. The team uses data, hands-on account reviews, and more than 400 working SOPs to improve visibility, conversions, advertising, listings, and overall account performance. MAG started as an Amazon education company, and th
How to Recover Amazon Organic Sales with PPC
Send us Fan MailAmazon PPC strategy can help recover organic sales using Brand Analytics, Search Query Performance, auto campaigns, and proven keyword data. The video shows how Amazon sellers can use past ranking data after organic sales fall and choose better PPC keywords, bids, and campaign targets. It also covers Amazon pricing strategy, sales velocity, coupons, gradual price increases, and bid
Why Your Amazon Brand Needs a Creative, Not Just an AI Expert
Send us Fan MailAI for Amazon sellers is changing A+ Content, creative teams, and ecommerce workflows as brands use AI to cut costs and move faster. This video shows why human creative judgment still matters when AI handles drafts, images, Amazon listing content, and faster production. It also covers Amazon A+ Content, SEO, creative alignment, agency workflows, and how ecommerce brands can use AI
How to Scale to $10M with Zero Employees ft. Adam Callinan
Send us Fan Mail Learn how Adam Callinan and Matt Campbell grew BottleKeeper past $10M in sales with no employees or investors. In this MAG Growth Podcast episode, Adam explains how low fixed costs, strong margins, automation, and reinvesting profit helped the brand scale while staying lean. He also breaks down contribution margin, ad spend, pricing tests, and the financial numbers e-commerce bran
Why Amazon Sellers Are Making More Sales but Less Profit
Send us Fan Mail Steven Pope explains why Amazon sellers can see sales go up while profit keeps falling. Real sellers share what is happening to their margins as PPC costs, storage fees, and other Amazon expenses add up. He also talks about the risk of relying too much on Amazon, what the “Amazon tax” really means, and whether selling on Amazon is still worth the work. Watch the full video to hear
How to Automate Amazon PPC Analysis with Gemini
Send us Fan MailAmazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Ama
Does Amazon PPC Actually Help Organic Rank?
Send us Fan MailAmazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Amaz
Changes to Amazon Business Service Agreement Effective August 24th
Send us Fan MailAmazon BSA change 2026 takes effect August 24 and changes Amazon seller account transfers, business sales, and rights to sales proceeds. Amazon Business Solutions Agreement Section 18 covers written consent, account ownership changes, and transfer rules for Amazon sellers. Amazon sellers planning an account transfer, LLC change, business sale, or sales-based financing need a clear
How To Manage Your Return Settings in 2026 and Why You Should Check Them Right Now
Send us Fan MailAmazon is changing how sellers handle returns in 2026, and one useful setting is going away. Custom return instructions will no longer be available, which means FBA and FBM sellers need to know which return settings they can still control. Noah Wickham explains prepaid and seller-paid labels, return exemptions, and the important 4-day window sellers need to know when filing return
Why Your Profitable Amazon Brand Has No Cash Ft. Nate Littlewood, Future Ready CFO
Send us Fan MailNate Littlewood, founder of Future Ready CFO, joins Noah Wickham on the MAG Growth Podcast to explain why profitable Amazon and e-commerce brands can still run short on cash. They cover the difference between profit and cash flow, how inventory can drain working capital, and why fast growth can create financial pressure. Nate also shares how founders can use ROI math, bottleneck an
How To Check Your Mobile Sales vs Desktop Sales on Amazon
Send us Fan MailUp to 70% of Amazon sales happen on mobile but many sellers still build listings for desktop. This video shows the Seller Central report that reveals where a brand’s traffic really comes from and how that data can help sellers make better choices for listing images, two-part titles, and B2B shoppers.Need help with your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4j
How to Cancel An Amazon Subscription Order
Send us Fan MailAmazon makes the Subscribe & Save cancel button harder to find than it should be. This video shows exactly how to manage subscriptions on both desktop and the mobile app. It covers how to cancel or edit an Amazon Subscribe & Save order, including how to change delivery frequency, adjust quantity, skip a delivery, or stop recurring orders. It also explains why Amazon sellers
BREAKING NEWS: Amazon Listings Being Randomly Deleted
Send us Fan MailAmazon sellers are facing a technical issue where listings are unexpectedly disappearing from Manage Inventory in Seller Central. Multiple accounts appear to be affected, and Seller Support has yet to provide a clear explanation for what is causing the problem.In this video, Noah Wickham explains what sellers are seeing, why the issue appears to be happening on Amazon’s back end, a
AI vs Amazon Agency: Is AI Good Enough for Your Brand?
