The Gstaad Guy Podcast
The Gstaad Guy Podcast is a guest-driven, unscripted series hosted by The Gstaad Guy, out of character. It explores the real journeys, challenges, and turning points that shape individuals who have mastered their craft, from global tastemakers and industry leaders to creative pioneers and cultural outliers. Each episode reveals what it takes to achieve excellence, blending humor and curiosity to uncover the grit behind the glamour. The podcast offers listeners a rare glimpse into worlds usually kept behind closed doors.
Episodes
Founder & Chairman of Cookson Adventures: Henry Cookson – Polar Records, Real Wealth, & the Legacy Question
The Gstaad Guy sits down with Henry Cookson, the polar record holder turned founder of Cookson Adventures, to explore what actually constitutes a life well spent. Henry left a prime brokerage desk at Goldman Sachs with no cold weather experience, entered a race to the magnetic North Pole against Arctic warfare instructors and Everest veterans, and won it. He went on to lead the first team in histo
IM8 Co-Founder & CEO: Danny Yeung – Serial Entrepreneurship, David Beckham, & Building the World's Most Complete Daily Essential
The Gstaad Guy sits down with Danny Yeung, co-founder and CEO of IM8 and one of Asia's most accomplished serial entrepreneurs, to explore what it truly means to identify a gap in human health and build a best-in-class product to fill it. From founding Prenetics to partnering with David Beckham, Danny reflects on a career defined by hands-on execution, an instinct for opportunity, and the convictio
Design Historians, Authors & Curators: Charlotte & Peter Fiell – Collecting, Watches, Taschen & Why Everything Is Designed
The Gstaad Guy sits down with Charlotte and Peter Fiell, the design historians, authors and curators behind Taschen's Ultimate Collector series, to explore what separates objects that endure from objects that end up as decoration. Across 35 years and a body of work that includes 1000 Chairs and an 11 kilo, 200,000 word volume on watches, the Fiells reflect on a career spent among the world's great
Eight Sleep Co-Founder & CEO: Matteo Franceschetti – Sleep Optimisation, Billion Hours of Data, & Why Recovery Is the Last Frontier of Human Performance
The Gstaad Guy sits down with Matteo Franceschetti, co-founder and CEO of Eight Sleep, the company that has quietly become one of the most powerful sleep labs in the world, to explore what happens when Silicon Valley obsession meets the most underinvested area of human health. From his early days as a fitness-obsessed entrepreneur to building a medical-grade platform trusted by everyone from elite
Jaded London Co-Founders: Jade & Grant Goulden – Disruption, the London Look, & Building a Fashion Brand Without a Business Plan
The Gstaad Guy sits down with Jade and Grant Goulden, the siblings behind Jaded London, the boundary-pushing fashion brand that has built a devoted global following by moving at the speed of culture and refusing to wait for permission, to explore what it truly means to turn instinct into a business. From running operations on WhatsApp to personally delivering clothes to Kylie Jenner, theirs is a s
Il San Pietro di Positano Owner: Vito Cinque – Family, Farm to Table, & the Art of Making the Complex Look Simple
The Gstaad Guy sits down with Vito Cinque, owner of Il San Pietro di Positano, one of the most beloved and enduring family-run hotels on the Amalfi Coast, to explore what it truly means to build a place where guests do not just return, they belong. Rooted in a deep love for the region, its produce, and its people, Vito reflects on a life shaped by the belief that doing what you love, and doing it
Complex CEO: Aaron Levant – Street Culture, the Convergence of URL and IRL, & Why Curation Is the Highest Form of Innovation
The Gstaad Guy sits down with Aaron Levant, CEO of Complex and one of the most conviction-driven figures in modern media and culture, to explore what it truly means to build something at the intersection of taste, access, and community. From the early days of street culture to architecting ComplexCon into one of the most distinctive live experiences in the world, Aaron reflects on a career built n
SKIMS Co-Founder & CEO: Jens Grede – Timelessness, the American Dream, & What It Really Means to Make a Simple Product Great
The Gstaad Guy sits down with Jens Grede, co-founder and CEO of SKIMS and one of the most instinctive brand builders of his generation, to explore what it means to connect products with culture in a way that feels both inevitable and enduring. From his Swedish upbringing and the philosophy of lagom to a career that has taken him from Mr Porter to FRAME to one of the most talked-about consumer bran
Explora Journeys President: Anna Nash – The Ocean State of Mind, Redefining Luxury Travel, & Why Time Is the Ultimate Currency
