Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users. As an entrepreneur, you need to learn how to leverage Instagram to grow your business without spending on paid ads by creating content that resonates with your ideal clients. Host Elizabeth Marberry, an Instagram Marketing Coach, helps small business owners get seen on Instagram and monetize their offers. Each week, she shares strategies to grow your following, get more clients, and build bold visibility. She also offers a free guide on making money on Instagram.
Episodes
How to Find Your Niche as a Multi-Passionate Entrepreneur with Talia Schneiderman
Send us Fan MailI am so excited for today’s conversation because it is one of my favorite kinds of episodes to record: a real, honest client success story told by the person who lived it. I am sitting down with Talia Schneiderman, a multi-passionate entrepreneur, Meisner-trained actress and acting teacher turned creative identity mentor, millennial mom of two, and someone who has spent the last 12
How to Make Money on TikTok: 5 Revenue Streams You’re Probably Missing with Keenya Kelly
Send us Fan MailI am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to
How to Automate Your Instagram Sales Funnel (Part 3)
Send us Fan Mail Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday
The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads (Part 2)
Send us Fan Mail Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you wha
The Key to Making Money on Instagram (Part 1)
Send us Fan MailI want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they
Meta Ads for Beginners: When to Run Ads and When Not To with Jenn Possick
Send us Fan MailIf you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-base
Why Most AI Content Fails at Sales with Molly Mahoney (And the Buyer Psychology Fix)
Send us Fan MailIf you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI
What 16 Years in Business Taught Me About Instagram, Coaching & Growth
Send us Fan MailToday is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, an
The Instagram Growth Formula Nobody Talks About (Part 5)
Send us Fan MailToday I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work
How to Make Money on Instagram Without Thousands of Followers (Part 4)
Send us Fan MailIf I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business. Which one would you choose?Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business
The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)
Send us Fan MailHave you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets? Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that
Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)
Send us Fan MailHave you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Toda
The Truth About Instagram Growth in 2026 (Part 1)
Send us Fan MailIf you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on
Instagram Growth Secrets Every Business Owner Needs with Michelle Gifford
Send us Fan MailI am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to buil
7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4)
Send us Fan MailToday I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final epi
The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)
Send us Fan MailToday I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you g
How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2)
Send us Fan MailEvery reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice.This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I cov
Everyone Has AI. Here's How to Stand Out Anyway. (Part 1)
Send us Fan MailInstagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your
Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong
Send us Fan MailI am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy. We talked about what's actually working on Instagram in 2026 including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and
How I Use AI to Reverse Engineer Viral Hooks (Part 3)
Send us Fan MailToday I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch.What You’
The 4-Part Hook Formula Behind Viral Reels (Part 2)
Send us Fan MailYou already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you ca
The Secret to Stronger Instagram Hooks (part 1)
Send us Fan MailIf your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram.This is part one of a mini series on hooks, messaging, and what's working on Instagram right now.WH
The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3)
Send us Fan MailWe made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more. In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening
How to Create Instagram Content That Gets Seen, Shared & Reposted (Part 2)
Send us Fan MailLast week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, includ
3 Underrated Instagram Growth Strategies That Still Work in 2026 (Part 1)
Send us Fan MailThis episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid.Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's g
From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story
Send us Fan MailI'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation. When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally o
Why You Keep Overthinking Your Content (and How to Break the Cycle)
Send us Fan MailIf you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome.You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move through
What’s Working for Business Owners On TikTok In 2026 With Mike Yanda