Send us Fan MailAmazon A+ Content AI can create low-cost listing designs fast, but expert work may win on Amazon SEO, A/B testing, CTR, brand fit, and sales. This video compares AI vs agency work for Amazon listing design, A+ Content, conversion rate, testing, and brand growth. It explains when an 80% AI result is enough and when data, legal review, crawlable text, and expert design may matter mor
Scale Meta Ads for Ecommerce in 2026 Without Wasting Spend
Send us Fan MailMeta Ads for ecommerce in 2026 depend on profitable customer acquisition, ROAS targets, creative testing, and smarter paid media decisions. @SamPiliero shares how Meta Andromeda, ecommerce ad creative, contribution margin, and testing budgets affect profitable ecommerce growth. AI advertising, audience data, media buying, and creative volume show how ecommerce brands can improve
Amazon AI Reads Image Text and Automatically Translates it Into Preferred Language
Send us Fan MailAmazon image translation now changes product image text for shoppers across global marketplaces. Amazon sellers can use AI image localization for customer language settings, international listings, and country-specific product images. This video covers supported Amazon stores, image text indexing, translation errors, seller controls, and manual image replacement.International expan
Amazon's 75-Character Title Change: What You Need to Know
Send us Fan MailAmazon’s 75-character title limit changes how sellers write product titles, place keywords, and use Item Highlights for Amazon SEO. Amazon product title guidelines now split search terms between a 75-character item name and a searchable 125-character Item Highlights field. The video covers the 2026 rollout, Amazon AI title changes, repeated-word rules, mobile search, keyword order,
TikTok for Amazon Sellers: The Cheapest Traffic Play Right Now
Send us Fan MailTikTok for Amazon sellers can use UGC to send low-cost external traffic to Amazon, grow brand searches, and turn short-form views into sales. The video explains TikTok marketing, influencer UGC, Amazon product launch traffic, and how outside sales can support Amazon SEO and conversion. It also reviews UGC ROI, content reuse, and the Age of Sage case study that moved weekly brand se
6 Steps to a Perfectly Optimized Amazon Listing
Send us Fan MailAmazon listing optimization improves search rank, click-through rate, and sales with better titles, images, keywords, bullets, and A+ content. This video breaks down six parts of Amazon product listing optimization, including keyword research, copywriting, main images, lifestyle images, and Brand Story. It also shows how Amazon listing SEO, the first five title words, the first 1,0
Amazon Answers Questions Surrounding The New Two Part Titles
Send us Fan MailAmazon product title update 2026 rules cover the 75-character Item Name, 125-character Item Highlights, and search ranking. Amazon sellers learn how two-part titles work, where brand names and variation details belong, and how AI listing changes are reviewed. The video also covers bulk title updates, the August 10 display change, and where top search terms belong in the first 75 ch
Check If Amazon's Two Part Title Rule Is Active In Your Category
Send us Fan MailAmazon 75-character title limit rules now split product titles and Item Highlights for mobile shoppers. The video shows why Amazon two-part titles appear differently across categories and why AI title rewrites may miss strong SEO and AEO terms. Amazon sellers learn how to check title displays, compare mobile and desktop sessions, and update listings after the July 27, 2026 rollout.
The True Cost of Building a Supplement Brand in 2026
Send us Fan MailHow much does it cost to start a supplement business? The budget depends on inventory, Amazon PPC, product competition, and launch cash. Supplement business startup costs rise when high ACoS, slow Subscribe & Save growth, and early losses require more working capital. Amazon supplement sellers need enough cash to fund ads while customer lifetime value, repeat orders, and recurr
Amazon Custom Analytics Gives You Extremely Accurate Reporting
Send us Fan MailAmazon Custom Analytics shows sellers how to build Seller Central dashboards for sales, traffic, conversion rates, ratings, and search performance. Amazon sellers can compare Prime Day 2026 versus 2025 results, ordered units, glance views, refunds, product ratings, and featured offer data. The video covers Amazon analytics templates, AI report building, custom reports, search query
Are You Owed Part of the $160 Billion IEEPA Tariff Refund?