The Gstaad Guy sits down with Anna Nash, President of Explora Journeys, the ultra-luxury ocean travel brand rewriting what it means to experience the sea, to explore what happens when the finest hotel sensibility meets the freedom of open water. From the legacy of seafaring that runs through the MSC family business to the guest-centric philosophy that shapes every detail on board, Anna reflects on
Summer Fridays Co-Founder: Marianna Hewitt – Building a Real Brand, Cross-Generational Community, & Why There Are No Quick Wins
The Gstaad Guy sits down with Marianna Hewitt, co-founder of Summer Fridays and one of the earliest and most instinctive voices to emerge from the first wave of Instagram and lifestyle blogging, to explore what it truly takes to turn cultural momentum into something that endures. From her early days in fashion to becoming a first mover in the content creator space, Marianna reflects on the decisio
Langosteria Founder & CEO: Enrico Buonocore & Strategy Manager: Alessandra Maestroni – Intuition, Understated Excellence, & Building Italy's Most Desired Table
The Gstaad Guy sits down with Enrico Buonocore, Founder and CEO of Buonocore Hospitality Group, and Alessandra Maestroni, Group Strategy Manager, the founders behind Langosteria, Milan's most quietly coveted restaurant and one of the defining expressions of contemporary Italian hospitality, to explore what it truly means to build something extraordinary without a plan, guided entirely by vision, i
Bentley Motors Chairman & CEO: Dr. Frank-Steffen Walliser – Heritage, Industrialised Craftsmanship, & the Most Complex Consumer Good in the World
The Gstaad Guy sits down with Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, to explore what it means to lead one of the world's most iconic luxury brands at a moment when heritage and innovation are being asked to coexist more urgently than ever. The conversation opens with something genuinely rare: The Chalet Edition Bentley Bentayga by The Gstaad Guy, a collaboration that captu
The Business of Fashion Founder & CEO: Imran Amed – Following a Feeling, Being a Pioneer, & Building the Voice of an Industry
The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build o
Classic Car Dealer, Collector & Writer: Simon Kidston – Classic Cars, Earned Authenticity, & Doing What You Love
The Gstaad Guy sits down with Simon Kidston, one of the most respected figures in the classic car world, a dealer, collector, and writer whose life has been shaped by an unwavering obsession with the machines that defined an era, to explore what it truly means to turn a passion into a life's work. Raised across cultures and educated in the Swiss Alps, Simon reflects on the upbringing that sharpene
Hyle Consulting Founder: Riccardo Pozzoli – Building Brands, the Italian Dream, & Tradeoffs That Define a Life
The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by c
Comedian, Actor, & Impressionist: Matt Friend – Finding Your Voice, Reading the Room, & Why Laughter Is the Last Honest Thing
The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly means to make people laugh in a world that takes itself far too seriously. From discovering comedy to performing in front of live crowds, Matt reflects on the c
Augustinus Bader Co-Founder & CEO: Charles Rosier – Stem Cell Science, The Cost of Conviction, & Building a Skincare Icon
The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on
Michelin-Starred Chef & Sushi Master: Endo Kazutoshi – Destiny, Discipline, & The Art of Omakase
The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that was never forced upon him yet always seemed inevitable, Endo reflects on what it means to carry a family tradition forward while finding his own voice within it,
Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity
The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors fr
Former Banker & Master Tailor: PROFF (AskOkey) – Reinvention, Identity, & The Power of Dressing Well
The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relatio
Michelin-Starred Chef & Restaurateur: Björn Frantzén – Fine Dining, Football, and the Art of Casual Elegance
The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-starred establishments, to explore what it truly means to pursue excellence in the kitchen and beyond. From a football injury that rerouted his entire life to e
Cohen Handler Founder & CEO: Simon Cohen – Real Estate, Risk, and Reinventing the Rules
The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something original in an industry resistant to change. From discovering real estate to flipping the traditional agent model on its head, Simon reflects on the drive, honest
Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House
The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and res
Fine Art Photographer & Director: Tony Kelly – Visual Fantasy, Originality, & Creating a New Language Of Photography
