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Establish Yourself®: Brand Messaging, Signature Offers, and Business Growth for Coaches and Consultants
Establish Yourself®: Brand Messaging, Signature Offers, and Business Growth for Coaches and Consultants
This podcast helps coaches and consultants grow their businesses with clarity and confidence. Hosted by former Disney storyteller Annie Franceschi, it covers brand messaging, creating premium signature offers, streamlining systems, and attracting dream clients without burnout. The show draws inspiration from the bestselling book "Establish Yourself" (2022) and provides practical advice on referrals, testimonials, speaking, and productivity. Episodes answer common questions like how to rebrand, raise prices, and work more efficiently.
Episodes
82. Choose Your Own Adventure! Need Balance, Messaging, or Branding?
Remember the amazing Choose Your Own Adventure Books?! Well, instead of one big lesson today, I’m giving you three possible paths you get to choose from, based on what your business needs most right now.So, what do you need today? Choose your adventure to listen to now:Need more balance?Episode 32: How to Be a Better Boss to Yourself Without Losing Businesshttps://www.greateststorycreative.com/biz
81. The Messaging Flywheel: How to Turn Your Message Into Momentum
What if the biggest opportunity in your messaging isn’t finding better words… but getting better at using them?Most business owners think of messaging as a tool: your elevator pitch, your positioning, the words on your website. But messaging is also a verb — a skill you practice every time you talk about what you do.And that’s what can create and sustain your "Messaging Flywheel" - momentum that b
80. How I Wow Clients, Save Time, and Find Marketing Insights With One Client Call Tool
If you record client calls, strategy sessions, or coaching conversations, you know the recording itself is only part of the job. The real time drain often comes afterward—waiting for files to process, downloading transcripts, organizing notes, and sending everything to your client.In this episode, I’m sharing the client call tool that has completely changed that process for me. It helps me follow
79. Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Frameworks to Authority Series)
Having a branded method is a smart move, but knowing how to use it is what turns your brilliance into a client magnet.In this fourth and final part of the Frameworks to Authority Series (a listener-favorite collection), I’m sharing my 4-step Framework Game Plan to help you take your frameworks off the shelf and put them into the spotlight where they belong.You’ll learn how to actually use your fra
78. Build a Framework Pyramid to Package Your Expertise With Confidence (Frameworks to Authority Series)
The key to turning your expertise into a business that scales?It’s not just about having one great method.It’s about building a body of branded work — an ecosystem of frameworks that makes your value easier to understand, share, and sell. That’s exactly what the Framework Pyramid helps you do.This episode is part three of the Frameworks to Authority Series, a special 4-part collection of listener-
77. Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Now (Frameworks to Authority Series)
The thing about standing out as a coach, consultant, or speaker: it’s NOT about posting more random stuff. It’s about becoming known for methods and frameworks people can remember, repeat, and refer.That’s exactly what branding your frameworks can do for your business.This episode is part two of the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on develo
76. How to Create a Body of Work That Attracts Big Opportunities (Frameworks to Authority Series)
Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place.This episode kicks off the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing an
75. Standing Out Is a Black Hole: Why Clear Messaging Gets Clients
If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain.Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to
74. Discovery Calls Without a Script: The One Question That Builds Real Trust
If you’ve ever gone looking for the perfect discovery call script, this episode may be the permission slip you didn’t know you needed.Because after being on the other side of a few disappointing consults recently, I was reminded of something important: the right person may already be interested in working with you, but if they don’t feel understood, they may still walk away.In this episode, I’m sh
73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking
Part 2: "Clients From Speaking Series" ________You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count.Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feed
72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching
Part 1: "Clients From Speaking" Series _________When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs.But HOW do you get those speaking gigs on your calendar in the first place?This episode is t
71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching
Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist________Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching?You don’t!In this episode, I’m sharing the exact 6 brandin
70. Inbox Zero: How I Stopped Using Email as My To Do List
Is your inbox full of tasks, notes to reply to, and overwhelm!?Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business.Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a few
69. The Negative Comment Spiral: Handle Feedback Without Catering to Critics
Ever gotten one critical comment, one weird email, or one unexpected reaction on a sales call… and suddenly started questioning everything?In this episode, I’m sharing one of the most important sleaze-free selling and branding principles I teach: Don’t cater to the critic.Because when you care deeply about your work, feedback matters. But not every piece of feedback deserves the same weight — and
68. Grow Without Social Media: The Personal Move Worth Your Time This Week
Debating what to do for marketing this week? Can't stand the thought of writing another LinkedIn post!?What if you didn't have to? What if the best way to use your time was easy, free, and hiding right under your nose?In this episode, I’m sharing one of the simplest and most powerful growth concepts I come back to again and again when I want more clients, more referrals, and more momentum WITHOUT
67. Landing Clients Without Proposals: How Lauren Got Clients to Say Yes on the Spot
Want a clear packaged offer in place by June 3? Apply for free now at packageyourprocess.com____🏆 "BEST OF" EPISODE 🏆Tired of writing proposals from scratch? Hear how Lauren got clients to say yes without them.Lauren, a former Package Your Process™ Accelerator student went from doing custom proposals and RFPs to creating a clear package that helped clients say yes on the spot — without proposals a
