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My Amazon Guy

My Amazon Guy

Steven Pope 1940 Episodes Jul 3, 2026

My Amazon Guy is a podcast about Amazon selling strategies, hosted by Steven Pope. It covers topics like PPC, SEO, and catalog merchandising, drawing from the experience of a full-service Amazon agency that manages over 1.2 billion in sales. The show aims to share trade secrets through tutorials and insights.

Episodes

How To Calculate Customer Acquisition Costs(CAC) on Amazon Jul 3, 2026 749 Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get h
5 Steps to Grow Your Amazon Sales and Market Share Jul 2, 2026 181 Send us Fan MailAmazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.Stop guessing which listi
HUGE NEWS! This Amazon June Update Will Kill Your Rankings (Here's Why) Jul 1, 2026 605 Send us Fan Mail Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #Amaz
Why 15,000+ TikTok Sales Prove UGC Beats Traditional Advertising Jun 30, 2026 175 Send us Fan MailUGC content is beating traditional ads because people trust real product videos more than polished commercials.This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.Get help
Amazon Price History Goes Back 1 Full Year and Can Set Buy Alerts For Customers Jun 29, 2026 152 Send us Fan MailAmazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy.Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: ht
50+ Brand Deals Show What Really Affects Ecommerce Valuation Jun 26, 2026 1673 Send us Fan MailSell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale.Ready to sell or value your eCommerce
Amazon SEO & DTC: How to Scale Outside the Marketplace Jun 25, 2026 1719 Send us Fan MailDirect to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels f
How to Fix Amazon Product Identifier & Image Errors Jun 24, 2026 419 Send us Fan MailAmazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic co
Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret) Jun 23, 2026 220 Send us Fan MailLearn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and orga
The AI Shopping Revolution: Is Your Amazon Brand Ready? Jun 22, 2026 1646 Send us Fan MailAI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l#AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMediaWant free r
Founder Update: My Mission To Build A 1,000 Year Company Jun 19, 2026 1719 Send us Fan MailFounder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values
How To Increase Your Amazon Ads Spending Limit and Charging Frequency Higher Than $500 Jun 18, 2026 216 Send us Fan MailAmazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers

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