The Gstaad Guy sits down with Tony Kelly, the Irish fine art photographer and director known for his vivid, cinematic imagery that blurs the line between fantasy and reality. From early days as a press photographer covering conflict in Afghanistan to developing a distinctive visual language built around colour, atmosphere, and playful storytelling, Tony reflects on how photography became an instin
Kerzner International CEO: Philippe Zuber – Destinations, Experience, & The Future of Hospitality
The Gstaad Guy sits down with Philippe Zuber, CEO of Kerzner International, to explore how modern luxury hospitality is evolving from hotel stays into fully immersive destinations. As the driving force behind brands such as One&Only, Atlantis, SIRO, and Rare Finds, Philippe shares how unlocking extraordinary locations and designing once-in-a-lifetime experiences requires both discipline and imagin
Ferragamo Chief Product Officer: James Ferragamo – Craftsmanship, Legacy, & The Italian Way of Luxury
The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility
Badrutt’s Palace Hotel Managing Director: Richard Leuenberger – Legacy, Trust, & The Art of Timeless Hospitality
The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badrutt’s Palace Hotel, to explore what it takes to steward one of the world’s most storied hotels in a constantly evolving world. Often described as a living museum, Badrutt’s Palace embodies history, nostalgia, and a distinct “time machine” feeling, yet remains deeply relevant to modern, multi-generational travellers. Richar
Content Creator: Haley Baylee – Internet Culture, Influence, Purpose & Self-Belief
The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years and entry into Sports Illustrated to navigating judgment, pressure, and an eating disorder, Haley opens up about the realities behind the highlight reel and the
Andermatt Native: Bänz Simmen – Curiosity, Perspective, Nature, & A Life Of Adventure
The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, through war-torn territories, remote landscapes, and unfamiliar cultures, Bänz reflects on how travel becomes a teacher, and why knowledge, not comfort, is the real
Financial Times Former Editor-in-Chief: Lionel Barber – Journalism, Curiosity, Power, & Telling the Truth
The Gstaad Guy sits down with Lionel Barber, former editor of the Financial Times and author of "Gambling Man", to explore what journalism really is, and what it must remain in an age of speed, noise, and opinion. From his early days at The Sunday Times to leading one of the world’s most trusted news institutions, Lionel reflects on why great journalism begins with curiosity, not cynicism, and why
Glucose Revolution Founder: Glucose Goddess – Balanced Eating, Motherhood, Mental Resilience, & Fuelling Your Ambition
The Gstaad Guy sits down with Glucose Goddess to unpack how a life-changing back injury, paired with depression, anxiety, and depersonalisation, became the unexpected catalyst behind her mission to transform how people understand food. From searching for external validation and navigating life as a people pleaser to becoming deeply obsession-driven and purpose-led, she shares how the hardest begin
The Elder Statesman Founder: Greg Chait – Cashmere, Colour, Leadership, & Playful Luxury
The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative
WHOOP Founder & CEO: Will Ahmed – Physiology, Prevention, AI, & The Future Of Health
The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking wearables to deliberately taking the tech out of the product, Will shares how solving a real physiological problem led to a system that helps people build aware
NYT Bestselling Author & Modern Dating Expert: Tinx – Personal Branding, Gender Norms, & Living Life on Your Terms
The Gstaad Guy sits down with Tinx, cultural commentator, host of “It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuition intersect in a digital-first world. Known for creating the satirical “Rich Mom Starter Pack” series and coining the “Rich Mom Energy” (RME) concept, Tinx ref
Kessel Group CEO: Ronnie Kessel – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track
The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie r
GCDS Founder: Giuliano Calza – Branding Codes, Dreaming Big, Discipline, & Making Fashion Fun Again
The Gstaad Guy sits down with Giuliano Calza, founder and creative force behind GCDS, to explore the mindset, conviction, and storytelling that shaped one of fashion’s most distinctive modern brands. From his upbringing and early dreams to moving to China and building a new life from scratch, Giuliano reflects on the moments of discomfort and discipline that fuelled his personal and creative growt
Davide De Pierro: Author of "The Letters I Never Sent" – Love, Self-Awareness, Dating, & The Complexity of Being Human
