Self Storage Income
Self Storage Income is a podcast about building wealth and generating income through self-storage investing. Hosted by AJ Osborne, it shares strategies, insights, and practical advice for investors and entrepreneurs interested in the self-storage asset class. The show also offers video episodes on YouTube for listeners who prefer a visual format.
Episodes
370. I Used to Buy Rental Properties: Now I’m Scaling (Faster) with Self Storage
Many people dream of investing in self storage but never pull the trigger for a variety of reasons. Some don’t feel they have the expertise needed to manage the asset. Others assume self storage facilities fall outside their price range. Neither assumption usually holds up.
Kirk had been buying rental properties for 15 years but hadn’t worked up the courage to buy a facility for all the s
369. One Self Storage Facility Made Me a Millionaire w/Alex Quezada
Alex Quezada’s first self storage facility made him over a million dollars. That has to be just luck, right? Over the next six years, he bought 18 more self storage investments, selling several for a $1M+ payday and keeping the others that would cash-flow him to financial freedom. And get this—he did it in Florida, the state with some of the wildest insurance costs and taxes.
368. How to Find Self Storage Facilities with Hidden Upside (and Red Flags to Avoid)
How do you know if a self storage facility is a home-run deal or a ticking time bomb?
Right now, the self storage industry is ripe with opportunity. We’ve bought more self storage facilities in the last 12 months than we did in the previous three years combined, and these deals are some of the best we’ve seen in several years.
But not every distressed facility is a hidden gem. Some deals
367. 5+ Ways to Boost Self Storage NOI and Property Value (Our Exact Playbook)
People have self storage all wrong.
Today, we’re giving you the truth, and it flies in the face of how most view the asset:
Self storage investing is not passive.
That might sound like a drawback, but it’s actually one of self storage’s greatest advantages. It’s active because it’s a business. And if you treat it like one, you’ll find there are countless ways to increase revenue, cut expe
366. This Just Unlocked REAL Cap Rates, Occupancy, and More for Any US Market w/TractIQ CEO Noah Starr
This could be the biggest change to self storage industry data in years. For the entirety of its existence, the self storage industry has relied on guesswork to estimate competitor and market cap rates, occupancy, rental rates, and demand. Most self storage data is tied directly to REIT-run facilities—the biggest, most expensive facilities in the U.S.
What about the small investor?
365. How Much Money Does Self Storage Make?
How much does a self storage facility cost, and how much can you make owning a storage facility? AJ has three recent real deals, all from Self Storage Income members, to show you the real cost, revenue, cash flow, and equity numbers that small investors are seeing in 2026. And even though these numbers look impressive, they’re not rarities.
Self storage is changing, and the deals a
364. The Ultimate Guide to Setting Up a Self Storage Facility (First 30 Days)
Buying a self storage facility is a major milestone, but closing the deal is only the beginning. The real work starts when you take over self storage operations.
When closing day finally arrives and you get the keys, it’s easy to feel overwhelmed by everything that suddenly lands on your plate. But in those first few weeks, one overlooked detail or mistake could set your self storage busi
363. How to Find “Hidden” Self Storage Deals in 2026 (Our 3-Part Playbook)
For months, we’ve been saying the same thing: The self storage industry has finally turned a corner. We’re now in a buyer’s market, and we’re seeing some of the best self storage deals in years.
But if that’s the case, where are these deals?
We’re answering this exact question on today’s episode. Of course, you can find self storage facilities the “normal” way—by building your buy box and
362. 3 Steps to Get Your First Self Storage Facility This Year
By the end of this episode, you’ll have everything you need to buy storage facilities—not just any facility, but the facility that is best for you.
This is the exact pre-acquisition checklist Conner uses to get prepped to buy self storage investments. Not only can it help speed up your timeline to your first storage facility exponentially, but it will also make buying every facilit
361. The Last Time Self Storage Did This, We Made Millions (You Have 2 Years)
Small self storage investors, you’ve got just two years to take advantage of one of the greatest wealth creation opportunities we’ll likely ever see.
We’ve officially reached the midway point of 2026, and things look a little different than most were predicting only 12 months ago. But one thing has happened as expected: self storage is approaching equilibrium again, and we’ve entered an e
360. Self Storage Just Entered a New Era: What Small Operators Need to Know
Self storage just entered a new era.