66. Great Clients, Less Stress: Should You Trade Custom Work for Customized Packages?
Want a clear packaged offer in place soon? Discover how at packageyourprocess.com________🏆 "BEST OF" EPISODE 🏆If you’ve ever felt like the only way to land great clients is to offer fully custom services, custom proposals, and one-off scopes of work, this episode is for you.I’m sharing the impact behind one of the biggest shifts I’ve ever made in business: moving away from custom work and toward c
65. The One Pager Strategy: Clearly Package What You Do Without a Sales Page
If you know you’re great at what you do but struggle to package it in a way that feels clear, compelling, and easy for clients to say yes to, this episode is for you.🏆 "BEST OF" EPISODE 🏆In this return of the fan-favorite episode, I’m sharing the simple one-pager strategy I’ve used to sell more than $750K in services over the last 7 years—without relying on a long sales page or complicated funnel.
64. Authentic Networking: The SHARE Approach That Turns Conversations Into Opportunities
If networking's ever felt awkward, forced, or a waste of time, this episode is for you.In this episode, I break down how I just landed an incredible opportunity with very little experience! It's the perfect lived example of my SHARE Approach to Networking: 5 simple principles to turn your next coffee chat or one-to-one into something amazing, meaningful, and real.If you're ready for a smart-yet-ge
63. The Framework Bridge: How to Explain What You Do So Clients Actually Get It (Clarity Before Creativity Series)
If people keep saying your work sounds interesting… but they still don’t really get what you do, this episode will help you fix that.Because the problem usually isn’t your framework. It’s the missing bridge between the language you love and the problem your clients already recognize in themselves.In Episode 63, the final episode of the Clarity Before Creativity series, I’m teaching what I call The
62. Lighthouse Marketing: Anchor Your Message So Clients Consistently Find You (Clarity Before Creativity Series)
If you’ve been posting, networking, and tweaking your website… but still feel like you’re out there swimming for clients, this episode is the reset you’ve been craving.Because the issue usually isn’t that you’re not amazing—or that you need a brand-new message. It’s that you’re not findable.Most of your future clients aren’t “solution-aware” yet. They’re problem-aware. They’re walking around think
61. The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away (Clarity Before Creativity Series)
If you’ve been trying to sound “original” so you don’t blend into the coaching noise, this episode is the reset your marketing brain needs. 🌊Because the Blue Ocean Strategy gets misapplied all the time: smart experts treat it like a messaging strategy (“I need brand-new words”) instead of what it actually is—a solution strategy. And when you avoid “overused” words in the name of differentiation, y
60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)
If you’ve been stuck trying to sound “unique” enough in your messaging, this episode is your permission slip to stop.Because even Disney—one of the most iconic brands on the planet—doesn’t win by obsessing over originality. They win by aligning everything they do around one simple idea: a common purpose. A short, clear reason your business exists that becomes an internal filter for your messaging,
59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)
Ever wish receipts could magically file themselves?Well... maybe they can! Got a phone + an email address? I've got you covered!In this short but powerful minisode, I share my 2 almost autopilot, stress-free systems I use to organize business receipts on-the-go, with no new apps, no complicated tools, and definitely zero spreadsheet overwhelm. Whether you’re a coach, consultant, or speaker, these
58. Fresh Start Strategies to Fix an Offer That Flopped the First Time
Not every offer lands the first time—and that doesn’t mean it’s not worth doing.Back in 2021, I poured my heart into launching my Make More Magic™ business retreat at Disney World… and only one person signed up. Oof.But THIS week?! I'm packing my bags for Orlando, because just a few months ago: That same dream offer sold out with ease—and no pressure, no pushing, just alignment-and it's happening!