Send us Fan MailIn this video, the MAG Growth Podcast explains how Amazon importers can file for IEEPA tariff refunds before older customs entries become ineligible. Robert covers the ACE portal, filing timelines, refund interest, common account problems, and why these refunds are not automatic.The episode also explains how changing tariffs, freight fees, and big-and-bulky shipping can affect land
Stop Burning Ad Spend on These Amazon PPC Traps
Send us Fan MailAmazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a pr
Vacation Mode on Amazon Explained | FBM Sellers Guide
Send us Fan MailAmazon vacation mode helps FBM sellers pause self-fulfilled listings before travel and avoid orders they cannot ship. This Seller Central tutorial shows where Vacation Settings appears under Store Status and how to turn vacation status on or off. It explains what happens to open FBM listings and how the current toggle differs from the old date-based vacation setup.Build an Amazon b
Why Your Amazon Conversion Rate Is Dropping
Send us Fan MailThis video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whet
How To Add Certifications To Your Amazon Seller Profile and Gain More Sales
Send us Fan MailIn this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You’ll learn why over-branding can hurt your click-through rate, how to na
TikTok Shop & Meta Affiliates: The Future of Ecom Advertising
Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying,
The #1 Reason Your Amazon Listing Gets Traffic But No Sales
Send us Fan MailAmazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.Stop feeding keywords that never convert, s
How Pro Amazon Sellers Design Their Main Images
Send us Fan MailAmazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product det
10 Reasons To Choose FBA over FBM (And When Not To)
Send us Fan MailAmazon FBA vs FBM affects shipping costs, Prime access, Buy Box chances, customer service, and profit. This video breaks down 10 reasons many Amazon sellers choose FBA, the cases where FBM can make more sense, and why using both may be the best setup. Watch until the end to see which fulfillment method fits each type of product and business.Still unsure whether FBA, FBM, or both is
I Audited 100,000 Amazon Listings—This Is the #1 Hidden Sales Killer
Send us Fan MailAmazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps s
The Truth About Aggressive Amazon PPC for New Launches
Send us Fan MailAmazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strat
Amazon Updated Featured Offer Eligibility Requirements
Send us Fan MailAmazon Featured Offer eligibility, Amazon Buy Box 2026, reseller policy, wholesaler sales, and FBA ranking changes are covered here. Learn how price, seller feedback, customer experience, stock, returns, and PPC can affect Featured Offer share. This update matters for Amazon resellers and wholesalers trying to protect sales before policy changes roll out.Stop guessing why competito
Amazon’s New Title Rule Will Kill Your SEO (Unless You Do This)
Send us Fan MailAmazon 75 character title rule changes how sellers write product titles item highlights and keyword ranking. Learn how Amazon AI title rewrites affect product listings SEO browse nodes category rank and sales history. This video explains how to move extra keywords into item highlights and protect Amazon listing traffic.Don’t let Amazon AI rewrite your titles and bury your best keyw
Manual Pricing Is Killing Your Amazon Margins
Send us Fan MailIn this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.Get better sales and grow your brand with
How To Calculate Customer Acquisition Costs(CAC) on Amazon
Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get h
5 Steps to Grow Your Amazon Sales and Market Share
Send us Fan MailAmazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.Stop guessing which listi
HUGE NEWS! This Amazon June Update Will Kill Your Rankings (Here's Why)
Send us Fan Mail Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #Amaz
Why 15,000+ TikTok Sales Prove UGC Beats Traditional Advertising
Send us Fan MailUGC content is beating traditional ads because people trust real product videos more than polished commercials.This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.Get help
Amazon Price History Goes Back 1 Full Year and Can Set Buy Alerts For Customers
Send us Fan MailAmazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy.Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: ht
50+ Brand Deals Show What Really Affects Ecommerce Valuation
Send us Fan MailSell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale.Ready to sell or value your eCommerce
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