Send us Fan MailIf you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue. He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month. This is about building a syste
This ChatGPT Prompt Will Optimize Your Instagram Bio (and Get You More Followers)
Send us Fan MailIf your Instagram bio isn’t turning profile visitors into followers or clients, this episode is your fix.In this solo episode, you’ll learn exactly how to transform your bio into a 24/7 conversion tool using a simple AI prompt you can implement today. You can have viral content—but if your bio doesn’t convert, you’re losing clients every day.This episode walks you step-by-step thro
An Instagram Strategy That Signed a $12K Client With Dr. Amber Parks (Client Success Story)
Send us Fan MailCan Instagram actually lead to high-ticket clients without cold DMs or complicated funnels?In this episode of Strut It, I sit down with private client Dr. Amber Parks to break down exactly how she signed an almost $12,000 client using a simple organic Instagram strategy and a masterclass she launched in just two weeks.This is a real behind-the-scenes look at what changed—from uncle
A Proven Workflow for Instagram Growth and Revenue with Brock Johnson
Send us Fan MailToday I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Insta
5 Instagram Growth Shifts That Took Me From 1K to 35K Followers
Send us Fan MailHave you ever felt like you’re doing everything “right” on Instagram and still seeing no growth?In this episode, I’m pulling back the curtain on my own journey. I spent over a year stuck at 1,000 followers while posting reels every single day with almost no traction. Eventually, five specific shifts completely changed the trajectory of my growth.Those same shifts helped me grow my
Instagram Trial Reels Update: What Changed and What To Do Now
Send us Fan MailTwo weeks ago, I shared a trial reels strategy that was working beautifully.In real time, Instagram adjusted.In this episode, I’m breaking down exactly what changed, what it means for your content, and how to adapt without spiraling. I’m also answering your questions straight from my DMs, including how to know if a trial reel is actually performing well and how to duplicate content
YouTube vs. Instagram: The Simple Funnel Every Business Needs in 2026 with Jamar Diggs
Send us Fan MailI sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic Yo
Instagram Updates 2026: Trial Reels Strategy and New Hashtag Limits
Send us Fan MailInstagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts.In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales:• A smarter way to use Trial Reels without killing your momentum • The new hashtag limit and what actually matters now • A simple authenticit
How to Build Trust and Show Up with Confidence on Social Media with Chelsea Peitz
Send us Fan MailShowing up online can feel vulnerable, awkward, and emotionally exhausting.If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you.In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk a
Your Complete 2026 Instagram Strategy: What to Stop, Start & Focus On (Part 4)
Send us Fan Mail Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports yo
Turn Instagram Followers Into Paying Clients in 2026 (Part 3)
Send us Fan Mail Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection. I teach you the three specific areas where depth drives real revenue. You’ll Learn:00:00 – Why attentio
How to Stand Out on Instagram Without Burning Out in 2026 (Part 2)
Send us Fan MailIn this episode, we talk about how to stand out without burning out. We cover the shift away from generic content. We explore the rise of story-driven and mission-led marketing. We talk about how to grow your visibility in a way that feels human, sustainable, and aligned with your real life.You will learn why playing the long game matters. You will learn how to use storytelling to
Instagram Marketing Trends & Predictions for 2026 (Part 1): Why Instagram Feels Harder Right Now
Send us Fan MailInstagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void.This is not your fault.In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two mass
Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney
Send us Fan MailMarketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply
5 Business Lessons I Wish I'd Known Sooner (From My 300% Growth Year)
Send us Fan MailAs 2025 comes to a close, I pause to reflect on what this year truly taught me about business, visibility, and growth. Instead of another strategy-heavy episode, I share five unexpected lessons that reshaped how I think about success, consistency, and confidence as a business owner and leader.These lessons did not come from viral moments or overnight wins. They came from staying in
$30K with Under 1K Followers: Kelly Leardon’s Secret to Scaling with Systems, Not Stress
Send us Fan MailHave you ever finished a full workday feeling exhausted but unsure what you actually accomplished?In this episode of Strut It, I sit down with Kelly Leardon, certified Director of Operations and founder of Walk Like Warriors. We talk about why traditional time management systems fail entrepreneurs and what actually works instead.Kelly breaks down her signature approach to theming y
5 Instagram Growth Hacks For Your 2026 Marketing Strategy