57. Marketing Content Made Simple: The Wildly-Easy Editing Tool Anyone Can Use (Minisode)
If you’ve ever put off starting a podcast, video, or any kind of content because you’re dreading the editing, you need to know about this. I’m sharing the exact tool that makes it possible for me to produce this weekly show myself—without a production team, fancy software, or a ton of extra time.This one editing tool lets me clean up audio, trim video, remove ums, add captions, and repurpose clips
56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era
If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you.As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium pric
55. The Unexpected Way to Build More Confidence (Even If Your Story Isn’t Perfect)
Feeling stuck in self-doubt... even though you know you're good at what you do? 💛If you’ve ever questioned your path, your qualifications, or whether you're really “expert enough,” this is the pep talk you didn’t know you needed.I’m sharing the unexpected mindset shift that’s helped me—and so many of my clients—quiet imposter syndrome, claim our value, and build the kind of confidence that actuall
54. Hustle-Free Happiness: 3 Surprising Actions Real Coaches Taught Me
Ready to grow your coaching or consulting business without working 24/7? 💛🏆 "BEST OF" EPISODE 🏆I’m kicking off the new year with 3 unexpected actions I learned from real, successful (and HAPPY!) coaches and consultants that completely changed how I work… how much money I make, and especially: how joyful my business feels.If you’ve ever wondered whether it’s actually possible to grow and profit wit
53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients
Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or consulting business.🏆 "BEST OF" EPISODE 🏆Enjoy one of the most popular episodes of the show—now including a FREE chapter of my bestselling book, "Establish Yourself" 🎁 to help you start a new season with clarity and calm.Inside, I walk you through 3 simpler,
52. The Secret to Making Big Strategies Work: The Popcorn Principle
Ever felt like you’re doing everything right—showing up, following the strategy, putting in the time—and still not seeing results?If you're wondering whether to stay the course or jump to something new, this episode will meet you right in that messy middle.And this is not just another episode—it’s a celebration! 🎉With 52 weekly episodes, this podcast officially turns one year old today—and I’m sha
51. Referrals Made Easy: The Magic Way Thoughtful Pros Get Intros
⚡️Get the referral message pros use—without overthinking it: https://www.greateststorycreative.com/message__________Ever wonder how some professionals always seem to get the best introductions, gigs, and client leads—without even asking?In this episode, I’m breaking down one of the smartest (and most overlooked) networking moves that thoughtful pros use to consistently turn “I’ll connect you” into
50. Simplify Your Goals: Try the Surprising Method Behind All My Six-Figure Years
When was the last time your goals actually felt like you?Not what you “should” want. Not a random revenue number. But clear, energizing intentions that guide your decisions all year long—without overwhelming you.If traditional goal setting has ever left you feeling boxed in or burnt out, this episode is your permission slip to try something different. I'm sharing the surprisingly simple method tha
49. Love Your Business More: 3 Rules I Learned Working at Disney
What if your business could feel lighter, more aligned—and more you?🏆 "BEST OF" EPISODE 🏆In this special, fan-favorite episode of the Establish Yourself® Podcast, I’m taking you behind the scenes of my time as a cast member at The Walt Disney Studios to share 3 powerful mindset shifts that still shape how I run my coaching and consulting business today. These aren’t just tips—they’re the rules I l
48. Make a Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out
Ever poured your heart into a big idea—only to have it flop?That happened to me when I first tried to launch my Make More Magic™ Disney retreat in 2022. But this year, that same dream idea SOLD OUT with ease—and I didn’t have to push, chase, or convince anyone!In this episode, I’m sharing exactly how I brought a failed offer back to life by co-creating it with my audience, asking before I built, a
47. Collecting Client Wins: My Easy System to Organize Kind Words, Results, and Testimonials (Minisode)
Ever wished you had the perfect testimonial ready to go—for your sales page, a pitch, or even just to remind yourself that your work is making a real impact?This minisode gives you the simple, on-the-go system I use to collect kind words, client wins, and testimonials without adding more to your to-do list. Whether it’s a comment on LinkedIn or a thank-you email from a happy client, I’ll show you
46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success
If you’ve ever said, “I wish I had more time to work ON my business, not just IN it…” this episode is your permission slip.Back in 2016, I hit a wall in my business, and what came next turned into one of the smartest decisions I’ve ever made: I took the whole month of December off to create systems, rest, and reconnect with my why.Nearly a decade later, Batch December has become my most powerful a
45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm
If you’ve ever gotten off a discovery call thinking, “Oh, maybe I gave away so much—and I’m still not sure they're gonna hire me now,” this episode is for you.After leading more than 750 free consultations, I’ve learned that overgiving doesn’t lead to more yeses—it leads to burnout, confusion, and missed connections.In this episode, I’m pulling back the curtain on how I run Feel-Good Discovery Cal
44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do?For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place?In this episode, I’m pulling back the curtain on the exact proce
43. Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy
If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.After 12+ years and 400+ clients, I can confiden
42. Get Clients From Speaking: 5 Not So-Obvious Ways to Turn Free Talks Into Paying Clients
You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.So in this episode
