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The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti
The Video Strategy Show helps creators over 40 and purpose-driven entrepreneurs use YouTube to grow their business and brand. Hosted by Virginia Kerr, a former TV reporter and producer turned YouTube coach, it offers practical advice on video marketing, content planning, and camera confidence. Each episode covers topics like finding your niche, planning 30 to 90 days of content, writing hooks and scripts, filming without expensive gear, and designing thumbnails and titles that get clicks. Listeners also learn how to turn subscribers into leads and clients without burnout or guesswork.
Episodes
172| Make YouTube Content INSTANTLY Clickable With This Strategy
You know when you click on a YouTube video even when you don't fully know what they're about? That's not an accident. In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them. We'll talk about how using identifiers : like demograohics, familiar places, brands, l
171| Why Your YouTube Channel Is Stuck- It's Not the Algorithm
If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the real issue? In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than an
170| Why Content Creation is So Hard in 2026 and How to Make it Easier
If creating content feels harder than it used to, you're not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now. You'll learn why informational content doesn't convert like it once did, why entertaining content leads to burnout, why "relatable but safe" storytel
169| This Makes YouTube Viewers Come Back to Your Channel
Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In this episode, I'm breaking down the real reason some creators consistently get more engagement- even when their content isn't any better. You'll listen in on a coaching call from inside my program Story Driven YouTube, where I walk a client through why
168| Why A.I. Is Making Your YouTube Videos Worse
AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you h
167| What's Actually Working on YouTube Going Into 2026
If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real
166| Why People Aren't Watching Your YouTube Videos
Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your t
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. T
164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead)
If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. Yo
163| How I Plan My Youtube Videos So They Actually Get Views
If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube
162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me
What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode wi
161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun
Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator
160| When YouTube Breaks You (and How to Bounce Back)
We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So today I want to talk about how I'm working my way out
159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It)
Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and consistency can help you attract the right viewers and
158| 10 Intro Mistakes Killing Your YouTube Views
You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds t
157| Why Your YouTube Channel Isn't Getting Clients: 3 Fixable Mistakes
Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple
156| Feeling Stuck? Here's Why a Challenge Might Be Your Breakthrough
Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story of posting daily for 21 days (and what it taught
155| How I Record YouTube Videos on the Road (Even in My Car)
Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School here.
154| What I Had to Learn the Hard Way About YouTube Growth (and God's Timing)
If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. Family health issues, traveling back and forth, my
153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them)
If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more about my coaching program, This Is YouTube School h
152| The Truth About Feeling Called to Start a YouTube Channel
What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Whether you're resisting it, overthinking it, or jus
151| Why You Need a YouTube Podcast (Even If You Don't Podcast)
You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you've never considered yourself a podcaster. Checkout my YouTube Coaching program This Is YouTube School here.
150| Low YouTube Views? Here's What Most Business Owners Miss
Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download The Client Attracting Video Guide here. Checkout my
149| The Lazy Girl YouTube Setup That Changed Everything
Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, and makes filming feel easy. I'll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop overcomplicating everything. If recording feels l
148| Why Video Feels So Hard After 40 (and What to Do About It)
If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we're walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..how you can recognize them, address them and move
147| LIVE COACHING: How to Create a Content Strategy Using Your Story
Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how. You'll also hear how to take your story of transformation and use it to create a content strategy for your videos
146| 5 Storytelling Videos That Build Trust and Attract Clients
Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you. And
145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them)
Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you grow your channel and buisness faster? Check out my
144| How to make your YouTube channel clear and niche
In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program: https:/
143| This YouTube Strategy 3x'd My Channel in 1 Month
In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel. Learn more ab
142| Don't edit? Film your YouTube videos like this.
Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube. Want to learn more about This Is YouTube School click here. Our next challenge in the program starts Monday 3/24. Each day we meet for a live training, and I give feedback on the
141| Why I Quit Instagram with Over 200K Followers
I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube. This is also a video- you can watch here. Want to get weekly video tips in under 3 mintues? Click here. Want to grow your YouTube channel and transform it in 30 days? Learn how here.