Send us Fan MailIf your Instagram growth feels stuck or you are posting without a clear direction, this episode gives you clarity fast. I break down the five Instagram growth hacks that are helping small business owners grow their accounts, tighten their messaging, and get more eyes on their work. Each strategy is simple. Each strategy is doable. Each strategy is relevant to your 2026 plan.I also
Hook Your Ideal Client in 2 Seconds (Instagram Growth Secrets)
Send us Fan MailMost people lose their ideal audience in the first two seconds of a video. That tiny moment determines whether someone keeps scrolling or thinks this message is for me. If your content feels ignored or flat, the issue usually starts with your hook.If you want stronger engagement, better watch time, and more qualified leads from your content, this episode gives you the exact tools t
How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)
Send us Fan MailWhat if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business.That is exactly what happened for my client, Dani Alvarez.When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occasi
Overthinking Your Content? Here’s How to Build Confidence on Instagram – Part 2
Send us Fan MailIn this episode, I go deeper into the visibility work we started last week. I explore two blocks that show up for every entrepreneur I know: imposter syndrome and perfectionism. These patterns often present as hesitation, overthinking, procrastination, or feeling like you need everything perfect before you show up online. I share how they show up in life and business, how they have
The Real Reason You’re Afraid to Show Up Online (and How to Fix It) - Part 1
Send us Fan MailIf people do not know you exist, they will not buy from you. It sounds simple, but visibility requires more than hitting publish on a post. It requires you to show up as your real self. It requires you to let your audience connect with your humanity. That means being honest. It means being a little messy in public. And that is where the fear kicks in.In this week’s episode, I share
How Heart Leadership Fuels Business and Brand Growth with Anthony Lambatos
Send us Fan MailThis week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses.Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honor
The Instagram Growth Shift: Why Personal Content Wins in 2025 and Beyond
Send us Fan MailIf your content isn’t converting, it’s not your strategy, it’s your messaging.In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts
The Hidden Gap in Your Marketing That’s Costing You Sales with Heidi Thompson
Send us Fan MailIf your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting.In this episode of Strut It, I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience rea
Trial Reels: The Secret Instagram Growth Hack You’re Not Using Yet
Send us Fan MailIf you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.I’ll also share
People Buy People: Why Storytelling Belongs in Your Instagram Strategy
Send us Fan MailPeople buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy.Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and rhi
Think Bigger: Using AI to Expand What’s Possible in Your Business with Geoff Woods
Send us Fan MailAI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant.That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and leade
The AI Sales Funnel That Turns Instagram Followers Into Paying Clients - Part 4
Send us Fan MailYou’ve got followers, you’re posting consistently, and people are engaging with your content. But here’s the million-dollar question: are those followers actually becoming paying clients?I’m teaching you how to build an Instagram sales funnel that turns engagement into revenue. You’ll learn how to design a clear customer journey, use lead magnets to grow your email list, and set up
Instagram Reels Growth Hacks Using AI (That Actually Work in 2025) - Part 3
Send us Fan MailYou could have the perfect Instagram bio and a solid content plan, but if you’re not creating the right type of content, you’re basically invisible. That’s why in part three of my five-part AI Instagram series, I’m showing you the ONE format that’s still getting the most reach and engagement on Instagram right now: Reels.You’ll learn why Reels remain the fastest way to grow your au
The Secret to Content That Converts (and How AI Can Help You Do It Fast) - Part 2
Send us Fan MailIf you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everythi
This ChatGPT Prompt Will Transform Your Instagram Bio (and Attract More Followers) - Part 1
Send us Fan MailIf you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors int
What to Post on Instagram: The #1 Secret to Organic Content That Works
Send us Fan MailIf you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external inte
How to Feel Safe Being Visible Online (Even When It Feels Scary AF) with Renee Dalo
Send us Fan MailIf you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you. I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker
Instagram Growth in 2025: Why Reels Still Work (and How to Do Them Right)
Send us Fan MailIf you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients.I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also he
Keyword Strategy for Instagram Growth (Attract Clients with the Right Words)
Send us Fan MailIf you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searchin
Shareable Storytelling: The Secret to Brand Visibility on Social Media with Britney Crosson
Send us Fan MailIf you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode.We break down how to structure yo