The industry isn’t shifting. The shift has already happened. Within eight days, we saw multiple instances of operator and data infrastructure consolidation. On the surface, these might look like normal acquisitions, but they signal seismic changes within the self storage industry that small operators can’t afford to ignore.
The top 100 operators alread
359. The Small Self Storage Owner’s AI Guide (Prompts, Examples, Tools)
Everyone keeps talking about AI. But how do you, a small self storage owner with one, two, or a handful of self storage investments, actually use it to grow your revenue, reduce your vacancy, keep customers for longer, and pick up a fraction of the phone calls? Today, we’re showing you how.
Alec Peeples from Storeganise is sharing the beginner-friendly AI “buckets” storage investor
358. How to Scale Your Storage Portfolio Quicker (Fast Track AJ’s Path!)
You want your self storage portfolio to build your wealth, replace your income, and give you the freedom to run your business on your own terms.
So, how do you get there? Or better yet, how do you get there (much) faster than we did? It took us nearly 20 years to go from a single facility to a self-running self storage portfolio and (many) millions in equity. Can you do it in half t
357. How to Add 6-Figure Cash Flow to Your Storage Business with Cost Segregation
Most self storage investors focus on things like increasing revenue, maximizing occupancy, and mastering operations.
But not enough of them play defense.
Depreciation is a powerful tool that can save your self storage business thousands—potentially even hundreds of thousands—in taxes, but few are harnessing its full power. Brian Liles and Brian Broussard from CSSI have done it for over 65
356. We Gave AI the Keys to Our Self Storage Business (It Made a $1M Difference)
AI has changed everything about self storage investing. Not just for the REITs, but for the “small” self storage investor, too—the operator who owns just one or two self storage facilities.
It’s so revolutionary that investors who dismiss it as the latest “tech trend” are at serious risk of becoming obsolete.
My self storage business saved $1,000,000 in the last year alone by deploying AI
355. How to Make Self Storage Offers Sellers Actually Accept (LOI Breakdown)
You’re inches away from buying your first self storage facility. This is where 99% of new investors get stuck. They run the numbers, come up with an offer that works, and…freeze. They wait too long to send the offer, get too nervous, and weeks later see that same facility sold for even less than they were offering.
Get out of your own way—this is how you make an offer on your first self s
354. This Self Storage Risk Is Also Its Biggest Wealth-Building Opportunity in Years
The next three years will make or break self storage investors.
This isn’t hyperbole. The self storage industry is shifting, and the biggest players—like Public Storage and Extra Space Storage—are telling us exactly what’s about to happen. Their 2026 playbook is all about locking in fixed-rate debt, moving away from variable-rate debt, and lending to private operators in distress.
On the
353. Self Storage Won’t Give You Passive Income, But It CAN Make You Rich
There’s a massive lie floating around the self storage industry: that it’s passive.
It’s not. But it’s so worth it.
And self storage isn’t your average active investment either. It’s a full-fledged business with income, expenses, overhead, marketing, and more. Even self storage facilities that are remotely managed require boots on the ground, fine-tuned systems and processes, and the mean
352. Self Storage Deals Are Selling for 50% Below Asking (How to Find Them)
Self storage deals just keep getting better in 2026—or at least that’s what people keep saying.
We’re seeing a few major shifts throughout the self storage industry. First, transactions are up. Sellers are finally accepting reality, slashing prices, and taking lower offers. Frank DeSalvo, managing director of self storage investment sales at Franklin Street, is seeing self storage facilit
351. Self Storage Analysis 101: How to Find and Underwrite Deals (Step by Step)
You want to buy a self storage facility, but you don’t know where to find one, or how to analyze one, or even where to begin.
You’re in luck because today, we’re showing you exactly how to analyze a self storage facility, step by step. We break down the entire process, from creating your buy box, finding listings, and reviewing offering memorandums (OMs) to evaluating markets and analyzin
350. He Bought a Self Storage Facility for Less Than a Rental Property ($5K Down)
People think you need millions to get started in self storage. You don’t.
You’re about to hear about someone who just bought a self storage facility for less than a single-family home. And not only that—they put just $5,000 down. Now, rather than dealing with tenants and toilets, they’re getting a 42-unit self storage business that provides immediate cash flow and offers serious value-add
349. From “Accidental” Investor to Owning 13 Self Storage Facilities (2,800+ Units!)
Self storage was never part of Tanner Herget’s plan.