41. How to Test New Offers and Pivot Without Rebranding
✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business.🏆 "BEST OF" EPISODE 🏆Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week.Enjoy this fan-favo
40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing
Ever wonder if you're charging too much… or not enough?You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right.In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framewor
39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)
Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again?You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears.But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginn
38. The New Way Lauren Gets Clients Without Proposals (Live Interview)
Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview.In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program.Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit wi
37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead)
If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you! I’m sharing how one painful experience (involving 20 emails 😬) led me to 3 powerful shifts that changed everything about how I get great reviews, regular referrals, and repeat business from my favorite clients... zero awkwardness required!🎯 You'll Discover:Why email is the worst w
36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue
Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong.You'll learn how to actually use your frameworks to get more clients, build authority, and grow y
35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs
The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.That’s exactly what the Framework Pyramid helps you do.In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it ea
34. The Framework Advantage: Brand Your Method to Stand Out & Scale
Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer.That’s exactly what branding frameworks can do for your business.In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon
33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work
Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place.In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a b
32. How to Be a Better Boss to Yourself Without Losing Business (The Better Boss Method)
If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way.But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™, a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energy,
31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)
When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust?In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share—whether you’re building your first one or f
30. How to Market Yourself When the Economy Sucks and Clients Dry Up
When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!But in this episode, I’m pulling you out of the tactic tornado.You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients
29. These Embarrassing Mistakes Made My Business More Successful
I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read------I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—a
28. My Secret to Marketing Without Losing My Mind: Consistency Containers
How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost)-------So here’s the truth: Consistency is my least natural strength. And yet… I’ve built a business that shows up, speaks clearly, and draws in my dream clients regularly.How? Not through grit—but by designing repeatable marketing systems I actually want to use.In th
27. Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger
Make this your summer of action! 📕 Check out book club here: 👉 https://www.greateststorycreative.com/boost________I used to obsess over every client email, second-guess every post, and spend way too long trying to say things “just right.” But recently, I’ve discovered a surprisingly effective tool to help me break that perfectionist cycle: AI.If you’ve ever felt drained by decisions, overthinking
26. Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward
Clarity, confidence, and a business book! 📕 Check out my Summer Read-Along here: 👉 https://www.greateststorycreative.com/boost------Like building the perfect house, for years, I believed that building the perfect brand was the key to business success. But the longer I stayed in business, the more I realized that kind of perfection isn’t the goal—it’s really a trap.If you've ever felt stuck in moti
25. Quit Starting Over: 5 Clever Ways I Build Business Momentum by "Chainsmoking"
Dread marketing because you're always having to restart your efforts? I used to feel that way too, until I figured out a simple business system I call “chain smoking.” (Yes, really.)Inspired by author and artist, Austin Kleon, I’ve turned this concept into one of my most powerful business strategies. In this episode, I’m taking you behind the scenes to show you 5 real ways I use “chain smoking” to
24. Tired of Hustling? How Prioritizing Fun Helped Me Grow Without Burnout
📖 Want a more fun, sustainable business? Start with a FREE chapter of my book: https://www.greateststorycreative.com/read-----Coming from Corporate America and The Walt Disney Studios, I believed serious hustle was just how business worked. But once I stepped off the treadmill and chose to restructure my consulting practice around a sustainable business mindset of clarity, boundaries, and joy—ever
23. How I Turn Brain Pickers Into Clients (Without Feeling Gross)
Ever feel pulled between giving free advice OR feeling like a jerk for saying no? I share how one awkward coffee meeting became a turning point—and how you can turn those brain-picking requests into aligned, paid opportunities without guilt. This isn’t about being cold or transactional—it’s about being clear, confident, and generous on your own terms.🎯 You'll Discover:The mindset shift that change
22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week
What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way?In this episode, I share 7 low-effort, high-impact marketing moves you can make in 15 minutes or less this week. Swipe my favorite smart, quick marketing strategies to stay top of mind, spark referrals, and keep your momentum going even when you’re fully booked!🎯 You’ll Discover:A powe