140| Over 40? Film YouTube videos like this.
Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later. Also this is a video, so if you'd like to watch the podcast video you'll find it here.
139| 10 things I quit at 50 to be happier
I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Crafting your video skills helps you on and off camera. It impacts both your business and your personal life. Bet you never thought it was that deep did you? I didn't. But I've learned more about me, become more confident, and a much better communicator because of what I've learned with video. My guest today is an example of that, too. Jenny Waters is a member of my program This Is Video School.
137| Get More Sales with Video: The 3 Strategies You Need Now
If you are having a hard time getting sales from your videos- chances are you are missing at least one of these strategies....but most people are missing all three. The great thing is -they're not hard and you can start using them right now. These are just a small sample of what you can get in my program This Is Video School. My spring special starts today (April 22nd) and ends Friday (April 26th
136| Uncomplicate Your Social Media Content and Start Growing Again!
I'm breaking down how I went from losing 100s of followers a day on Instagram to gaining more than 10 thousand in less than a month-- not by going viral-- but by simplifying my content and my strategy. I'm breaking down exactly what I did and how you can use my exact same strategy. Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just
135| Talking on Video Masterclass: From scripting to editing!
Do talking videos stress you out? Having a hard time writing scripts for them? Maybe it takes way too long to record talking reels. I'm giving you hacks and hooks so you can take the fear out of talking on camera, know what to say and make them 10 times faster! Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day. Go
134| Increase Your Views and Engagement with 3 Simple Storytelling Techniques
Get ready to level up your Instagram reels with three simple but powerful storytelling techniques. In this episode you're getting everything you need to start using these strategies in your very next Reel! Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day. Go to https://thisisvirginiakerr.com/this-is-video-school
133| Discovering Your Video Style: Answer these 5 questions
Everyone's video style is different. And if you don't figure out which style is right for you and your business...you can be losing views, followers and clients. In this episode, I'm going over the 5 questions your need to ask yourself to discover the best video style for you video marketing. I'm also giving you video ideas and hacks to save time recording and editing. Check out This Is Video Scho
132| How to Grow on Instagram in 2024| Use this simple formula
In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers. Whether you're starting over, starting for the first time or changing directions, this episode will share the exact strategies to grow to 10k or even 100k followers in 2024. Check out This Is Video School. The all in one community to help you master video, storytelling
131| Time to Niche Down: 3 ways to stand out in your industry
You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU. If your industry's saturated and you feel like everything to say has been said and you just look like another person doing what you do - this episode is for you. Get ready for strategy and specfic video ideas you can do right NOW to help you become more memorable and get mor
130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now
Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available? I've been testing different types of content and using these new insights to analyze Reels and was surprised by what I discovered! I'm explaining the new Instagram insights so you can look at yours to find out what's working and what's not working. Plus how you
129| Steal Your Competitors' Ideas Without Copying
There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement increase and you will have tons of new ideas! Today I'm breaking down exaclty how to steal ideas and dissect successful Instagram Reels so you can instantly improve your Reels content and results. Last day to save $100 on lifetime access to This Is Vid
128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content
Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content? In this episode I'm giving you a system to help you plan your content and structure your Reels so you not only know what to talk about- you know how to set up your Reels for success. Want to learn more about This Is Video School? Click here Listen to my limited series podcast about This