He started as a customer, renting a unit for his restaurant equipment. A year later, he bought the self storage facility.
That property had 180 units. Today, it has 460.
And that was just his first deal. Since then, Tanner has tightened his buy box, refined his investing strategy, and scaled his self storage portfolio to 13 facilities a
348. Self Storage’s “Unfair” Advantage (Why It Beats Most Other Asset Classes)
Self storage businesses beat most other investments, and it’s not even close.
Wherever you’re thinking about parking your money—whether it be rental properties, the stock market, or service-based businesses—the truth is, self storage has the edge over all of them.
Most investors look at other businesses and see low startup costs and flexibility, and they’re not wrong. But what they’re mis
347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)
The self storage industry has a glaring “blind spot,” and it’s much bigger than you think.
In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities. The REITs? The larger players? They’re not doing anything about it. They can’t.
But for you, the new or “smaller” self storage investor? You are uniquely positioned to take advantage of massive opportunities, the
346. How to Make Your Storage Portfolio "Bullet Proof" (Even in a Down Market)
We survived 2008, the pandemic, high interest rates, and now a wildly volatile economy—but it’s not the same for other self storage owners. I’ve been getting calls over the last 6 months from operators losing their facilities, trying to restructure, and get out. They’ll lose money, lose their properties, and most likely lose the relationships with their banks, lenders, or investors.
 
345. How to Create More Demand for Your Self Storage Units (Grow Occupancy & Rents)
Your self storage business isn’t struggling because your vacancy rate has slowly crept up or because your rents are too high.
What’s actually going on? It’s simple: you have a self storage demand problem.
Everyone thinks demand is outside of their control—that it’s completely dependent on the market, competition, and rates. But it’s not.
The truth is, you have far more control over demand
344. 3 Moves That Will Immediately Boost Your Self Storage Revenue (And Value!)
Want to increase not just your self storage revenue, but also your facility’s value? It has very little to do with luck, timing, or even the deal itself. It’s all about the levers you pull after closing.
With rental properties, stocks, and other investments, you have almost no control over what the market does. But with self storage investing? You’re in the driver’s seat. You have the abi
343. Where to Buy a Self Storage Facility (Finding Markets 101)
Before you buy your first self storage investment, you’ll need to figure out where to buy. But in a country with over 10,000 different cities, just picking wherever you find a deal won’t cut it.
Today, we’re showing you exactly how to find the best self storage market for you—and it may be closer than you think. This is the checklist we use when analyzing any area for self storage
342. How to Be Successful in Self Storage (3 Things That Make The Difference)
There are three crucial things every self storage investor must pay attention to when building their portfolio. These are the things that helped me scale a $300M+ self storage business and grow through the Great Recession, the pandemic lockdowns, and every downturn and upturn in between.
If you get these three things right, you will be successful in self storage. Even better
341. How to Unlock “Hidden” Revenue in Any Self Storage Facility (Immediately)
The biggest threat to your self storage revenue isn’t your market, customers, or the asset itself.
It’s you.
In the wake of the 2008 Great Financial Crisis, I developed a simple yet powerful framework for mastering operations, unlocking hidden revenue, and increasing valuation. And in today’s market cycle, it’s just as relevant as it was back then.
At its core, it all comes down to how yo
340. 11 Red Flags You Can’t Afford to Ignore When Buying a Self Storage Facility
The mistake you’re about to make could sink your self storage deal.
We’ve been there many times before. We’ve been too aggressive with our numbers, cut corners on due diligence, and lost money. Thankfully, you don’t have to make these same mistakes.
Conner and George are shining a light on the biggest red flags and pitfalls that catch self storage investors by surprise and, in some cases,
339. How to Start Investing in Self Storage Right Now
This is how to start investing in self storage, right now.
In under 25 minutes, I’m going to walk you through exactly how to go from no self storage investments to your first one. Everything from building your “buy box” to finding the deals with upside potential, financing, due diligence, increasing revenue, and repeating it to build an entire portfolio.
None of the steps I’m
338. How to Fund Self Storage Deals Without a Ton of Cash (Our Capital “Playbook”)
Ever wonder how self storage investors get their hands on enough capital to purchase not just one, or two, but several self storage facilities? The truth is that many of them bring very little of their own cash to the table.