The Gstaad Guy sits down with Davide De Pierro, writer, storyteller, and viral voice behind The Letters I Never Sent, for a conversation that explores the messy, tender, and often hilarious reality of being human. Known for his clarity, honesty, and emotional precision, Davide reflects on the inspirations that shaped his writing, why “the how matters more than the what,” and the radical act of car
Olympic Swimmer & UNHCR Goodwill Ambassador: Yusra Mardini – Survival, Hope, Storytelling, & the Power of the Human Spirit
The Gstaad Guy sits down with Yusra Mardini, Olympic swimmer, UNHCR Goodwill Ambassador, and the real-life inspiration behind The Swimmers, to explore one of the most extraordinary journeys of courage, resilience, and reinvention. From her childhood in Damascus and the moment war changed everything, to the harrowing escape across the Aegean Sea and rebuilding her life in Germany, Yusra reflects on
TikTok Former CMO & President of First Round: Nick Tran – Culture, Chaos, AI, & Being Yourself in the Digital Age
The Gstaad Guy sits down with Nick Tran, president of First Round & former CMO of TikTok, and one of the most inventive minds in modern marketing, to explore what it really means to stay true to yourself in a world shaped by algorithms, speed, and constant reinvention. With a career built at the intersection of culture, creativity, and technology, Nick reflects on navigating chaos, solving problem
Pomellato CEO: Sabina Belli – Savoir-Vivre, Modern Femininity, & The Importance of Authentic Craftsmanship In Luxury Goods
The Gstaad Guy sits down with Sabina Belli, CEO of Pomellato, to explore how she transformed one of Italy’s most distinctive maisons into a modern emblem of everyday luxury. With a philosophy rooted in savoir vivre, Milanese elegance, and a deep tribute to women, Sabina reflects on how Pomellato revolutionised prêt-à-porter jewellery and redefined how women wear, express, and empower themselves.
Nothing Founder & CEO: Carl Pei – Reinventing Tech, Inspiring Creativity, & Building a Hardware Revolution
The Gstaad Guy sits down with Carl Pei, Founder & CEO of Nothing, to explore what it means to build a hardware company from scratch in an industry dominated by software giants. Known for making technology emotional, expressive, and fun again, Carl brings a perspective that blends design, culture, and radical originality.
The conversation delves into the discipline of creating physical products, h
Author of Just Good Manners: William Hanson – Etiquette, British Dining Codes, & The Art of Grace in a Noisy World
The Gstaad Guy sits down with William Hanson, one of the world’s leading etiquette authorities and author of Just Good Manners, to explore the role of civility and decorum in a rapidly changing world. Known for blending British tradition with contemporary wit, William reflects on a strict upbringing, the foundations of proper behaviour, and how he crafted a global online persona rooted in charm, c
Shopify President: Harley Finkelstein – Democratising Entrepreneurship, Empowering Founders, & the Tools That Build Global Businesses
The Gstaad Guy sits down with Harley Finkelstein, President of Shopify and one of the most influential voices in modern entrepreneurship, to discuss how technology is redefining capitalism by empowering anyone, anywhere, to start and scale a business. From equipping first-time founders to run their own stores, to enabling global brands to reach millions, Harley shares how Shopify is democratising
UTA Co-Founder & Former CEO: Jeremy Zimmer – Building a Next-Gen Talent Powerhouse, Shaping Success, & The Nobility of Representation
The Gstaad Guy sits down with Jeremy Zimmer, co-founder and former CEO of United Talent Agency (UTA), to explore what it takes to build one of the most forward-thinking and culturally influential talent companies in the world. From discovering emerging stars to engineering opportunities across film, music, digital media, sports, and technology, Zimmer shares how diversification, strategic intuitio
Artist & Entrepreneur: Tinie Tempah – Faith, Creativity & The Balance Between Scarcity and Abundance
The Gstaad Guy sits down with Tinie Tempah — artist, entrepreneur, and one of the defining voices of the early 2000s music scene, to explore what it takes to pioneer success and stay ahead of the curve in an ever-evolving industry. From humble beginnings in South London’s council estates to commanding global stages, Tinie shares the mindset and discipline that carried him from mentee to mentor, ar
Rosewood Hotels & Resorts President: Radha Arora – Redefining Hospitality, A Sense of Place, & Loyalty In The Details
The Gstaad Guy sits down with Radha Arora, President of Rosewood Hotels & Resorts, to explore the philosophy and details that define one of the world’s most admired luxury hospitality brands. With decades of experience leading by example, Radha brings an insider’s view on how hotels can transcend function to become sanctuaries of self-actualisation and cultural expression.
