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Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Hosted by Chelsea Petersen and Kayla Fox, this podcast is for real estate agents who want to grow their business through social media and personal branding. Each week they cover marketing strategies, Instagram tips, mindset shifts, and behind-the-scenes conversations about attracting clients and building visibility in a local market. The show focuses on practical routines and creating content that converts, helping agents stand out and generate repeat and referral business. New episodes are released every Tuesday.
Episodes
95. Why Her Content Works (& Yours Doesn't) - Your Q4 Reset
Have you ever imitated another agent's content only to get a fraction of the results as she did?! Today we're revealing why that happens and what you can do differently so it doesn't happen again!The strategies, the story frameworks, the lead magnets, and the ManyChat automations are all great, but if there’s no brand underneath, you’re spinning your wheels.In this episode, we’re talking about why
94. Your Life is Not Too Boring to Be Content
In this episode, we're revisiting one of our most-downloaded topics (technically part two, but probably part 6,425!). We're talking about how to connect personally while building trust professionally, why simple things stacked over time beat the flashy ones, and how to stop waiting for the perfect moment to show up online.The girls discuss:♡ Why your life is not too boring to be content♡ What Alix
93. Your Overthinking Content Spiral Ends Here
You know the quote, “If you judge a fish by its ability to climb a tree, it'll spend its whole life thinking it's stupid.” We believe many agents are trying so hard to copy the top producer's listing videos, trends, and calls to action… when maybe they were meant to swim all along. And that’s why marketing feels so hard.If creating content feels like one long, exhausting climb, that might be your
92. Can’t Get Out of a Content Slump? How to Show Up When Life Is Hard
There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news.Today, we're talking about what happens when the social media
91. If We Were Your Social Media Managers, This is What We’d Do
We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work?If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might refram
90. New to Real Estate or Ready to Start Over? This is for You!
I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!"If you've ever felt weird about posting before you te
89. Your Fall Marketing Playbook
We fully believe fall is the Super Bowl of content, and we’re not just talking about football!Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it.In this episode, we're walking through how to turn your experience of fall into real leads. We
88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos)
No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that!Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight.It's just
87. Content We're Loving (Everything In Our Saved Folders Right Now)!
We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lolWe’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could make it your own. We're walking through single-image graphics, screenshot quote posts, and face-to-cam ho
86. Marketing Girl Notes: The 4 Things I’ve Noticed That Make Staying Consistent Feel Easier
I recently realized that six of my last eight Instagram posts had one thing in common: eye masks.I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern.This represents the point of this episode: the best content isn't created, it's noticed. Instead of sitting down and forcing an idea to appear, pay attention to
85. Get Ridiculously Good Leads on Instagram when you do These 5 Things
Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now.So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing
84. For The Real Estate Girls Who Don't Have Time To Post
If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing.If that's you, we're not here to guilt you into posting more. We're here to help you see why the thing that feels so hard right now
83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses
Blending in is the exact opposite of what actually grows a business.In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism.The girls discuss:♡ The difference between being unprofessional and just being human online♡ Why copying someone else's brand d
82. Who You Have to Become Before Your Business Can Grow
If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens.In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up
81. Your Brain Loves Easy, Your Brand Doesn't
What if ease was never supposed to be the answer?We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind.If you've ever bought the template, joined the membership, downloaded the freebie... and it s
80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started.In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent membe
79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereWe've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals.If this is you, you might be missing the formula that mak
78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereThere's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and i
77. How Modern Top Producers Market their Business
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereThe top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live.But the game has completely
76. The Summer Real Estate Marketing Plan That Pays off This Fall
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereNever take advice from someone whose life you wouldn't want.Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what
75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereWhenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about!It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through som
74. What Nobody Tells You About Building Momentum in Real Estate
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereDid you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy.Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever
73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereKayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the s
72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereSurprise! We're back with Part 2 of our Mother's Day interviews!Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to ever
71. How Real Estate Mamas Build Brands AND Legacies
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereHappy Mother's Day from the Marketing Girls!We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club.You'll hear from agents at every stage of motherhood a
70. Build Your Personal Brand In Just 5 Days - Here's Exactly What To Do
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereWhen people mention your name in a room, they're going to feel something. The question is — what do you want them to feel?That's the whole heartbeat of personal branding, and in this episode, we’re walking you through our Personal Brand by Friday guide: a step-by-step plan to ge
69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereShe walks into a local boutique, and they already know her name.Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place.And her content feels like hanging out with a friend, not watching a boring sales pitch.We have a special Modern
68. Why You Should Start Showing Up Like A Content Creator (Not A Realtor)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereEver wondered what actually happens inside a Modern Agent Social Club content call?We've been wanting to share this with our podcast listeners for a while, so today, you're getting a real, unfiltered look at one of our monthly member workshops! There's a plant metaphor (because
67. The Slight Edge You Need for Your Spring Marketing
“Your social media is not your trophy room. It's your living room.”Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look.The trophy room content checks the box. The living room content builds
66. Elevating Your Content, Instagram Edits, and On-Brand Props
We hear it all the time: "I want to look professional, but I also want to show my personality."And every single time, our answer is the same: you can absolutely do both!In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it.Our whole point is that ran
65. Ditch the Default and Get in the Right Rooms
Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a
Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting.
Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right?That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand.Camp kicks off Monday March 23. You can
64. Could this be the Missing Ingredient in your Marketing?
PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say?No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the par
63. Your Most Profitable Business Strategy
There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation.That version of you isn't that far away. But you
62. What Wealthy Real Estate Agents Do Every Single Day
What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed?This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes,
61. Upgrade Your Beliefs to Upgrade Your Income
Part 2 of our Series, The Wealthy Agent Upgrade, is here!The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.We've heard alllllll these excuses, and in this episode, we’re tackling them together.So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WE
60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business
You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any bu
59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl
Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling an
58. My 30 Day Instagram Experiment And The Biggest Takeaways
Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent.Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could.The girls disc
57. I’m Doing All the Things But Still No Conversions…Help!
“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?”We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy.This episode is fiery...we’re talking about distraction and what it’s costi
56. Do I Really Need a Personal Brand as a Real Estate Agent?
Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.In today’s episode, we’re breaking down wh
55. Our 2026 Instagram Marketing Predictions (Part 2!)
Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifes
54. Our 2026 Instagram Marketing Predictions
Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀
53. Let’s Plan Your 2025 Sequel
The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.But mor
52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks)
Chelsea and Kayla are doing their own version of the "favorite things" trend.They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).And naturally
51. Holiday Marketing Survival Kit
You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day?Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible
50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret
On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social medi
49. The Modern Agent's Guide to Facebook Marketing
Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thous
48. Hosting the Holidays AND Your Instagram
Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.The girls discuss:♡ Why your Instagram is like hosting Thanks
BONUS: We have a surprise for you!
SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.—The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effo
47. The Holiday Content Ideas Agents Have Been Begging For
Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that j
46. Your Personal Brand Starter Pack
You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matte
45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing
44. You Say You’re Scared of Video…but What About Being Overlooked?
You know what's scarier than showing your face on camera? Spending the next five years wishing you had!In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you
43. Repeatable Content That Will Make People *Click Follow*
If someone asked your followers why they should follow you, could they easily answer in one sentence?In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hila
42. This Marketing Tool is Free But Can Cost You Everything
Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: y
41. Fall Content We’re Loving Right Now
Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out wit
40. Quarter 4 Motivation
Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results,
39. Everything We Did When the Market Shifted (and what you can do, too)
Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than
38. Instagram Folders, On Brand Albums, and Content Organization for Agents
When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content
37. Mini Personal Brand Quiz that makes Staying Top of Mind Easy
Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.”From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the r
36. Instagram Content for Agents the Lazy Genius Way
Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real
35. Overwhelmed by Marketing? This Monthly Checklist is Your New Best Friend
Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of
34. Stop Waiting for "Someday" and Start Investing in Yourself Today
It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.In this episode, Chelsea and Kayla are breaking down
33. How to Audit Your Real Estate Marketing And Finally Get the Results You Want
Ever feel like you're doing ALL the things with your marketing but still not seeing the results?In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework t
32. What to Post When You Have No Clients
Let's settle this once and for all: you don't need a client to create content. You need content to get clients.In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)
31. If Marketing Your Biz were Easy, What Would it Look Like?
Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bi
30. Unlock Momentum in your Business with these 3 Questions
You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.What if we told you the problem isn't that you need more content ideas, more leads, or che
29. Listen if you Know You Need a Personal Brand but Want to be Professional
Your broker is wrong about what "professional" looks like in 2025.While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I a
28. Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode
You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maxim
27. Why Isn't my Content Turning Followers into Clients?
You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.Why???Because one of you has built trust, and one of you is still chasing virality as a strategy.In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-ne
26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold
Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.Chelsea Harold is here to give you all the permission slips you need.In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favo
25. The Soundbite Strategy: Why Repetition Builds Your Brand
We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you
24. Turn Instagram Into a Referral Magnet This Summer
Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.They're breaking down their "Summer I Turned Local" strategy t
23. No Aesthetic? No Problem. How to Build a Strong Brand Without Cute Graphics or Pinterest-Worthy Houses with Kaitlin Hannig
Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.In this episode, Chelsea and Kayla sit down with Salt Lake City's
22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth
Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the w
21. Raise your Standards and Grow your Business
We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, th
20. The Personal Brand Refresh You've Been Looking For
Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.From picking the perfect location and curating fun, story-driven props (hello, pink straws and piz
19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It.
To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it
18. Freebies that Work, Theming Your Days, and Content that Feels Like You
If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.From real estate icks (hi
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