The Inspired Media Podcast
In the era of algorithms and AI, this podcast shines a spotlight on the conventional truths of social media, content creation, and entrepreneurship in the online space. Hosted by Alyssa Chan-Evangelista, it explores the realities behind building a brand and navigating the digital world.
Episodes
how one small detail in my content got me invited to the Maybelline HQ
🎧 What We Talk About
okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass?
this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build yo
ungatekeeping brand deals: the mistakes costing creators thousands + what successful creators are doing
🎧 What We Talk About
In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way.
🎉🎉A huge
why most “signature series” fail + the recipe to make your series STAND OUT (receipts inside)
🎧SPOILER ALERT: it's bc they're missing STYLE
Most creators:
• Focus on the idea instead of execution
• Copy formats without making them their own
• Quit too early
• Have no structure
• Don’t know how to refine using data
And that’s why their series never takes off.
Inside This Episode
You’ll learn:
• The 4 ingredients every strong Signature Style Series™ needs
• The biggest mistakes killing
STOP WINGING YOUR CONTENT: how to create a content schedule you can actually stick to
🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off.
THE 5 STEP SYSTEM WE WALK THROUGH
1. PICK YOUR PLANNING PLATFORM
Choose one place to organize yo
hitting 1 MILLION dollars in 1 YEAR + 1 WEEK: here’s what i learned
“You’re not behind. You’re just not loud enough about your accomplishments because in your head it was your obligation to achieve them.”Last month, I hit $1,000,000 in sales in 1 year + 1 week.Not by December 31.One week later.And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of bein
the "big shifts" you need to know to grow on socials in 2026: value-driven content and the intellectual influencer
🎙️ Social Media Success in 2026: Creating Valuable Content🎙️ Social Media Success in 2026: Creating Valuable ContentHey bestie 🤍Today we’re breaking down the very loud conversation around 2026 being “the era of value” and the rise of the so-called intellectual influencer. Spoiler: this isn’t new, but there is something important to learn from it.✨ In This Episode• Value isn’t trending, it’s return
your updated content plan for 2026: create for your brand, not the algorithms
🎧 DIY Your Content Plan With Intention (Not the Algorithm)If you’ve ever downloaded a content calendar, tried to follow someone else’s posting routine, or felt overwhelmed by all the “you should be doing this” advice… this episode is for you.In this solo episode, we break down how to DIY your own content plan so you’re creating with clarity, confidence, and intention, not chaos, burnout, or algori
Your 2026 rebrand blueprint: THE IT GIRL AGENDA
🎧 Episode: Creating Your It Girl Agenda for 2026Welcome to the first episode of the Inspired Media Podcast of 2026 🤍We’re kicking off the year with our annual tradition: creating your IT GIRL AGENDA!!!!2026 isn’t about burning everything down or starting from scratch.This is a refinement year. We’re building on what already works, learning from 2025, and stepping into a more intentional version of
how to ACTUALLY build YOUR PERSONAL BRAND in 2026 (the personal brand starter pack)
Holiday sale details + breakdown in here: In this episode, I’m breaking down what it actually means to build a personal brand in 2026 without chasing trends, niches, or virality. If you’re entering a new era, planning a rebrand, or craving clarity, this episode is your Personal Brand Starter Pack.What I Talk AboutWhat a personal brand really is (and what it’s not)Why followers and views don’t equa
UNSELFISH SELLING: the strategies, methods, and lessons that got me $6K in 2 days passively
Hey Bestie 🤍🫶If you watched the last episode or you’ve been tuning into my content, you know I’m all about unselfish content — but today, we’re talking about unselfish selling and how the two actually come from the same place. I’m currently in a soft launch (July 2025 vibes), and I figured this would be the perfect time to give you the real behind-the-scenes on what it actually looks like to launc
UNSELFISH CONTENT™ : the framework to get people to care about you and your lifestyle
welcome to DAY 1 of your It Girl Content Rebrand!!! the first assignment: deep diving into SELFISH vs. UNSELFISH CONTENT. if you’re making vlogs, GRWMs, or “come with me” style content and wondering why it’s not growing your brand or building a real community, this one’s for you. you’ll learn the difference between selfish vs. unselfish content, and how to instantly elevate your lifestyle videos s
