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Influence Anyone

Influence Anyone

Howie Chan, Influence Strategist @ The Behavioring Company 84 episodes Latest Jun 9, 2026

The #1 podcast on applied influence psychology. Each episode, host Howie Chan sits down with leading experts and practitioners to uncover hidden psychology that helps you influence yourself and get buy-in from others. Topics include branding, storytelling, sales, and communication skills for leaders. The show features top human behavior experts, best-selling authors, and elite performers sharing proven strategies. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.

Episodes

What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity Jun 9, 2026 3782 Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into
Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World Jun 2, 2026 4303 Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible. In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding b
Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior May 26, 2026 486 In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change minds and how stories psychologically prime people to care, remember, and take action. Drawing from neuroscience, behavioral psychology, and persuasion research, Howie explains how emotion drives decisi
Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore May 19, 2026 3512 Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection. Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands can move beyond corporate jargon and surface-level messaging to uncover the emotional motivations th
“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again May 12, 2026 3480 Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth. In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually influences customer decisions in modern days. From brand relevance to the power of loyalty, Aaker expla
S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO) May 5, 2026 532 In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can f
Tech Humanist: AI Skills That Make You 28% More Valuable in The Marketplace (and the TRUTH about AI Job Loss) Apr 28, 2026 5058 Tech Humanist Kate O’Neill joins host Howie Chan to unpack the real truth behind AI strategy and why most organizations get it wrong from the start. Kate has spent her career helping leaders navigate AI ethics, responsible tech, and human-centric digital transformation. In this episode, Kate breaks down why starting with tools instead of purpose leads to failure, and how “prompt skills” are becom
Linkedin Five: The 5-Step System to Build Influence, Generate Opportunity & Win on LinkedIn in 2026 Apr 21, 2026 1215 In this solo episode, Howie Chan shares his proven LinkedIn framework — the "LinkedIn 5" — five essential moves to grow your brand or business on the platform, whether you're starting from zero or finally ready to get serious. Most people fail on LinkedIn not because they lack ideas or experience, but because they don't know what game they're playing. Howie breaks down the three LinkedIn games —
Top Negotiation Expert: The Mistake Most Businesses Make About Pricing Apr 14, 2026 3376 In this episode of the Influence Anyone Podcast, host Howie Chan interviews Fotini Iconomopoulos, expert negotiator, bestselling author of Say Less, Get More, and trusted advisor to global leaders. They explore the truth about negotiation skills and why most people get them completely wrong. Fotini reframes negotiation as a daily human interaction, not just a boardroom tactic and introduces her p
Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling Apr 7, 2026 3262 Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and exp
Hall of Fame Speaker Reveals the #1 Mistake Every Speaker Makes in Their First 10 Seconds Mar 31, 2026 4119 In this episode of the Influence Anyone Podcast, host Howie Chan interviews Patricia Fripp, a Hall of Fame keynote speaker, three-time Cicero Award-winning speechwriter, and the first woman president of the National Speakers Association. They delve into the art and science of public speaking skills that captivate, persuade, and inspire action. Patricia provides the timeless principles behind pow
Award-Winning Executive Coach Reveals 5 Strategies to Build Influence at Work & Grow in Your Career Mar 24, 2026 3369 Award-winning executive coach and bestselling author of Managing Up, Melody Wilding, joins Howie Chan to unpack influence in the workplace - especially when you don’t hold the power.  Known for her work with “sensitive strivers,” Melody reveals how high performers can stop overthinking, set boundaries, and communicate strategically to gain respect, visibility, and career momentum. She introduces

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