Why? Because self storage isn’t just another high-risk investment or business venture. It’s an opportunity. An opportunity to make steady (and passive) returns, alloc
337. How We’d Set Up a Storage Facility from Scratch (Complete Playbook)
This is how to run a storage business successfully if you’re starting from scratch.
Closing on your first self storage investment is a big deal—but it comes with a lot of questions: What management software should I use? What types of locks are best? How do I track competitor prices? How do I handle the auction and lien process if someone doesn’t pay?
It’s easy to get overwhel
336. The #1 Lie Costing Self Storage Investors Millions
The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates. Recession-proof demand. An industry that rarely goes out of business. Only a fraction of a percentage of owners ever get foreclosed on.
That story is a lie.
You’ve heard it before. You’ve probably said it to other investors, your friends, and family w
335. How to Increase Revenue in Self Storage Investing (Easier Than You Think)
Is your self storage business bleeding money? Most facilities are.
For every investor who’s actually building wealth with self storage, there’s another investor down the road who checks in once a month or neglects their property entirely. And if you’re acquiring one of these facilities, you have a unique opportunity to improve it on day one.
Unlike investing in the stock market, where the
334. A “Wave” of Mom-and-Pop Facilities Is About to Hit the Market (Time to Buy)
An entire generation is disappearing, and it’s going to shake more than just the self storage industry.
For years, we’ve been hearing about a “silver tsunami,” when baby boomers leave the workforce and start passing on their assets to the next generation of investors. But there’s another layer to this that people aren’t talking about, and it’s going to create a ripple effect throughout th
333. The New Blueprint for Scaling Self Storage in 2026 (AI Changed Everything) w/Tyler Harper
Self storage is boring.
You rent out metal boxes, tenants pay you to use them, and hopefully, you make a profit. But today’s guest is turning it into one of the most exciting asset classes with technology that streamlines operations and improves the customer experience in ways that weren’t possible until now.
The best part? Investors are slashing their overhead costs by up to 10%, giving
332. Self Storage’s “Impossible” Data Just Went Public (This Changes Everything) w/Noah Starr
Self storage analysis is a guessing game. Or at least, it was.
But everything has changed. In this episode, Noah Starr, CEO of TractIQ, returns with an announcement that fundamentally changes the way we find and buy self storage deals.
For years, an investor’s biggest advantage wasn’t having a ton of capital or mastering operations. It was information. And with everyone being overly
331. How to “Recycle” Your Cash to Buy Multiple Self Storage Facilities (Fast)
There’s a strategy that smart investors use to take down multiple self storage deals in a relatively short amount of time, all while “recycling” the cash they initially put into that first deal. Tony McNickle and Dennis Pham used this exact blueprint to buy their first two deals, and it won’t be long before they’ll have built an entire portfolio of cash-flowing self storage facilities.
Af
330. The Self Storage “Reversal” Starts in 2026 (Full Outlook)
2026 could be the biggest year for self storage investors since 2008. What happens starting in 2026, and going all the way through 2030, could change your life forever if you’re in the game.
Read any self storage industry news, and it says the same thing: “Oversupply! Low Demand! Rate Cuts!” But this surface-level story doesn’t show what’s really about to happen. The self storage m
329. 2025 Recap: What We Bought, Sold, and Our 2026 Plans
2025 was a pivotal year for the self storage industry—but 2026 is about to be even bigger. We could get opportunities we haven’t seen in 15 years, but the buying window won’t last long. We’re taking full advantage, and in today’s episode, we’re outlining our exact 2026 plan.
We’re ringing in the New Year by sharing what we bought, sold, refinanced, and decided to hold in 2025. In t
328. Future-Proof Your Facility: What I Learned from Top Storage Facilities Abroad w/Alec Peeples
Imagine walking up to a self storage facility and renting a unit from your phone. Next month, you need to upgrade, and you can do it immediately, again from your phone. When you move out, you schedule a date from your phone and walk away. This is what automated self storage looks like, and if your facility doesn’t sound like this example, you could be in for a big wake-up call.
Ale
327. He Built a 15-Facility Portfolio with These “Underrated” Skills (Not Money)
The self storage industry has finally bottomed out, and today’s guest believes there are more deals now than ever. He’s seizing the moment and buying self storage facilities left and right because in 18 months, these deals could completely dry up—leaving many wishing they had invested in self storage.