the strategy behind a cult-like brand, influencer strategy, and angel investing ft. Kira Jackson (@kiramackenzie)
Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to st
growing as a content creator *sustainably*, bad social media advice, youtube in 2025, and embracing the cringe with tess barclay (@tessbarclay)
Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on: Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creato
a step-by-step guide to crafting your SIGNATURE STYLE SERIES
The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” part? It’s everything!!!! So allow me to be your social media strategist for a day: Why This Works (Receipts Inside 👀)What happened when my clients started their own: Client A: Brand deal b
success in your 20's (pt. 2) – the hard truths & uncomfy shifts from making $500k as a content ceo
the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say creator CEO). this episode is part 2 of the raw, unfiltered lessons from scaling to half a million dollars as a creator ceo. here’s what i wish i knew:1. you won’t always get the recognition you t
success in your 20’s: lessons from making 1/2 million dollars in 1 year as a founder, social media strategist, and content creator
my most nerve-wracking, shaking in my boots, i'm sweatinggggg episode, but i'm finally ready to share: after 3 years, i hit 100K followers on tiktok (now almost 100K on ig) in less than 2 years, i hit 6 figuresin 2024, i made 1/2 million dollarsin january this year, i made $70Kin 14 days i launched my podcast (now: 70K+ downloads)success in your 20’s is a balancing act: enjoy your youth but also t
top ways creators self-sabotage their content: lessons from beginner to macro-influencers + 6-fig entrepreneurs
HAPPY VALENTINES DAY (well almost) ❤️🔥 and since my luv language is roasting you LOL, i thought it would only be fitting if that’s what we dedicated today’s post to be: a little tough luv for the toxic habits that might be holding you BACK! we’re calling it out so you can move forward with clarity.saying "just coming on here"—own your presence.quit apologizing for your looks—we literallyyyy didn
unselfish vlogs + more ways to leverage your lifestyle in your content
so you wanna leverage your lifestyle and personality in you content? PPEERRIODDDDD. in this episode we’re talking through tangible ways to create YOU-CODED content that resonates with your audience.Episode Breakdown:Mindset First: Your brand isn’t just about you. Focus on the impact you want to make and the bigger picture beyond your own goals.Lifestyle Content That Hits: Stop making “selfish” vlo
things to LEAVE BEHIND in 2024 (and the MUCH BETTER alternatives) to set your brand up for SUCCESS
say it with me: in 2025 we are ONLY ACCEPTING IT GIRL BEHAVIOR💅. buuuuut we cannot build that up without TAKING OUT THE TRASH so in this episode we’re going through the main social media “practices, habits, tips” (and some lifestyle as well) that DID NOT make the cut on the IT GIRL AGENDA as well as the farrrrr better alternatives🤌✨✨my verse of the year to you:Psalm 65:1111 You crown the year with
your IT GIRL new year rebrand: the step-by-step guide to bringing your vision board to life
what's going viral rn? the girlies are planning their new years rebrand at 1am...and honestly i get it LOL! BUT what if i told you i have the PERFECT next step to your vision boarding aka the ✨IT GIRL AGENDA✨: take last year lookseyyy👀focus on the 4 main categories: 💻BIZ, 🤝SOCIALS, 💸FINANCES, 🤍PERSONAL🖊️plan goals/focuses in each of the 4 main categories👟write AT LEAST 1 small action item per focu
from $1K to $1 MILLION: the success, growth, and money mindset shifts you can start practicing today w/ @_samanthadaily
i hate to say it but: if you want to BE successful, you have to ACTUALLY DECIDE to be successful. simple? yes. always easy? no. in this episode with business mentor and podcast host, Samantha (@_samanthadaily), we're getting into the most impactful success, growth, and money mindset shifts that will get you out of "that would be nice" to "oh I REALLY DID THAT!" (hello IT GIRLLLLLLL). throughout
selling is flirty: the strategy + tactics behind my FIRST minimind launch ($20K in sales + sold out group program)
DONT BE ALARMED!!! this isn't some "make an extra $10K in 10 minutes" scheme BAHHAHAH no thanks. we talk A TON about a human-first POV to content and the same thing goes with selling. my first big launch of 2024 was a digital course, SOCIAL STAND OUT 2.0, and because of that launch, i hit my highest sales month YET: $60K. we luv a "passive income" moment but WE EXTRA LUV "live-time" collaboration.