21. What Happened After I Picked the “Wrong” Marketing Strategy
Worried about picking the wrong marketing strategy?Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect.In this episode, I’m sharing the real story of a major choice I made in my business — one that didn’t check all the boxes, didn’t go viral, and definitely wasn’t “perfect”. But it still taught me something that changed the way I approach marketing, growth, and consi
20. Always Rewriting Your Message? This Fix Helps You Scale Faster
I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down.In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes o
19. How I Built a Referral Program That Feels Good (And Converts)
Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator________I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program th
18. Want Better Referrals? Here’s How to Get Great Intros, Fast
⚡️Get better referrals faster! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator________Ever missed out on a dream client because someone meant to refer you... but never did?In this episode, I share the real reason referrals fall through—and the simple system that turns “I’ll connect you soon” into booked calls with perfect-fit clients
17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of
If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)!This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too.🎯 You’ll hear:The behind-the-scenes tool that’s help
16. Stop Marketing Until You Can Answer These 3 Key Questions
Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult -----Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results?In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants,
15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster
What if your website had hidden potential to connect you with ideal clients—faster?If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.”I’m sharing 5 simple website tweaks
14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing
📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.Here’s the truth: You don’t need a million o
13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants
Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do.In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic.🎯
12. Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates
Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult____Selling hourly sessions can keep you stuck, overworked, and underpaid. If you're still selling time instead of results, it's time to shift. Packaging your expertise into a signature offer is the key to scaling, raising your rates, and attracting high-value clients—but h
11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients
If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid. In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability.🎯 You’ll Discov
10. Forget Standing Out—Do This to Get More Referrals
Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one th
9. Elevator Pitches That Win Clients: Clarify Your Message With My Brand CHIPS™ Formula
Free Messaging Workshop! Join me for "Elevator Pitch Hour" on Wed, March 12 (Live on Zoom) ⏰️ RSVP here now: https://www.greateststorycreative.com/elevator-pitch-hour-workshop__Ever given your pitch, only to see blank stares? Or maybe you got applause—but no clients? If your messaging isn’t landing, it’s time for a game-changer.In this episode, I’m introducing you to Brand CHIPS™, my proven formul
8. How to Know When It’s Time to Hire an Expert (and When You Don’t Need One)
Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, you won’t talk about it. These behavior bottlenecks keep you from showing up and growing.In this episode, I break down how to spot the moments when your stuckness is costing you—and how to decide when it’s time to DIY or bring in an expert. Plus, I share
7. The Clever Way to Find Your Niche Without Rebranding
Niching down feels like a major commitment—but what if you could test a niche without overhauling your brand? That’s exactly what we’re talking about today! Discover how one simple shift can help you experiment, attract the right clients, and get paid to test and confirm new ideas—without the stress, money, and time of rebranding.🎯 You'll Discover:The real reason niching feels overwhelming (and ho
6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients
Get a free chapter of my bestselling book ("Establish Yourself") right here > https://www.greateststorycreative.com/read--Does the thought of putting time into crafting social media posts make you want to run the other way? You’re not alone. Social media burnout is real, but it doesn’t have to be the only way to scale and grow your coaching or consulting business. In this episode, I share three
5. 3 Surprising Truths Behind How Real Coaches Grow Without Burnout
What if hustle isn’t required to build a business you love? After 11 years in business—and learning from real-life, thriving coaches and consultants—I’ve discovered 3 simple, surprising truths about working less while earning more and increasing your business efficiency. In today’s episode, I’m sharing the mindset shifts and key decisions that can help you protect your time, set better boundaries,
4. My 5 Time-Saving Secrets to Build a Membership Without Overwhelm
Think building a membership means adding 80 hours a month to your workload? Think again. In this episode, I’m sharing how I created passive income for my coaching practice with the Establish Yourself® Action Club—a highly profitable yet low-lift membership for coaches and consultants that brought in five figures with under 40 members last year.🎯 You’ll Discover:How to structure live group sessions
3. Would Writing a Book Grow Your Business? My Surprising Results
Ever wondered if writing a business book is worth the effort? I’m breaking down the real impact my bestselling book, Establish Yourself, has had on my brand coaching and consulting business. From attracting premium clients to scaling my services without a team, this episode is for you if you’ve thought, “Should I write a book this year?”🎯 You’ll Discover:The surprising way writing a book helps you
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