In this episode, Conner and George sit down with Ben Gottfredson, who, just a few
326. He Left His 20-Year Dentistry Practice for Self Storage (And Would Do It Again) with Wayde Elliott
Self storage investing isn’t always smooth sailing, but the market tends to reward those who stay the course. From wild construction-site break-ins to complex newspaper-building conversions, this self storage investor has seen it all—yet he’s still built a multimillion-dollar storage business that supported his family after a health incident took away his main source of income.
In today’s
325. From Corporate to Cash Flow with 4 Self Storage Facilities (All Self-Managed)
After one self storage investment, Darren and Jyoti Osten knew they wanted out of residential real estate. They had bought rental properties, a fixer-upper, and an apartment building, but none were as profitable or passive as self storage investing. Now, six years later, they have four self storage facilities and a small, but stable, portfolio that they run from over 1,000 miles away.&nbs
324. 3 Self Storage Loans We’re Using Today (SBA, Seller Finance, Private Money)
Financing is a necessary hurdle to clear when buying a self storage facility, and in this market, it’s more crucial than ever to explore all your self storage loan options and get creative when structuring deals. The good news is, you likely have even more negotiating power today than in years past!
In this episode, AJ and Conner are pulling back the curtain and sharing multiple fi
323. Why This Husband and Wife Bought Storage Instead of Rentals (No Regrets)
This husband and wife skipped rental properties and went straight to self storage investing. They kept hearing the regrets from other investors saying “we wish we scaled faster.” So, why wait to scale to bigger properties when you can just buy them from the start? That’s exactly what Matthew Rojas and Jingwen Ni did, and they have zero regrets.
It took Matthew and Jingwen two years
322. Self Storage Financing for Beginners: How to Fund Your Next Deal (Fast)
You’ve found a self storage deal, but to get to the closing table, you’re also going to need a lender. For many new investors, self storage financing is the most intimidating part of the process, but in this episode, Conner and George will share everything you need to know to get your first or next self storage facility fully funded.
The truth is that self storage is one of the lea
321. How We (Remote!) Manage Our 19-Facility Self Storage Business
You can live hundreds of miles away from your self storage facility and still run it successfully. Just hear from Bill DeWaal and Korbin Smoot, founders of Better Self Storage. They’ve got 19 facilities across multiple states and run self storage management to perfection with a team of VAs, a director of operations, and without having to fix, overlock, or inspect a single unit.
You
320. How to Make Offers on Self Storage Facilities (LOI vs. PSA)
You’re about to make an offer on a self storage investment. You’ll need two things: an LOI (letter of intent) and a PSA (purchase and sale agreement). You may need to use one or the other or both, depending on your situation, but not having these two contracts could be stopping you from getting your first or next deal done.
Today, AJ and Conner explain precisely what a PSA an
319. Self Storage’s $100 Million Opportunity is Here
This is the biggest opportunity in self storage since 2008. Last time we were at this stage in the cycle, I was on the cusp of building a $100M+ self storage business. I bought when conditions were almost identical to what we’re seeing today, and now, I’m gearing up to buy even more. But here’s the best part: beginners can get in on this, too. Today, I’m showing you how.
This could
318. The BIG Opportunities Small Investors Have in 2026 That REITs Can’t Touch
What happens when interest rates spike, self storage demand dips, and REITs start a race to the bottom with rent prices? You’ve got the current state of the self storage industry, with shifting market dynamics that have made things difficult for smaller investors over the last few years. The question now is, where do we go from here?
Interest rates have had a ripple effect througho
317. We Bought 6 Self Storage Facilities While Working Full-Time
Today’s guests bought six self storage facilities in just four years, all while working full-time jobs, and during a time of rising interest rates. They had zero experience, no self storage background, and have only used their own money. How did they grow so quickly, and what’s the secret to scaling your self storage business? These are the bootstrapped self storage investors to hear from
316. How to Analyze a Self Storage Facility from Scratch (6 Steps)
How do you know your first or next self storage investment is worth the money?
This is how you do self storage analysis in six steps, even if you’ve never invested in storage before. With the most basic of numbers, you can analyze a self storage facility to see if it’s a worthwhile deal. And you don’t need any experience in commercial real estate or self storage underwriting
315. Self Storage Could Be the Biggest Winner of Lower Interest Rates
This is the biggest thing to happen to the self storage industry in years.