My Reels Went Viral After This One Content Shift
Send us Fan MailToday I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too.Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally conver
Instagram SEO: How to Get Found on Google From Your IG Content
Send us Fan MailThis month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business?More visibilityA longer shelf life for your postsAnd a brand-new, organic traffic channel that doesn’t rely on the algorithm alone.I’m walking you through why this matters, how to take advantage of it right now, and five pr
Instagram DM Secrets: How to Collect Emails Without Leaving the App with Heston Roberts
Send us Fan MailIf you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients).We go beyond the basics: how DM automation reduces friction, why it can outperfor
DM Funnels for Beginners: How to Automate Leads and Sales on Instagram
Send us Fan MailStill relying on “click the link in my bio”? There’s a better way. I’m breaking down how to use DM automation to grow your email list, increase engagement, and drive leads from your Instagram content, all without being glued to your phone. You’ll learn why this strategy works better than traditional link-in-bio methods, how I use it in both of my businesses, and exactly how to get
Why Instagram Reels Are Still the #1 Way to Grow in 2025 (part 3)
Send us Fan MailReels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera.I’m sharing how to reverse engineer Reels to plug directly into your s
5 Underrated Instagram Growth Strategies That Boost Reach in 2025 (part 2)
Send us Fan MailIf your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without soundin
Instagram Growth Hacks That Work in 2025 (part 1)
Send us Fan MailWelcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging. We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow fast
What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities)
Send us Fan MailSure, Instagram strategy matters, but what about the energy behind the content? This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner.This didn’t happen by chance. It happened because I became the version of my
Grow and Sell on IG — Without Posting Daily with Shannon McKinstrie
Send us Fan MailTrying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small busi
AI for Business: Smarter Marketing and Strategy Workflows in 2025 (Part 5)
Send us Fan MailThis is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner.REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or
ChatGPT Prompts That Actually Grow Your Business (Part 4)
Send us Fan MailWelcome to Part 4 of the AI for Business Series!If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework, a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goal
10 Ways I Secretly Use ChatGPT to Run My Life and Business (Part 3)
Send us Fan MailWelcome to Part 3 of the AI for Business Series! This week, I’m sharing 10 behind-the-scenes ways I secretly use ChatGPT to run both of my businesses (and keep my sanity intact). We’re going beyond surface-level prompts and diving into how I use AI as a strategic thought partner, not just a task assistant. I’m covering:How I use ChatGPT to write, script, and repurpose my podcast in
How to Make ChatGPT Sound Like You (Part 2)
Send us Fan MailWelcome to Part 2 of the ChatGPT for Business Series! I’m pulling back the curtain on the biggest mistakes I see business owners make with AI-generated content, and how to finally get content that’s clear, aligned, and sounds like you.In this episode, I’m diving into:Why most people get robotic, generic AI results (and how to stop it)How to “seed” ChatGPT with your brand voice, off
ChatGPT Made Simple: How to Use It for Instagram & Business Growth (Part 1)
Send us Fan MailWelcome to Part 1 of the ChatGPT for Business Series!This week, I’m revealing how I use AI to save 10+ hours per week while creating high-converting Instagram content and running two businesses.We’re getting into:What ChatGPT is and how it works (without the tech confusion)The real reason so many business owners are avoiding or misusing AICommon fears and misconceptions holding ent
How She Grew from 2,500 to 40K Followers in 7 Months: An Etsy Biz Owner Success Story
Send us Fan MailI’m joined by one of my Hot Reels students, Asli Wade, a wildly creative Etsy shop owner who took her Instagram from 2,500 followers to over 40,000 in just seven months—all through organic content.We’re diving into the truth behind what it takes to grow on Instagram in a way that actually feels aligned. From her remix strategy that brought in 19,000 new followers to the trial reels
Viral by Design — The Strategy Behind My 1.3M-View Reel (Part 4)
Send us Fan MailWelcome to Part 4 of the Viral Videos for Business Series!Today, I’m walking you through an original piece of content that exploded to over 1.3 million views on Instagram. No remix. No trending audio. Just strategic content that worked. I’m breaking down: - How this viral video combined emotion, entertainment, and education- The on-screen text strategy that kept people watching to
The Secret Behind My 1M+ View Video on LinkedIn — What You Can Learn (Part 3)
Send us Fan MailWelcome to Part 3 of the Viral Videos for Business Series.This week, I’m revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing.I’m covering:Why LinkedIn is underrated for organic reach and how to leverage itThe exact messaging structure th
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