The conversation unpack
Tom Chamberlin: Editor-in-Chief of The Rake – Wealth Whisperers, Being a Gentleman, Style Codes, & The Spirit of Savile Row
The Gstaad Guy sits down with Tom Chamberlin, Editor-in-Chief of The Rake magazine and author of Huntsman: Redefining Savile Row, to explore what it truly means to be a gentleman in today’s world. With deep roots in men’s style, tailoring, and the traditions of Savile Row, Tom brings a perspective that bridges timeless elegance with modern masculinity.
The conversation delves into the role of con
Audemars Piguet CEO: Ilaria Resta – Preserving Heritage, Embracing Innovation, & Embodying the Brand’s Ethos
The Gstaad Guy sits down with Ilaria Resta, CEO of Audemars Piguet and one of the leading voices in Swiss watchmaking, to explore how tradition and modernity intersect in one of the world’s most enduring industries. With a career shaped by deep respect for heritage and a passion for innovation, Ilaria brings a unique perspective on what it means to steward a legacy craft into the future.
The conv
Acqua di Parma CEO: Giulio Bergamaschi – Family, Elegance, Craftsmanship, & The Timeless Language of Heritage
The Gstaad Guy sits down with Giulio Bergamaschi, CEO of Acqua di Parma, to explore what it means to steward a brand defined by craftsmanship, heritage, and timeless elegance. With a career shaped by humility and discernment, Giulio brings the perspective of a connoisseur, balancing modern relevance with the responsibility of carrying forward one of Italy’s most iconic maisons.
The conversation d
The Jet Business Founder: Steve Varsano – Aviation, Entrepreneurship, Corporate Jets, & The Art of the Deal
The Gstaad Guy sits down with Steve Varsano, founder of The Jet Business, the world’s first street-level showroom for corporate aviation, to trace his rise from humble beginnings to becoming one of the most influential dealmakers in private aviation. With a career spanning entrepreneurship, corporate acquisitions, and global jet sales, Steve has built his reputation on vision, resilience, and an u
Dr. Barbara Sturm Founder: Dr. Barbara Sturm – “Pioneer of the Sturm Glow”, Skincare Innovation, Longevity, Anti-Aging & Wellness
The Gstaad Guy sits down with Dr. Barbara Sturm, internationally renowned aesthetics doctor and entrepreneur, to explore the science and philosophy behind her celebrated approach to skincare and wellness. Known for her anti-inflammatory and anti-aging innovations, Dr. Sturm has built a global reputation for products that combine efficacy with elegance, earning a devoted following from Hollywood to
Main Street Advisors Founder: Paul Wachter – “The Silent Force Behind Celebrity Founders”, LeBron James, Beats by Dre, & Cultural Marketing
The Gstaad Guy sits down with Paul Wachter, founder of Main Street Advisors and widely regarded as the silent force behind celebrity founders, to unpack the principles that have shaped one of the most influential advisory firms in sports, entertainment, and culture. Known for his work with LeBron James, Beats by Dre, Arnold Schwarzenegger, and other global names, Paul shares how identifying the ri
The 5-Minute Journal Creator: Alex Ikonn – Gratitude, Kindness, Entrepreneurship, & Designing A Life of Meaning
The Gstaad Guy sits down with Alex Ikonn, entrepreneur, creator, and co-founder of The 5-Minute Journal and The Productivity Planner, to explore the mindset behind turning hardship into opportunity. From growing up with scarcity and financial struggle to becoming one of the early pioneers in the social media-driven e-commerce boom, Alex’s journey is a testament to resilience, creativity, and the p
Author of Manifest: Roxie Nafousi – “The Manifesting Queen”, Rock Bottom, Healing, Confidence, & The Power of Self-Belief
The Gstaad Guy sits down with Roxie Nafousi, bestselling author and self-development coach, to explore how personal struggle can become the catalyst for profound transformation. From the depths of addiction, loneliness, and emotional lows, Roxie shares the pivotal moments that pushed her to rebuild her life from the inside out.