Last week, the Fed made their much-anticipated decision to cut rates. In the weeks leading up to the decision, interest rates fell sharply, reigniting the homebuying process for hundreds of thousands of Americans sitting on the sidelines. Rate cuts and mortgage rate declines will have momentous effects
314. Buying Your First Self Storage Facility While Working Full-Time w/Braedon Haertling
This one small-town storage facility has made today’s guest over $500,000. And if you’re interested in buying your first storage facility, there’s no better inspiration than this. With one self storage investment, Braedon Haertling has added another 9-5-sized income stream and increased value by close to $1,000,000, all while working a full-time job. He had no experience, but a lot of dri
313. 12 Red Flags of a Risky Self Storage Investment (& How to Avoid Them)
Buying a storage facility? Make sure you spot any of these 12 self storage investing red flags. If you’re able to avoid them successfully, you could be buying a killer next investment, with high occupancy, high rates, and steady cash flow. After investing in dozens of self storage facilities, with millions of rentable square feet, we’ve nailed down the 12 deadly self storage red flags tha
312. The Final “Wave” of Self Storage Investing Is Here
The final wave of wealth creation in self storage is here. After this, smaller investors will have a very tough time breaking into the industry.
I already missed out on the first wave, but successfully rode the second. Now, the self storage swell is starting again, but this time, small, medium, and large self storage investors will all benefit. Are you ready to ride?
I’ve been inve
311. First Investment? Why You Should Buy a Self Storage Facility
With so many investment options—single-family homes, duplexes, the stock market—it’s easy to overlook self storage. But the truth is that a self storage facility is one of the best first investments, and you’re about to find out why. Whether you’re just starting your investing journey or looking to diversify your portfolio, storage could be a supercharger for your wealth.
In
310. Complete Walkthrough of Our Newest Self Storage Purchase (Financials)
Today we’re giving a complete financial walkthrough of our newest self storage investment. From purchase price to rental income, return numbers, and how we’re funding it, this is a complete breakdown of a facility that could very well be bringing in $1,000,000/year in the near future. This was not only a deal but a steal, and proves that there are profitable facilities in the market just
309. Self Storage Demand 101: Know What (and What Not) to Buy
Self storage demand—quite frankly, the most important factor when buying a self storage facility. Get it wrong, and you could lose tens or even hundreds of thousands when you sell. Get it right, and you’ve got cash flow, huge value-add potential, and the formula for a winning facility. This is the make-or-break of self storage, and even the newest investors can get rich with strong enough
308. How to Run a Small Self Storage Facility (and Automate It!)
Investing in small self storage facilities is how almost everyone gets started. It’s where we began investing and probably where you did (or will), too. But sometimes small is a little too small. With too few doors, your expenses can quickly outweigh your revenue. Too big and you need to hire a manager. What’s the “sweet spot” in square footage that makes a great beginner self storage inv
307. Then vs. Now: How the Self Storage Industry Changed
The self storage industry is changing once again. A new cycle has already emerged, and we’re back to a familiar era of lower occupancy—but with it come better deals to be found. The market is drastically different from when we first started in the 2000s. Still, whether you’re a brand-new self storage investor or a massive private equity firm, the fundamentals remain the same.
AJ and
306. $350K/Year Cash Flow from Our FIRST Self Storage Development (How We Did It)
What goes into a self storage development deal? You’re about to find out! Today, we’re breaking down the first self storage facility we ever built—everything from the property’s financials and the construction timeline to how we ultimately turned a $4.3-million project into a $13-million self storage business that generates over $350,000 in annual cash flow!
In this episode, AJ and
305. Self Storage Secrets from 20+ Years of Ownership (100+ Facilities!) w/Kenny Pratt
Want to increase revenue at your self storage facility? Want tenants who will stay the longest and pay the highest rents? Today’s guest owns over 20 self storage facilities and has managed more than 100. He’s so good at what he does that we’ve even brought him on to help with our bigger facilities. In this episode, he shares his playbook for attracting the best self storage customers—and
304. Appraisals 101: How to Value a Self Storage Facility (Step-by-Step) w/Tim Garey
Want to know how to value a self storage facility? Stick around and we’ll show you! In this episode, seasoned appraiser Tim Garey breaks down the entire valuation process—and shows you how to get the right valuation.