lessons after 6 years as a social media manager with Mila Holmes (@bymilaholmes)
my fellow SMM’s/VA’s/OSP’s THIS ONE’s FOR YOUUUUUUU! with 6 years of social media management experience, i sat down with Mila Holmes to dive deep into the growth of her career from freelance SMM to now starting an agency, her processes on booking clients, how she’s been able to craft effective workflows with clients today, ANNDDD answering some of your questions to become a successful social media
take hotter pics + how to prep for your brand shoot (hot pics academy)
THIS TOOK ME WAY TOO LONG TO SPEAK ON BUT LET’S TALK ABOUT A FOUNDATIONAL PART OF YOUR SOCIAL MEDIA STRATEGY: THE HOT PICS. i’m listing out the essentials, tips, practices, and reminders to help you prep for your next brand shoot (and to practice on your own). make sure to binge my new series on IG and TT y📸 the hot pics academy📸 for more examples + visuals
leveraging "controversy" to grow on socials + gaining confidence as a creator with KoKo (@kokobeaute)
YET ANOTHER fantasticccc guest: Kornelija Slunjski shares her journey after immigrating to America at 22 years old, starting her social media journey in the beauty space, switching niches, becoming known as the "high maintenance influencer" who gives brutally honest beauty advice, AND what she did with these "controversial opinions" to grow a community of 175K followers on instagram, 212.6K on tik
things i did right to make multi 6-figures in my business as a 20 something
who would've thought a failed wanna be actress would then grow into a social media manager who built a multi 6-figure social media agency, is getting booking out of 1:1's months in advance, booking dream, long-term partnerships, and working with the MOST INSPIRING, AMAZING, IT GIRL ENERGY creators and entrepreneurs (i definitely didn't, but what i did know is: i would be a terrible employee LOL b
balancing being a content creator while working a 9-5 (content workflow, brand deals, habits to make the girlies rich in 2024)
raise your hand if you work a full-time job WHILE ALSO being/trying to be a content creator (oof i wish i could treat you to a boba rn) but since i can't, today's episode is gonna be ALL ABOUT:balancing a 9-5 while being a content creatortips to work with brands (negotiation + GETTING PAID)tips to make the girlies rich in 2024 (not professional financial advice, please see a professional)with Jenn
ways successful creators move differently
it's SUMMER TIMMMEEE aka the time of year where social media slows down, people are on vacations, reach isn't the same, engagement dips, and THIS IS NORMAL, BUT that doesn't mean there's nothing we can do about it and after working with with some super successful creators (yes imma brag about my clients hehehehe), here are the ways they just move differently that make them so successful✨they got o
growing your page vs. growing your business + life and success after getting disabled on instagram with Natasha Zoryk
what would you do if your instagram disappeared? the lovely Natasha, 3X founder, business mentor, and self-made millionaire talks through how she has built 3 business without prioritizing socials (BIG GASP!). we talk about stepping away from socials, how she was able to hit $200K with just 3 IG story posts, a HUMAN-FIRST approach to content (infusing sales psych), her new tech baby, Azura ANNNND w
THE PUBLIC ROAST: "how can i increase engagement?"...