The conversation unpacks manifestation not as magic, but as a practic
NB44 Founder: Nicolas Bijan – Values, Responsibility, Respect, & the Discipline Behind Building a Modern Legacy
In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.
The conversa
Oakberry Açaí Founder: Georgios Frangulis – Entrepreneurship, Resilience, F1, & Building a Premium Brand Against the Odds
In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility.
The conversation delves into
Paulin Paulin Paulin Founder: Benjamin Paulin – “The Dune” Sofa, Design Lineage, & Reimagining Everyday Form
In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary furniture designer Pierre Paulin, Benjamin brings a unique perspective on honouring tradition while pushing the boundaries of form and function.
The conversation unpacks the balance between art and de
Company 3 Founder: Stefan Sonnenfeld – “Da Vinci of Colour Grading”, Movies, Discipline, Working With Apple
The Gstaad Guy sits down with Stefan Sonnenfeld, legendary colourist and founder of Company 3, to explore the discipline, drive, and vision behind some of the most iconic visuals in modern entertainment. Known for his pioneering work with Apple and countless cultural touchpoints across film, fashion, and advertising, Stefan unpacks what it means to shape stories through colour.
From policing pira
Hirshleifers Owners: Lori & Marci Hirshleifer – Legacy, Social Media, Style, Handbag Charms & Reinventing the Family Business
In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age.
This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on the
APL Founders: Adam & Ryan Goldston – Banned by the NBA, Luxury Performance, Credibility, & Innovation That Moves Culture
In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA.
The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury per
Braintree & The Blueprint Protocol Founder: Bryan Johnson – "Healthiest Man on Earth", Longevity, Superintelligence, Radical Health, & Redefining Human Potential
In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and cutting-edge protocol to reverse ageing and extend biological youth.
The conversation unpacks the science of longevity, the measurable impact of sleep, nutrition, and cellular regeneration, and how o
Google Former CEO: Eric Schmidt – Gratitude, Human Values, AI, Hyper-Intelligence, & Throughput
In this episode, The Gstaad Guy sits down with Eric Schmidt, former CEO and Chairman of Google, to explore how gratitude and human values can coexist with rapid technological acceleration. From the role of AI in reshaping productivity to the dawn of hyper-intelligence, Eric shares his thoughts on how to remain grounded in an age defined by algorithms.
The conversation touches on the ethical respo
GQ Editor-in-Chief: Will Welch - Fashion, Journalism, Hype, Creative Leadership, Virality, & the Evolution of GQ.
In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters.
Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and wh
Nadine Ghosn Fine Jewelry Founder: Nadine Ghosn - Pencil Bracelets, Burger Rings, Entrepreneurship, Balance, Anxiety, & Romance.
In this episode, The Gstaad Guy chats with jewelery designer and business owner Nadine Ghosn of Nadine Ghosn Fine Jewelry, to discuss building a brand from the ground up, why not fitting-in can be a strength, and how to stay creative in an industry that often plays it safe.
Nadine Ghosn is a Lebanese-Brazilian jewelery designer known for her playful and unconventional pieces that mix high-end jew
Model & Influencer: Wisdom Kaye — Fashion, Internet Fame, Content Creation, Luxury vs. Expression, and the Future of Influence.
In this episode, The Gstaad Guy chats with model and fashion content creator Wisdom Kaye, to discuss the evolution of personal style, navigating the fashion world as a digital native, and how to build influence without compromising authenticity.
Wisdom Kaye is a Nigerian-American fashion model and content creator who rose to prominence through his bold, editorial-level style on TikTok. Blending h
Eleven Madison Park Owner & 3-Michelin-Star Chef: Daniel Humm - Swiss Values, Fine-Dining, Sustainability, & Excess
In this debut episode, The Gstaad Guy sits down with world-renowned chef Daniel Humm of the three Michelin-starred Eleven Madison Park for a candid conversation about creativity, reinvention and what it takes to serve meaning on a plate.
Daniel Humm is a Swiss plant-based chef and the visionary behind Eleven Madison Park, Clemente Bar and the lifestyle brand Eleven Madison Home. In September 2024
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