With more than twenty years of experience, Tim oversees a team of thirty appraisers nationwide at Cushman & Wakefield’s Self Storage Advisory Group. He has appraised all
303. Building a Self Storage Facility in 2025: What to Know Before You Start
Building a storage facility may be easier now than it has been in the past five years. With so much of the competition out of the market, top-tier building companies are completing projects faster. And with higher tariffs on pause, now may be one of the best times to lock in pricing before they rise again. But maybe this is your first storage facility construction project or your first fa
302. Self Storage Income: Find Deals, Lenders, Partners at Self Storage’s “One-Stop Shop”
Want to invest in self storage but feel like you're on an island? You don’t have to do this alone. Whether you’re buying your first self storage facility or looking to scale your portfolio fast, we have tools, resources, and, most importantly, a community to tap into—stick around and we’ll show you how to find everything you need!
In today’s episode, Conner and George share what Sel
301. How Your Facility Can Make MORE Money with LOWER Occupancy w/Jonah Hall
Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility, making you less money and lowering your facility’s value by tens if not
300. Make More, Do Less: Hiring Your FIRST Self Storage Employee
Whether you’ve got one self storage facility or twenty, you own a self storage business. And, if you’re like most of us, you want to keep growing. But you can’t be the one changing the locks, picking up the phone calls, answering the emails, and repairing the units while building your portfolio. If you’re doing this, you’re on track to have just another job instead of a fully fledged, pro
299. The New Investor’s Cheat Code for Finding Self Storage Deals (In SECONDS) w Noah from Tract IQ
The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional playe
298. How to Scale (Fast) from ONE Small Self Storage Facility to Financial Freedom
Is buying self storage facilities a surefire path to building wealth? In this episode, we’ll show you why buying a small, mom-and-pop operation might be the perfect alternative to residential real estate. For those who don’t want the tenant headaches of long-term rentals or the unpredictable income of short-term rentals, this episode is for you!
Today, AJ and George are sharing sel
297. How Much Does It Pay to Have a Cell Tower on Your Property? with Hugh Odom of Vertical Consultants
How much does it pay to have a cell tower on your property? Most self storage owners don’t realize that cell tower leases can be extremely profitable. But they can also bind you to a long-term agreement that might not be in your best interest. How do you get the best of both worlds: an extra income stream plus a cell phone tower lease that gives YOU flexibility to sell, refinance, or deve
296. The #1 Reason You Haven’t Bought a Self Storage Facility…Yet
Thinking of buying a self storage facility? If you’re like most people, you’ve been thinking about it for a while. You see self storage deals come up in your emails or on listing sites. You get close to pulling the trigger, but haven’t quite gotten there yet. What’s the deal? Why does it seem so hard to finally buy your first self storage facility?
You’re not alone. In today’
295. May 2025 Self Storage Update: Markets Crash, Storage Deals Get Even Better
The self storage industry is going through a significant shift. A few years ago, sellers were in complete control—asking wild prices and still landing buyers willing to overpay for facilities that weren’t worth it. Fast forward to today, the stock market has crashed, a recession looks likely, and those same sellers aren’t as confident. This is good news for you, a self storage buyer, beca
294. Self Storage Income: The Best FREE Resource for Self Storage Investors
When we started Self Storage Income, there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage. And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. So… why keep doing it? In this episode, we
293. How to Structure a Self Storage Investing Partnership (Properly) in 2025
Partnerships can be a huge net positive for your self storage business, especially if the partner brings something different to the table. Unfortunately, they’re also the number one reason self storage deals fall through, and when partnerships fail, it’s messy. Good news—today, we’ll show you how to set up your partnership for success.
What’s the key to a long and profitable partnership?
292. How to Create Massive Value by “Converting” Old Buildings Nobody Wants w/Chris Genard & Ronald Fremin
Self storage has been a “goldilocks” asset for the last 15 years, but it’s a little harder to find opportunity today. If you’re willing to get your hands dirty, though, you can create massive value with self storage conversion projects, and just one or two of these deals could make you VERY wealthy!
Today, we’re chatting with Chris Genard and Ronald Fremin—college friends turned self stor
291. Self Storage Seasonality: Moves to Make NOW Before “Busy Season” Hits with Jesse Harmon of Cedar Creek Capital
Self storage is a seasonal business, so if you’re not capitalizing on the busy and slow seasons, you risk your entire year of revenue. Why do we raise rates in the winter, strategically encourage tenant turnover before spring, and constantly obsess over occupancy by unit size? Today, we’re bringing on Jesse Harmon, Cedar Creek’s Director of Revenue Optimization, to reveal our proven game
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