THE new ❤️🔥 PUBLIC ROAST SEGMENT❤️🔥 IS OFFICIALLY HERE!!! tiktok may have taken this down the first time but the show must go on so i asked you on instagram and tiktok to ask me a question and i'll roast you (with luv) and answer as many content creation + social media questions as possible so you an take all the notes from this episode and TAKE ACTION + GET TO CREATING! i'll announce the nex
the creator to business owner pipeline + the dark side of virality + dating/marriage in 2024
in today's episode, we're getting a little spicyyyyyy with Karla, who went from certified image consultant to now online dating coach. we're deep diving into the bts of building a business out of content creation, dating in 2024, trad wives, red pill bros, dating + marriage in 2024, the girl boss hustler movement, the dark side of growth + virality, growth OUTSIDE of "social media growth", the roa
starting your instagram from day 1 + selling online without feeling "salesy" with Mya Nichol
there truly is noooo better person to talk about instagram growth, success, and monetization than MYA NICHOL. she is one of my fave online coaches who has no only has the a heart of gold but reach 1 MILLION in sales, hit 6 figures within 4 months of starting her business, gained a community of 288K on instagram, and is also a new mom (yeah i told you she's IT!). In this episode we talk about: -Mya
what i would do if i had to start over again: THE STAND OUT METHOD
one of my MOST HIGHLY REQUESTED EPISODES: what would you do if you had to start over? so for today, we're building the foundations of your social strategy together (and no i'm not talking about the viral hooks you need to use). the STAND OUT METHOD was creating to craft a social strategy that prioritizes YOUR PERSONAL BRAND (aka your secret to standing out): the why, the how, and and THEN the what
how social media has changed over the last 10 years + what you need to do to STAND OUT as a creator/business owner with Emily Duncan
social media really keeps us ON OUR TOES: algorithm changes, content updates, the latest tip to GO VIRAL, howeverrrrrr we play the long game here, so this convo with Emily, and Founder of Fenix Athletica, is talking all about the power of infusing your personal brand within your content as a business owner, what she's learned being on social media for 10+ years, creating content authentically, and
how to add more of your personality within your content: THE LIFESTYLE PILLAR
let's make YOU-CODED content! step 1: creating your lifestyle pillar (aka an IMC essential when it comes to social strategy). TOO MANY TIMES i see creators + entrepreneurs over complicate their personal brand and SUCK THE FUNNNNN out of it. listen, YOUR BRAND IS YOUR VIBE and your strategy SHOULD leverage your authenticity. call it little easter eggs of your personality within your feed (just lik
crafting your signature style series + being a STAND OUT lifestyle creator with Julia Montgomery
one of my mostly HIGHLY REQUESTED episodes, and i couldn't think of anyone better than Jules (@juliagmonty) to give us the inside tea of how to create a memorable signature style series AND what is truly means to be a lifestyle creator. a memorable signature style series is POWERRRRFUL for growth--not only in numbers, but IMPACT, and Jules talks all about the process behind creating multiple serie
lessons fr. launching a podcast in 14 days: combatting perfectionism + taking action
Mel Robbins said that most people give up on their goals 19 days into starting them. SOOOOO, i wanted to make it IMPOSSIBLE to be a quitter and decided to launch this podcast in 14 days (spoiler: WE DID IT) and i learned a TON in just those 14 days that i HAVE TO share with you. whatever project that's been on your mind, the podcast, the youtube channel, the series, the new service, new product,
social media advice I'm TIRED of
WHO wrote these "social media rules", bc WE ARE TIRED OF THEMMMMM!!! so, of course we are calling out social media advice that make the eyes roll to the back of my head and re-writing these social media rules with some wayyyyy better alternatives (IMO). Here are a few "rules" we're breaking down in this episode: niche down post 3-5X/day "they did it, do i should to" instagram is for "perfect con
building a community that CRAVES YOU
Getting a ton of eyes on you is great, but what about getting people to care, to not just hear you, but LISTEN, to get people coming back for MORE… building a community online. Get your notes about bestie bc we’re covering some mistakes to avoid when trying to build a community online and action items you can implement in your content to get deeper and not wider with your content.
LET'S CONNECT:
why authenticity feels hard online: the onion person theory 🧅
WHY does showing up authentically online feel HARDER than IRL?!? We're diving deep into this authenticity conundrum and how your personality plays a role in how you create content, AND how SOME PEOPLE, aka 'onion people' - with layers, just like Shrek said, have a harder time "being themselves" online. If you're adaptive, a perfectionist, or super tuned into your environment, you might be one of
NICHE DOWN…✨within yourself✨
We’ve all heard it “NICHE DOWN TO GROW ON SOCIALS”…okay, fine let’s NICHE DOWN… within yourself aka one of my core principals in building a social strategy that puts your personal brand at the forefront of your brand. Call it “strategic authenticity”: framing your content in a way that's uniquely you (SO YOU-CODED).Here's the deal: instead of trying to cover everything under the sun, pick 3-5 topi
day 1 of Starting your Personal Brand: THE FOUNDATIONS
Ahh yes, 2024’s new favorite marketing buzzword: *personal brand*. But WHAT DOES IT ACTUALLY MEAN FOR YOU? In this episode, we’re starting day 1 of building your personal brand (the foundations, and no, it’s not “film a get ready with me”, it’s the building blocks that will set you up for the long game). - debunking one of the biggest misconceptions about starting a personal brand- why personal br
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