127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself
Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up everyday for your followers? In this episode we are talking about different strategies to build an online business and I'm giving you the three questions you need to ask yourself before planning your content strategy for the year. Let me know what y
126| 10 Ways to Guarantee Your Reels Will FAIL in 2024
You can't set out to hit your business and marketing goals without avoiding 10 major pitfalls. In this episode, I'm breaking down 10 sure fire ways to tank your Reels in 2024 so you can get off to a good start and know exactly how to use your Reels to grow your business this year. Let me know your goals and if you want to be one of the handful I'm intereviewing this year message me on Instagram ht
125| When the State of The World Affects the State of Your Mind
Is the chaos in the world preventing you from creating content? Are you having trouble focusing on your business because of current events? Maybe you just feel strange getting online acting like everything is fine when you know it's not. I've been struggling with this and I want to share what I've been doing to refocus. If you'd like to continue the conversation, message me on Instagram https://ww
124| The Content You Need to Increase Engagement
Have you noticed the content that used to work for you doesn't seem to get the comments and shares it once did? Maybe you have always had low engagement and never figured out why. It's simple. If you don't stand out in your industry. If your content is forgettable or if you never even grab people's attention in the first place...you will always have low engagement. Remember- views don't pay the b
123| Why My Simple Sales Model Makes MONEY
I'm sharing my simple sales model and how simple growing your online business can really be. Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow your audience. You can do one thing really well..and that one thing can be what grows your profitable online business. Listen in as I walk you through this simple sales model. See ya there, Virginia Next Step
122| Overcome the 4 Reasons You Haven't Started Your YouTube Channel Yet
In today's episode I go over the 4 reasons you haven't started your YouTube Chanel yet and how to overcome them. You'll hear how these reasons might be keeping you from true exponential growth. Plus, How you can conquer these fears, excuses and obstacles so you can let go of what's standing in the way of generating more leads and growing your business. The most loyal audiences are built with long
121| The #1 Way to Convert Your Followers
If you're relying on short form video to build your buisness- you're in trouble. The social media world has changed. I'm not saying you should abandon short form video...I'm saying you are missing out on a lot of money if you don't tweak your strategy. In this episode, I'm breaking down how you can do just that and start using the number one way to convert your followers into customers. Want to la
120| "Video is My Marketing Now!" Student Spotlight Lindsey Myers
Are you ready to take your video to the next level? Lindsey Myers used to be in your shoes. Struggling with how to edit, how to structure a Reel so it gets views and most importantly- how to show up as the real Lindsey. She didn't want to do trends or act like someone she wasn't. But after taking This Is Video School (my video program) and implementing the powerful strategies..her Instagram and Ti
119| Proven Strategy to Keep You From Running Out of Video Ideas: 5 Ways to Bullet Proof Your Content System
Creating content is fun until you run out of what to talk about. And the more videos you make- the more times you run into this UNLESS you have a solid system and strategy to help you repurpose ideas and scripts. Today we're getting you that system with 5 simple ways to tweak your content creation system. Wanna check out This Is Video School- THE PODCAST? It breaks down exaclty what you can expec
118| Why Is Everyone Jumping on The New App Clapper?
I've been testing content on a new platfrom- actually it's not new. Just new to most people. It's called Clapper. And I'm LOVING IT. In this epsiode I'm telling you why it's different. Why I like it. And why you should go check it out. :) Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen
117| It's Time to Change Social Media: We can't live in fear if we want to make a difference
If we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people hope- we have to commit to sharing real life in our content. I know- sounds like I'm telling you to go outside your niche. I am. Kind of. In this episode, I'm telling you how I'm commiting to add real life to my content and starting to share my faith.
116| Never Run Out of Content Ideas: Your Bulletproof Content Plan
If coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring... Get ready to take notes- I'm giving you the exact content system I teach in my program This Is Video School. You'll be able to plan your content for a month or more after you listen to this. Let's go! Join the Video Creator Newsletter HERE. Join TH
115|Planning Your Video Content: Here's my weekly schedule and system
Finding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them. It's so much work! BUT I found a way to take one idea and plan my entire week's worth of content around it. That's what I'm unveiling in this podcast. My content planning, creating and posting system for the week. Let's go! Join the Video Creator Newsletter HERE. Join T
114| The Number 1 Reason Your Reels Aren't Growing Your Instagram Account
It's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve. We can talk niche and keywords all day but the number one reason comes from one engagement signal that matters more than all the others. This is part of the recent changes on Instagram, but the good news is- when you figure this out you'll improve your video content on a
113| Content Ideas to Post When Life Gets Hard
One of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes. You feel fake, you feel uninspired, you feel ridiculous. I have found three types of content that help me connect with my audience and slowly get back in the groove of posting. They're simple..because if they weren't you wouldn't do them and they woulnd't work. Not
112| Stop Being FAKE on Camera: 5 Secrets to Being the Real You on Video
Do you feel robotic on video? Like a over produced version of yourself? It's something I've struggled with on Reels and I finally figured out what was causing me to look so FAKE. I'm sharing 5 techniques and formats that have helped me bring the relaxed, genuine version of me to video. Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- TH
111| 5 Ways to Reinvent Your Identity on Social Media
How do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos? If your engagment is tanking, your conversions are flat or you just don't like the content you're creating anymore- you may need to reinvent your identity on social media. Today we're going to find out if that's you. And if it is- I'm walking you through
110| 10 Content Changes I'm Making In 2023
New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the 10 content changes I'm making in 2023 to make more money, save more time and get more real! Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. List
109| This Tip Will Get People to Watch Your Reel
Welcome back to This Is Virginia Kerr- The Podcast! This small tweak will get your Ideal Person to stop and watch your reel! Plus you can listen to LIVE coaching inside my program This Is Video School. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. Let's connect on social media! You can find me at: Yo
108| Get More Sales with Video! 8 Easy Ways to Boost Your Conversions
Wish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but for some reason your Reels and other videos aren't converting people into customer and clients. I have discovered 8 easy ways to get more sales with your video content--I'm sharing them with you! Getting more sales is not only helping your business
107| Stand Out From Your Competition By Adding These 5 Elements to Your Video
Do you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're different? It's easy to buy that lie when you consume a bunch of your competitors videos and forget what sets you apart. But the truth is you ARE different- you just need ot know where to find what makes you different and how to add that to your vide
106| How to Use Original Video Content to Build Your Business on Instagram with Hafsa Saleem: This Is Video School Student Success Story
When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content? None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure
105| The 5 Elements Your Content Has to Have to Create Loyal Customers and Super Fans
If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you. Today I'm breaking down these 5 must have ele
104| 4 Video Styles To Position Yourself As An Expert
What kind of expert are you and do you know how to position yourself as an authority in your field? When you know these four expert types and video styles you can come up with more and better content. And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere! Wanna check out This Is Video School- THE PODCAST? Listen to i
103| 8 Steps to Finding Your Creativity Again
How's your creativity doing? Thriving? Floundering? Nowhere to be found? Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether. I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content. It's the same plan I used to get back posting after I took over a month long bre
102| 6 Simple Editing Hacks to Get More Views
Can't figure out how to get more views? How to get more people watching your video longer? Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer. So if you can figure out how to get more people to watch
101| Why Instagram Makes Us Feel Bad and What to Do About It
How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse? Do you enjoy posting or dread it? Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful. Today we're
100| This Is Depression
Do you feel overwhelmed? Anxious? Blah? For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed. Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it. For more information about the podcast, or to learn more about This is Video School, visit
99| How to Get Out of a Content Funk
Is creating video content a chore for you right now? You don't enjoy it like you once did. You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right? Yes and no. Sometimes we have to slow down to rev back up again. I know I do and I am right now. I am in a content funk and coming out of it by doing so
98| Her Sales Exploded After She Did This with Instagram Reels: Student Success Story with Karen Lien
Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months? That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels. No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to gro
97| Why You Need to Start A YouTube Channel
If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel. No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving. I'm breaking down all the benefits of having a YouTube Channel and
96| 5 Reasons You're Not Attracting Your Ideal Person
Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business. Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginnin
95| 7 Ways to Tell a Story on Instagram Reels
You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them. You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels. In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Ree
94| How He Gets Clients and Stands Out with Reels: Student Spotlight
Want ideas to standout, grow your audeince and get clients messaging you just from your videos? That's what video is doing for this realtor from Michigan. Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients. Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he pos
93|Increase Your Reach with Instagram & TikTok's New SEO
Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience. The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines. In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your
